Bayer | Consumer Health’s Post

There are 525,600 minutes in a year. Even in developed countries, most people only spend 100 minutes in the care of a doctor. The rest of the time, we’re responsible for taking care of our own health. That’s self-care. And that’s what we do here at Bayer | Consumer Health. We help people live healthier lives with the most trusted self-care solutions. Our ambition is to help billions of people do this because we know the profound impact healthy behaviors can have on people throughout their lives, as well as the positive impact self-care can have on health systems. Our Q3 results are an indication that we’re moving the needle, with 5.7% year-over-year sales growth – which means more people are getting access to the products, the tools, and the health literacy they need to take better care of themselves. Looking ahead to Q4, we're adjusting our sales growth outlook for 2024, mindful of the market dynamics. Yet, our commitment to improving lives through our trusted brands and building an organization with the right growth fundamentals remains unwavering. A big thank you to #TeamBayer for your hard work and dedication. Together, we're paving the way for a healthier future. #HealthForAll #HungerForNone #TeamBayer 

The importance of self-care for publich health cannot be overstated. We've updated our Bayer | Consumer Health divisional vision ⬇️ and are laser-focused on extending self-care and access to basic health services to over a billion people worldwide. As a science-based company, #TeamBayer is at the forefront of addressing some of the most pressing global challenges. This vision guides how we'll lead the way toward a better future. We embark on an enterprise wide transformation journey that will drive towards out vision. Stay tuned for more insight into how we'll do that. #HealthforAll #HungerforNone

💡 Sharing a pro tip today! 🌟 One thing we've learned in Healthcare Marketing is the importance of shifting from a treatment-centric approach to a prevention-focused one. This approach not only helps in reaching out to the consumers, patients, and caregivers more effectively but also opens doors for new products, new categories, new geographies, and newer diseases. This simple yet effective strategy helps in driving health outcomes and make a significant difference in the lives of patients. Remember, success lies in understanding cultural, category, and consumer insights, and marrying it with your product story. 💪 Does anyone have any other strategies that have worked well in healthcare marketing to share? . . #healthcarmarketing #preventionfocused #patientcare #pharmaceuticalmarketing #healthcare

It was my privilege to represent #TeamBayer at Fortune’s #BrainstormHealth and share how Bayer | Consumer Health is advancing our vision to “help billions of people live healthier lives with the most trusted self-care solutions.”  Some takeaways from the overall conference: - 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀’ 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗣𝗼𝘄𝗲𝗿: Accessible, digital information + empowered attitudes = greater consumer voice. Hopefully this leads to better outcomes. - 𝗛𝗲𝗮𝗹𝘁𝗵 𝗘𝗾𝘂𝗶𝘁𝘆: Huge disparities exist, driven by socioeconomics. There are complex macro problems, but when companies commit to expanding access to underserved populations, we can make progress. - 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗳𝗼𝗿 #𝗔𝗜 𝗶𝘀 𝗩𝗮𝘀𝘁: Better diagnostics, more personalized care, and reduced cost. Most exciting may be the possibility to increase health equity.   - 𝗛𝗼𝗹𝗶𝘀𝘁𝗶𝗰 𝗖𝗮𝗿𝗲: There is a new recognition of the complex interconnectedness of our body's functions. Rather than compartmentalizing any one health issue, we must think broadly to treat the whole body. - 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗛𝗲𝗮𝗹𝘁𝗵: Self-care and #OTC are often the first – and sometimes only – line of defense for people without easy access to doctors or hospitals. OTC also plays a huge role in proactive, preventive wellcare. Thank you to Maria Aspan, Fortune, and my fellow panelists Bobak Azamian, MD, PhD, and Patrick Carroll for the engaging discussion on how to stay consumer-centered.  #HealthforAll #HungerforNone 

Hi Bronwyn, thanks for a great post highlighting the value of patient advocates. And to your question, yes, i did have the privilege of working with countless amazing patient advocates for + two decades to guide and enrich health care research and health industry strategies. They ignite sparks, unify people, bring forward the best in people and make change happen. I have learned that patient advocates can be found everywhere, among industry and all stakeholder groups and that their potential for driving change can be truly unleashed when organizations acknowledge them and empower them to apply their values, drive and passion in their work.

