Bare Necessities Zero Waste Solutions reposted this
We want to believe that the company we work for is not evil. It helps us create nice lives, and deliver "happiness" to users. How bad could it be? Netflix's new documentary "Buy now: The Shopping Conspiracy" might give you an idea. You already know it’s kinda bad. But when #excellence is measured in the ability to make users click on that 'Buy Now' button, it's easy to lose track of what happens AFTER the buying. I'm not talking about NPS scores here (oh, we most definitely track those), rather about the Waste that product generates. We don’t measure if its #cute ‘recyclable’ packaging ends up in a landfill- or as microplastics inside us. We care, though. This is evident in the growing number of sustainability initiatives. Companies like Loop are offering reusable packaging models. Closer home, brands like No Nasties and Bare Necessities Zero Waste Solutions are rewriting waste's origin story. Yet, there’s a significant value-action gap: while 62% of people try to buy eco-friendly products, only 24% actively avoid unsustainable options. Affordability is a barrier for 45% of consumers (2022 Kantar survey). Ironically, choosing #sustainability costs us. Money. Lifestyle. Time. Here's an 'excellent' problem to solve: can we make these ventures financially ‘sustainable’ while being affordable, appealing and easy? Can we make a version of 'Buy now' for ‘sustainability at scale’ (without offering 15% off to send your old clothes to Ghana .. ahem.. H&M)? (Part 1 of 3)
Very well articulated! Thank you so much for putting this out there
It’s great watch. I loved the documentary. It’s rightfully said, the earth has enough for everyone’s need but not for everyone’s greed
Product Manager • Founder @AgSpeak™ • End to end traceability for conscious brands
1wIt is now a matter of time before ‘sustainability’ practices are the go to marketing strategy for brands. No because they care. But their customers increasingly are! We need a steady growth in that metric