Barrett Media’s Post

Did you know that sports fans spend more time with sports radio than digital outlets when following their teams? Join Audacy, Inc. as we discuss how brands can leverage sports radio to tap into the power of fandom. Link below.

I have started a Substack and have written my first substantive article on the ESPN/ACC media deal and its implications. Give it a read here: https://lnkd.in/dTU_2pXA

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Exciting developments are on the horizon in the realm of sports advertising! Paramount is set to introduce live, shoppable ads during the upcoming AFC Championship game featuring the Buffalo Bills and the Kansas City Chiefs. This innovative approach aims to enhance viewer engagement and transform the advertising landscape for sporting events. To learn more about how Paramount is pioneering this new trend in live sports advertising, read our latest blog post here: https://ift.tt/DFto1MC.

A great asset for anyone in Media planning

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The Trade Desk’s Chief Commercial Officer, Tim Sims, discusses holistic marketing and approaching media planning to be more reflective of the daily consumer experience. | Variety Entertainment Summit at CES