Dr. Jordan Shlain, MD, Founder and Chairman of Private Medical joined us recently to share his expertise and explore how all individuals have a meaningful opportunity to change the trajectory of their #health span through prioritization and focus—the sooner one recognizes this, the more significant the opportunity becomes. Here are a few of his insights: 🔑Proactivity: Do the greatest companies hold one Board meeting/year? Absolutely not. And why would you take this approach for your health? Let's begin to embrace focus and proactivity for our health, similar to how we do with our investments, as health is one's greatest asset. 🔑Embrace innovation with a trusted team in your corner: We are seeing incredible healthcare innovation, but use caution before embracing it. Do your diligence alongside a proven team and personalize, as one size does not fit all. 🔑What is often overlooked when thinking about diet? Focus on fiber! Avocados, raspberries, and nuts are all exceptional sources of fiber with enormous long-term benefits. A big thanks to Dr. Shlain for joining us. To learn more about Private Medical, click here: https://bit.ly/4ctx1ga

Health equity isn't just a buzzword; it's a call to action! A new episode with GSK's Srikant (Sri) Ramaswami MS, JD, VP, Head, U.S. Commercial Communications is now live! Joined by our CEO, Paul Dyer, Sri takes a candid look into the often overlooked challenges faced by individuals with #chronicillnesses.    This isn’t just a conversation; it’s a thoughtful exploration of #healthequity, packed with inspiring stories and actionable insights.   Tune in now and get ready to challenge your perceptions of healthcare marketing: https://lnkd.in/eCdCvmrj #frictionlessmarketing #weareprompt #healthcaremarketing

I recently had the privilege of joining the Empowering Self-Care Roundtable, hosted by Cure. in partnership with Bayer. The discussion centered around health equity and exploring the transformative role self-care can play in advancing health outcomes for all.   One powerful takeaway for me was how self-care can serve as both the first and last line of healthcare—whether through prevention or treatment – enhancing health outcomes while alleviating strain on the system. We should be exploring how technology, public-private partnerships, and innovative self-care models can drive this change.   With over 4.5 billion people lacking access to essential healthcare, it’s clear that traditional systems alone can’t meet the global demand. This isn’t just a global challenge; access to care is limited even in our own communities. Walking to the event, I was struck by the visible disparities, and it reminded me that health deserts aren’t just “over there”—they’re right here too.   As Daniella Foster from Bayer said, “Our health is our wealth.” That simple, yet powerful statement underscores why self-care matters. It empowers individuals to take control of their health while bridging the gaps where traditional care falls short.   Thank you to Cure and Bayer for having me. I’m leaving optimistic that we can work together to make meaningful strides in healthcare access and equity.   #SelfCare #HealthEquity #HealthcareForAll #Leadership

Last month, I posted about the #PatientExpert and their formidable potential to power progress in our industry 👏   Today, I’m keen to share my thoughts and admiration of the #PatientAdvocate.   💡 Patient advocates are a critical contributor to the healthcare ecosystem, as the European Patients' Forum explains. They provide essential insights that shape policy and R&D, including emerging therapies at Boehringer Ingelheim. They serve and mobilize hard-to-reach communities and they work tirelessly to improve the healthcare system for patients.   💡 Sometimes, patient advocates are healthy people with a tireless drive to stand up for the needs of people living with disease. Oftentimes, they've lived through or continue to live with the disease they now advocate for. This experience makes them extraordinarily resilient and focused on being disrupters and changemakers.   💡 Typically pragmatic and entrepreneurial, rather than wait for governments, healthcare providers, academia, or industry to identify and address an unmet need, patient advocates take the initiative to fill gaps in knowledge, resources and support systems. They shine a light on health inequalities and seek patient-centric solutions.   💡 While some patient advocates operate independently, many others form or belong to patient organizations. Generally, they use what they have in their hands to move mountains. Their passion and resourcefulness are powerful multipliers for good.    ✅ In my role, I am privileged to get to know and collaborate with incredible patient advocates around the world. One way for the pharmaceutical industry to effect positive change is by providing a forum for patient advocates to come together, and do what they do best.   🌎 By leveraging our global network to connect highly motivated, purpose-led patient advocates with peers around the world and across disease areas, we can empower them to shape the future. This is the very definition of what we call #PatientPoweredProgress.   👋I’m passionate about working with patient advocates. Are you? Have you had the privilege of collaborating with a ✨patient advocate? I invite you to recognize their contribution in the comments below 👏 #PatientEngagement #PatientEmpowerment #PatientCentricity #LifeFoward

Another episode of chart / data for Friday coffee: ✨ When it comes to health advice, it turns out that we're not just looking for a prescription – we're seeking a conversation. 🗣️💬 (not a surprise) What does this mean for us in #Pharma industry and, perhaps for healthcare providers? 🤔 🔬 Science is vital, but it should come with a human touch. A pill can be powerful, but the understanding behind it? That’s transformative. 🎯 Personalized care isn't a luxury; it's a necessity. We're not just patients; we're people who play multiple roles in our lives, and we need healthcare that fits into our multifaceted world. 📢 We don’t want to be passive players in our health journey. We want to ask, to challenge, to be part of the conversation. Source: 2023 Edelman Trust Barometer Special Report: Trust and Health - 13 countries, ~13,000 respondents