Baozun Inc.’s Post

Surpise! Vibenomics is partnering with Yahoo DSP to bring our programmatic retail media to 25,000+ retail locations. #advertisers can now reach shoppers with in-store audio #ads right at the point of purchase, elevating their #omnichannel strategy like never before. How awesome is this!? #RetailMedia #InStoreAdvertising #OmnichannelMarketing

When a grocery store chain looks at where their customers live on a map, they are often not in a neat, 5 km radius with the store in the middle. Geographical layouts and traffic links to name just two factors make movement patterns unpredictable, and anything but a concentric circle. This means that drawing a 5 km geo-fence around your stores is not as efficient as you might think. With that in mind, at Taptap Digital we first add the physical location of the stores (and often their competitor’s store too) onto a map, then layer on the geographic distribution of their ideal customer, profiled using on and offline georeferenced data, from which we then create bespoke area-based marketing strategies that are activated at specific contextual moments relevant to that audience or area to drive maximum impact. That could be outdoor, CTV, display or mobile, all planned and bought through our area-based omni-channel DSP. 💬 - Let me know if you would like to know more #milan #media #advertising #omnichannel 

Big news! 🎉 Vibenomics is partnering with Yahoo DSP to bring our programmatic retail media to 25,000+ retail locations. With this integration, #advertisers can now reach shoppers with in-store audio #ads right at the point of purchase, elevating their #omnichannel strategy like never before. Exciting times ahead! #RetailMedia #InStoreAdvertising #OmnichannelMarketing

Big news! Vibenomics is partnering with Yahoo DSP to bring our programmatic retail media to 25,000+ retail locations. With this integration, #advertisers can now reach shoppers with in-store audio #ads right at the point of purchase, elevating their #omnichannel strategy like never before. Exciting times ahead! #RetailMedia #InStoreAdvertising #OmnichannelMarketing

Stay ahead of the competition with Real-Time Bidding! 🚀 Our DSP’s advanced RTB technology delivers ad placements 40% faster, maximizing reach and driving engagement in real-time. Perfect for brands ready to make an instant impact across channels. 💡 Ready to go live faster than ever? #RealTimeBidding #DSP #AdTech #ProgrammaticAdvertising #AdPlacement #RTB #Omnichannel

🚀 As a global brand, selling to consumers worldwide means understanding that one size does NOT fit all 🌍. Each region has its own unique dynamics, and treating them all the same is a missed opportunity. One prime example: the GCC region 🇦🇪🇸🇦. It’s a massive growth market 📈, but succeeding here requires a tailored approach. Understanding cultural nuances, local preferences, and consumer behavior is key 🔑 to unlocking potential in this thriving market. Are you ready to take your brand global the right way? 🌟 #ConsumerCentricity #Omnichannel #DataDriven #GCC #Localization

Through direct integrations with publishers Teads has sight of consumers digital reading habits...those familiar with Teads will see this as 'old news', but here is where it gets interesting....we are now combining this with our understanding on the content they watch to create a single profile across multiple screens, unlocking new targeting, measurement & product solutions for our customers. #omnichannel #teads #targeting #measurement

Don't know where to start or what are the benefits of 'CTV' ... your not alone! Our latest report helps demystify and offers practical guidance. Please drop me or the team a line if you want to chat but definitely download the report! 👇

As growth slows on public domains, private domain traffic offers brands a way to boost stagnating sales. #PrivateDomains allow more direct communication between brands and #shoppers, building closer connections and loyalty.   #Baozun combined its private traffic abilities into an #omnichannel solution with the subsidiary, Kunxin Interconnects. With highly tailored end-to-end capabilities, #Kunxin drives online and offline channels at once. By dividing content using a 3-step fission method, it achieved widespread sharing and steady double-digit GMV gains for brands. This unique approach grows brand affinity and sales, showcasing Baozun’s skill to leverage private domain traffic.  Read on to learn how Baozun’s #eCommerce strategies integrated with private traffic enable long-term brand growth.  #BaozunAsia #CustomerRetention #ConsumerInsights #RetailMarketing #eCommerceStrategy #CustomerJourney #MarketingStrategy #Phygital

Curious how we changed the game in outdoor advertising? In our latest case study with SAZKA a.s. and Vision Thing, we show how they leveraged our advanced omnichannel capabilities to redefine DOOH in the Czech Republic. The result? A seamless, integrated campaign that captivated audiences and set a new standard for innovation. Read the case: https://lnkd.in/dbDXe5_V #adform #adtech #omnichannel #DOOH