Becolourful’s Post

2 of 3. The second myth about becoming a more prominent brand is believing a brand stands for everything. Some brands try to say everything possible hoping the customer will hear something. To be loved by customers, a brand must stand for something with a backbone and conviction. Trying to be everything to anyone ends up becoming nothing to everyone. It is the same for personal branding. You cannot be everything to everyone, and not everyone will like you, and that's okay. You must define your brand and adhere to your values. #Myth2 b2b brands

💼 Brand building in B2B: It's not just a nice-to-have, it's 15% of your company's value! But here's the kicker – while branding is crucial, the real challenge lies in consideration. How are you tackling this hurdle? Reach out to us at https://lnkd.in/gUjUMSaJ and we'd be happy to have a conversation. Drop a 🏋️ in the comments if you're ready to lift your brand game! #B2BBranding #BusinessValue #MarketingChallenge

Being a strong B2B brand is a journey of deliberate actions, consistent messaging, and a relentless commitment to excellence. Brand development sets you apart from your competitors. #ACEMediaB2B #Business #BrandDevelopment #B2BBrand #BrandIdentity #TrustBuilding

What do you want to be famous for? We've spent years working out a spectrum of universal brand benefits. BrandStrand® makes positioning decisions much, much easier. There are only so many kinds of promises a brand can make. The important part is choosing yours. Nonsensical wordplay is no way to define a strategy. Get clear on what you stand for before you get creative about how to say it (oh and we can help with that part too). Talk to us about our BrandStrand® competitor audits to understand where you want to play. … Becolourful gets complex B2B businesses excited and aligned around their brand manifesto so they’re (finally) on the same page and ready to make their mark. #brandstrategy #brandstrategist #brandingagency #brandvalues #brandworkshop

It’s a new era for B2B brands. It’s no longer just about standing out – but also standing up. Establishing identity will build reputation and deliver for the business. Learn how to evolve your brand and positioning 👉 https://hubs.li/Q02LqMHS0 #creativecaptivation #brand #communication

🎶 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗕𝟮𝗕 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗻 𝗺𝘂𝘁𝗲? 🎶 We recently discussed the future of creativity for B2B brands in Cannes.  They often don't realize it, but in today's competitive markets, a sonic identity can make a real difference for them. "Brand consistency is key here; studies show it increases sales." "A sonic system gives brands the power to differentiate themselves in the marketplace and suggest their brand promise wherever their prospects encounter them." ❔How can B2B brands integrate sonic branding into their strategies? ❔What should you consider when creating a sonic identity? The answers in Daina Todorovic's full article: https://bit.ly/3KZsjLT #b2b #sonicbranding #b2bmarketing #soundbrand #musicforbrands

📢 Ready to strengthen your B2B brand identity? Swipe through our essential tips on how to stand out, build trust, and create impact in a competitive market! 💼 #B2BBranding #BrandIdentity #MarketingStrategy #B2BMarketing #BusinessGrowth #ContentMarketing #CustomerService

In the crowded B2B market, it's crucial to make your brand stand out. 🌟 Discover innovative strategies to differentiate your brand, from crafting a compelling story to leveraging unique selling points. 📈 Read our latest blog to learn how to create a memorable and impactful brand identity. https://lnkd.in/dYKYxw-r #B2BMarketing #BrandDifferentiation #BrandStrategy #StringCanInteractive

In my experience, the most successful strategies are always built around understanding and aligning with what truly drives customers.

Getting in a muddle about your mission or a panic about your positioning? Don't worry. It all boils down to knowing the brand level benefits you want to be famous for. A simple promise that runs through everything you do. Quit the complicated templates. Let's try something different. Let me know if this helps👇