Doesn’t matter how pretty is, what’s the point of marketing if it doesn’t work? If you’re in #Cannes today (Thursday) and want to be inspired, go get yourself here 👇👇 to listen to a masterclass in #effectiveness.
Today we're doing a thing: "Effectiveness Unplugged: Making Mischief with Tubi" will uncover the real story behind the latest Effie Awards US Grand Winner. I promise we'll deliver a big whack of inspiration and tips and tricks you can steal with pride. Our very own Global CEO, Traci Alford, will share the stage with Greg Hahn, Co-founder and CCO at Mischief @ No Fixed Address, & Nicole Parlapiano, CMO at Tubi to chat about how they made effectiveness happen #CannesLions2024 #creativeimpact #effectiveness 🕒 Time: 12:30—13:00 CEST 📍 Location: Rotonde Stage, Rotonde