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User-generated content (UGC) is a game-changer for ecommerce brands. Anna Rewinska highlights the importance of planned, long-term collaborations to connect with customers and grow your store effectively. Watch the full video for more insights! (link in the comments 👇) Blue Drop Studio | Ecom Growth Experts #UGC #EcommerceGrowth #CustomerConnection #LoncomConsulting #BlueDropStudio

🌟 The 5 Steps of Winning the Digital Shelf! 🌟 Mastering the art of the digital shelf puts you ahead of your competitors, right into the face of your customer. Here are the 5 steps to win: 1️⃣ Strategic alignment 2️⃣ Enablement 3️⃣ Content 4️⃣ Retail Media 5️⃣ Innovation ∞ This sequence doesn't have a start or an end, but actually has to be a continuous cycle. #DigitalCommerce #DigitalShelf #PXM #Content #RetailMedia #Innovation #DigitalStrategy

Most DTC & Ecom brands only use their UGC content once. They don’t repurpose their resources. Yet there is a big potential to find winning creatives only by repurposing. Here’s one of the frameworks we use for testimonial mash ups: [BOOKMARK THIS]

💼🛍️✨Dive into the world of shoppable content and discover how it's revolutionising Retail Media, boosting conversions and fostering authenticity in consumer interactions. Check out our latest article to uncover the power of shoppable content and how a CDP can supercharge your sales strategy. 👉 https://hubs.li/Q02pq-n_0 #ShoppableContent #RetailMedia #CDP #SalesStrategy #ZeotapCDP #Customerdataplatform

🎯 Defining content effectiveness requires more than just the content itself. It must take into account your organization's teams, data, systems & processes, how you measure, and how you collaborate with your retailers. This was one of the key findings of our ‘Defining Content Effectiveness’ research report with Profitero. It's time to think strategically about how effective that content is at appealing to your #consumer and driving conversion. 👉 Mike Black & Lauren Livak Gilbert interviewed digital leaders from multiple verticals, asking how they define content effectiveness. Their findings? Many organizations are still defining exactly what it looks like but it is a delicate balance of 🎨 art and science 🔬. 🎨 Content creation needs to be embedded into cross functional teams including accountability for delivering the end result. 🔬 Content needs to be included in all retailer JBP conversations to establish strong partnerships and open up opportunities for test & learns. 🎨 All cross functional teams from supply chain to sales need to understand why content is important and what their role is in the broader picture. 🔬 ‘Golden Rule’ documents need to be created by retailer to understand what type of content needs to be created to support the retailer algorithms and stand out against competitors. We've developed a framework to help brands identify where they are on the content effectiveness scale and what they need to focus on to continue to mature. 💫 Grab your copy today! ⤵ #omnichannel #digitalshelf #pdp #content #ecommerce

We'll create dynamic content that highlights the unique value your business brings to the table. From service features to customer experiences, let's tell your story in a way that captivates and converts. #TopShelfAdvertising #SocialMedia #Advertising #VideoProduction #NewJersey #LocalBusiness

The solution will offer advertisers transparency into the percentage of suitable content their ads appear against and will arrive in the coming months. #Advertisers #Content #Market

Unlocking the Power of Rich Product Content for Retail Success 🛒 Why Product Content Matters More Than Ever In today’s digital-first world, product content has become the cornerstone of a seamless online shopping experience. Gone are the days when a simple product title and a grainy image were enough. Today’s shoppers expect detailed descriptions, high-quality visuals, videos, and even interactive elements like 360° views and augmented reality. But why is this so critical for retailers and suppliers? 👉 Rich product content doesn’t just sell products—it builds trust. It drives conversions, reduces returns, and creates lasting relationships across the retail and eCommerce ecosystem. For retailers, it’s about creating a standout digital shelf and delivering the transparency that customers crave. For suppliers, it’s about empowering partners with the information they need to succeed. 💡 Better product content = happier customers, stronger partnerships, and higher revenue. How are you leveraging product content to unlock value in your business? 👇 #eCommerce #RetailSuccess #ProductContent #DigitalTransformation #CustomerExperience

Have you checked out our #CarbonSmart solution yet? The global #advertisingindustry generates twice as many #emissions as the aviation industry, according to AdNetZero – less than 10% of bids are responsible for delivering the typical campaign, and up to 90% of bid requests are unnecessary, caused by poor #audiencetargeting, inefficient supply paths and a lack of #optimisation on PMPs. How can the digital advertising industry address this? In comes CarbonSmart: 🌿Curated Premium Inventory 🌿Higher KPIs performance vs market norms 🌿Better for the environment 🌿No additional fee Discover CarbonSmart below: https://lnkd.in/dSqTEd2d #carbonfootprint #carbonreduction #sustainability #sustainableadvertising #advertisingindustry #adtech #curation #programmatic #multilocal #lowcarbonemissions #savetheplanet #carbondioxidereduction

Jim Walton sees content creation as the steady hand guiding a retail giant. Just as Walmart delivers value and accessibility, he believes in creating content that is practical, relatable, and impactful. Each piece of content is a product on a well-stocked shelf, meeting the diverse needs of the audience. Walton emphasizes the importance of consistency and relevance, likening content to a reliable shopping experience that builds trust and loyalty. Efficiency and clarity are his tools, ensuring content is both useful and engaging. How do you stock your content shelves to serve and delight your audience?