Beam Content 💡’s Post

Involve your experts in content...but NOT like this: "Can you review this brief?" "Can you review this draft?" No no no. It's too late at this point. You don't just want a stamp of approval. You want help conceptualizing the idea before it's even executed. Involve your teammates FIRST so that you uncover: A new angle A unique POV A better argument Involvement is most powerful in the early stages. Love how Gail Marie put in her interview for The Content Gap report:

Michail Huber

Founder ButterDocs, the Google Docs replacement for serious writers and teams | Figuring out how high-performance writing teams collaborate and sharing what works

8mo

Yes, get input at all stages: ideation, research, outlining, first draft, last draft. Writing is just a small part of the writing process.

Magda Misiorny

Marketing exec | Scaling tech brands worldwide | Techstars and CEMS grad

8mo

100% you need strong point of view and original deep dive in the topic to really move the crowds :)

Emily Miels

Content Marketing Writer | Editor | Strategist

8mo

Spot on, Gail!

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