Beam Suntory’s Post

As ambassadors of our brands, we have a responsibility to model responsible behaviors when it comes to alcohol. During #AlcoholAwarenessMonth and beyond, we encourage our employees to share the message of responsibility within their networks. This includes: • Being mindful of modeling good behavior in front of those underage, whether you’re a parent or not' • Using good judgement, and being a leader who encourages friends to think and drink responsibly; and • Never allowing anyone to drive drunk. Learn more on how to model responsible behavior when it comes to alcohol: https://lnkd.in/eHkxDPgq

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Love the commitment to responsibility! For amplifying this message, consider employing micro-influencers in similar advocacy spaces to share their personal stories; it humanizes the campaign and can significantly extend its reach and impact.

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Sandro Antunes Augusto

CEO Founder Zyperr Brand Experience - Trade l Branding l Shopper l Luxury l Distribution Food and Beverages Market Services

8mo

110% Agree

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