Banker's Book Club is hosting Bankers Book Club: Think Like a Brand, Not a Bank. Make sure to attend it on November 19 to get the inside scoop on this amazing book co-authored by my friend Allison Netzer. Join 🤘Eric Cook, MBA, Fred Cadena, Allison and I for our first book review. Hey bankers, what are you reading now to keep sharpening that saw?
🎙️ Join us on 𝗧𝘂𝗲𝘀𝗱𝗮𝘆, 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟭𝟵𝘁𝗵 𝗮𝘁 𝟮𝗽𝗺 𝗘𝗧 / 𝟭𝟭𝗮𝗺 𝗣𝗧 for Episode 2 of the 𝘽𝙖𝙣𝙠𝙚𝙧𝙨 𝘽𝙤𝙤𝙠 𝘾𝙡𝙪𝙗 right here on LinkedIn Live. 📖 Discover insights from Alison Netzer's and Liz High's book, "Think Like a Brand, Not a Bank," and delve into the five principles for harnessing brand power in financial services. 🎧 Our hosts discuss the importance of counterintuitive thinking, embracing tension, and transitioning from a transactional to a relational mindset. Allison takes the discussion beyond the written page, to include new and updated concepts that have evolved since the book's release. 🧠 Our hosts, Fred Cadena, 🤘Eric Cook, Allison Netzer, and Jack Hubbard, bring unique insights from their diverse careers. From digital innovation to career pivots, their stories are inspiring and motivational. #BankersBookClub #ProfessionalDevelopment
