Brands break through when creators are given the freedom to run with their ideas. At Barstool Sports, we call it embracing weird brains. When asked by production if there were any specific notes, rules or guidelines for shooting the new Pardon My Cheesesteak commercial, the answer was simple.
"Nothing. Just have fun."
These guys certainly did just that. S/O Corey Scott Rutledge and team for being so brilliant.
Alongside our great partners Virtual Dining Concepts, we're knee-deep in PMC's biggest fall season yet, in which we're reaching more consumers than ever before. And we're having fun doing it.
Alright, guys, let's sell some cheese steaks today. Yeah, so look at all these cheese steaks. A lot of good cheese steaks. I think we want to the original 1. Yep, that's my favorite. Now we're going to be casting for our commercial, which is definitely not based on any other cartoon that we've ever seen before. That's good that we didn't based on anything. Based on anything. But I got the dumbest Southerner that I could to play the main role. He could sell cheese steak. I think you could sell some cheese steak. OK. Hassel cheese steaks and cheese steak accessories. It's pretty good. How about try this one? Don't. Don't touch my cheese steaks. Don't touch my cheese steaks. That's pretty good too. How about this, please, Sir? May I have another cheese steak? Yeah. Please, Sir, may I have another cheese steak? Should give Nick, and I mean maximum KB some. Some reacts. Yeah, yeah, some reacts. I love the original cheese steak. It makes me feel like I'm home in a different life. What TV? Just say what what you're eating there. Ohh well this is oral euphoria between two pieces of jubilation. OK. I like that a lot. OK, mincing. Now this character, he's kind of like French Cajun, but he's divorced. So can you just give me a my wife left me, my wife left me. Can you do can you do 1 where you do the mincy eyes and say I love cheese steaks. Man, I love cheese steaks. That's good. I like that. Alright, OK, yeah, I think we can work with this mercy and then step in Big T and say I don't eat cheese steaks because I'm I've gone vegan. And then Brandon, you say that boy ain't right. He's going to walk in and action. I can't eat cheese steaks cause I've gone vegan. That boy ain't right. I think we got some good cast members. Yeah. Yeah. I feel hungry. Or just watching them. Yeah, well, go order your part of my cheese steak today. Honey, I made you cheese steaks. What kind? It's a delicious original style. Pardon my cheesesteak bike. Yeah. The government doesn't want me to eat these cheese steaks because it'll give me too much testosterone. Yep, Yep, Yep, this has all the fixings of a pardon my cheese steak. If you're not a vegan, boy ain't right. Pardon, she say. Go get yours today.
Awesome way of letting the business speak for itself and letting the weird brains shine. The folks in front of the camera often know their audience better then the suits.
Director of Technical Solutions at IEH Laboratories and Consulting Group
1moAwesome way of letting the business speak for itself and letting the weird brains shine. The folks in front of the camera often know their audience better then the suits.