Becanvas’ Post

In the post-purpose era, does positive impact matter at all? That's the question we've asked ourselves, consumers and industry experts over the past several months - dissecting what a generous mindset means for brands, and the impact it can have on the bottom line. We're incredibly excited to launch 'The Generosity Impact Report' at this year's Festival of Marketing! The world first investigation into how generosity drives business growth will cover: 💭 What is brand generosity beyond free gifts, low prices and discounts 💭 How generous behaviour manifests internally 💭 What commercial impact it can have when it drives your relationship with consumers Follow us to stay tuned for more details and how to get a copy of the report. #generosity #research #report #FOM24 #brand #MiromaGroup

I’ve found this series by Eugene Healey so useful (but so underrated?! This guy deserves more views!!) - exactly what he’s saying here is one of the main reasons we’re pivoting Duo Studio towards consultancy. Audience preferences are changing at a way quicker pace than organisations can restructure to create strategic content at volume; brands and agencies alike. As a millennial I constantly have to stay humble and hungry; which also means discarding most things I’ve learnt about branding, marketing and content strategy in the past ten years. Brand clarity and intention on every touch point is now more crucial than ever, and having a smart, sharp team helps us move faster in our changing landscape. Forget what you know. Accept the truth of today. Play to it.

Your brand's story is being perceived and interpreted, with or without you - either you lead a story or you let customers build their own perception. But here's the thing: you have the power to guide it! Your brand narrative isn't just about what you say; it's about the experiences you create and the emotions you evoke. So, are you crafting the story you want to tell, or is it slipping through your fingers? Learn how to shape your brand's narrative, connect with your audience on a deeper level and take control of the conversation. Follow #shiremarketers for your daily dose of marketing tips, tricks and hacks. #brandstory #branding #marketingtips #brandnarrative

"Brand Alchemy: Aligning Trends with Your Brand's Soul" Taking the Key Takeaways from yesterday's post: 1. Integrate purpose-driven marketing strategies to align trends with your brand values. 2. Align your brand's values and actions with critical social causes that resonate with your customers. 3. Example: At AMC, focus on financial literacy initiatives aligned with trending topics in financial wellness to enhance brand visibility and reinforce commitment to empowering customers. Applicable to all platforms and all brands. What steps are you taking to align your brand values and still be a trend follower. #PurposeDrivenMarketing #BrandValues #SocialImpact #FinancialLiteracy #BrandAlignment

Georgia Ann Richter - thanks for sharing this video with me, very thought-provoking. Throughout my career I have focused on B2B Brands (although I always like to caveat that the "B's" (businesses) are made up of "C's" (consumers.) Let me offer up my thoughts/reaction to this "vibe shift" - pun intended - when thinking of marketing to B2B audiences: Pro "Vibe" - In general, B2B audiences, overwhelmed by content, benefit from a strong "vibe" that instantly communicates trust through concise branding and messaging. While this approach aligns with fast-paced digital trends, storytelling remains vital for building relationships, conveying complex ideas, and fostering long-term trust. Pro "Storytelling" - However, storytelling remains a powerful tool, particularly for building deeper relationships and conveying complex ideas. Stories can provide context, evoke emotions, and make your brand more memorable by connecting on a human level. In industries where decisions are high-stakes and involve multiple stakeholders, a compelling narrative can differentiate a brand and foster trust over the long term. While a "vibe" might capture initial interest, storytelling is essential for nurturing leads and converting them into loyal clients by fully explaining your value proposition. To my fellow #Marketers (#B2B and #DTC) what do you think?

Dear Creatives, We live in a world where social media seems to dictate our every move-what we create, when we share, and how we measure success. But here’s the thing: creativity is not a race. It’s a personal journey. You don’t need to keep up with social media’s fast pace or its ever-changing trends. Go at your own pace. Take the time to craft something meaningful, something that resonates with you. That’s where true creative power lies. So, don’t let the pressure of online validation derail your process. Build, refine, and create at a speed that works for you. Your uniqueness is your strength, and the world will appreciate the authenticity you bring. Let’s focus on impact, not just impressions. Cheers to continuous growth, Samuel Wheto #CreativityOnYourTerms #thesamwheto #branding #AuthenticityMatters #CreativeJourney #DesignYourPace #DesignsByWheto

Feeling overwhelmed about starting your own brand? Trust me, I've been there. It's a journey filled with uncertainty and excitement. Where do you even begin with branding? It's a common question that often leads to a sea of options. Starting a brand is like embarking on a grand adventure. Here are 5 tips to help you get started: 1.Define your purpose 2. Know Your Audience 3. Create Consistency 4. Tell Your Story 5. Stay Flexible Share your experiences, tips, or even your own struggles with starting a brand. #BrandJourney #CreateYourStory #BrandBeginnings #StartYourJourney #BrandBuilding101 #CreateYourLegacy #BrandNewAdventure #CraftYourIdentity #BrandingTips #BrandInspiration #EntrepreneurLife #DreamToReality #milkyminds

Your brand has a story to tell, and we’re the microphone. 🎙️ Let’s create magic together! #DigitalMarketing #ContentCreators #BrandAwareness #SpriteGenix #SocialMediaStrategy #DigitalBranding #CreativeAgency #OnlinePresence #MarketingGoals #StorytellingMarketing #ContentIsKing #BrandIdentity #MarketingSolutions #GrowthHacking #ContentMarketing #BrandLove #BusinessGrowth #MarketingStrategy

Elevating brands one post at a time! 🚀✨ Transforming likes into love and clicks into connections. Let's tell your story together. 💻📱 #SocialMediaMagic #DigitalStoryteller

We believe in the power of genuine connection, and it's been a joy partnering with you Andrea to reach your audience in meaningful ways. Thank you for trusting us with your vision and allowing us to bring our superpower to the table. Let's get growing together and explore the good stuff in marketing. Book a FREE 30-minute discovery call with me here: https://lnkd.in/gkFBwSzd #GoodStuffMarketingCo #GoodStuffMarketing #PeoplePlanet #MarketingThatMatters #Sustainability #SustainabilityMarketing #EcoVsEgo #Testimonial #ClientTestimonial #BusinessReview