Barrett Media’s Post

The Power of Brand Selfies This research classifies social media brand imagery and studies user response. Aside from packshots (standalone product images), two types of brand-related selfie images appear online: consumer selfies (featuring brands and consumers’ faces) and an emerging phenomenon the authors term “brand selfies” (invisible consumers holding a branded product). The authors use convolutional neural networks to identify these archetypes and train language models to infer social media response to more than a quarter-million brand-image posts (185 brands on Twitter and Instagram). They find that consumer-selfie images receive more sender engagement (i.e., likes and comments), whereas brand selfies result in more brand engagement, expressed by purchase intentions. These results cast doubt on whether conventional social media metrics are appropriate indicators of brand engagement.

Congratulations to the following author teams, whose studies were named the Journal of Marketing Research top cited articles from 2021–2022 in the latest Journal Citation Reports 👏👏👏 1. "Happiness Begets Money: Emotion and Engagement in Live Streaming," by Yan Lin, Dai Yao, and Xingyu Chen (available here: https://lnkd.in/gAqewDws) 2. "Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality," by Andrea Luangrath, Joann Peck, William (Bill) Hedgcock, and Yixiang Xu (available here: https://lnkd.in/g6tdijVE) 3. "The Power of Brand Selfies," by Jochen H., Mark Heitmann, Christina Patricia Schamp, and Oded Netzer (available here: https://lnkd.in/gFkxAyZs) 4. "Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans," by Gizem Yalcin Williams, Sarah Lim, Stefano Puntoni, and Stijn Van Osselaer (available here: https://lnkd.in/gkvJurFY) 5. "The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects," by Stephan Seiler, Anna Tuchman, and Song Yao (available here: https://lnkd.in/gC_ZPA-T) #marketing #marketingreserach #MarketingAcad #marketingscholarship #academicjournals #academia #reserachimpact

Will the FRA's new NPRM effect you? Find out at https://lnkd.in/gh_uM6n7 and don't forget to opt-in to our monthly newsletter at https://lnkd.in/g9hV_wZ3 for even more reg. changes, industry insight, and exclusives!

The State of the Press Release Report is here! We've got insights on PR teams' use of AI, tips for crafting an attention-grabbing headline, press release trends and more. 💥 The finding that surprised me the most? 92% of comms pros report reusing press releases on other channels 👏 What stood out to you? #PR #comms #pressrelease

Last touch measurement is broken and flawed causing marketers to struggle with inaccurate metrics. Watch this sub-2 minute video to learn more about why last touch is broken. #mobilemarketing #mobileadvertising #mmm #lasttouch #causalimpact #expert #triangulation https://lnkd.in/g3DsxRB2

Many marketers appear to be confused about which part of measurement is currently broken. Watch this short GameMakers video where one of the most experienced measurement leaders, Andrew Covato provides the answer. Book a demo today to find out how MetricWorks' unified measurement, unlike last touch, reveals the causal impact of your advertising to help you minimize your wasted ad spend and boost ROAS by over 36%: https://lnkd.in/gidpWBt #mobilemarketing #mobileadvertising #mmm #lasttouch #causalimpact #expert #triangulation https://lnkd.in/gv6H7Wf4

this is a heck of a slide presentation on the current state of media and media revenue. https://lnkd.in/gby-bfgm

Delve into the evolution of news consumption, guided by data-driven revelations about news consumers. Together, let's decipher the evolving landscape and empower the future of global media. 🌐 Read more about the evolution of news consumption in our published ‘2024 White Paper’ via the link: https://lnkd.in/djZmNSHK #GlobalMediaCongress #AbuDhabi

We want to learn how you view the capabilities of different media, how you educate yourself about them, and how you rank the importance of different factors in making decisions. Take the survey here: https://ow.ly/hg7O50TH0ZM

Where do you get your information? How do you make your decisions about important issues? I’m sharing this important message from Jim VandeHei concerning the state of our news sources. https://lnkd.in/g_4YnZe3