behamics’ Post

My colleague Jennifer O'Meara recently shared some insights with our team about AI search and how quickly it's evolving. She stressed that it's important to watch how people adopt AI search because it may alter the way healthcare consumers discover you, your brand, or your website. We’re watching it happen, month after month, right now. Google Ads is also preparing for a "seismic shift" because of AI. This shift will shape the way advertisers must approach digital marketing. The key for advertisers to succeed will be by adapting strategies quickly and prioritizing mastering new tools and capabilities.

5 AI and PPC tactics you can try to get started today: 1/ Test Smart Bidding on High-Volume Keywords: Start with keywords that have a lot of data to let AI optimize effectively. 2/ Monitor AI Decisions: Don’t let AI run unchecked – regularly review and tweak settings based on performance. 3/ Use Responsive Search Ads (RSAs): These ads automatically test different headlines and descriptions to find the best combinations. 4/ Set Up Cross-Channel Attribution: Integrate AI-driven campaigns with other channels to get a full picture of your marketing efforts. 5/ Stay Updated on AI Developments: The landscape is changing fast, so make sure you’re aware of the latest tools and strategies. To learn how to increase your ROI through paid search join Clark Boyd at our next premium Masterclass. Secure your spot today: https://buff.ly/3AmuQ0I #PPC #AI #DigitalMarketing #PaidSearch #Masterclass

Is digital marketing really “dead”? 🤔 Heard the rumor it’s “overcrowded” and that AI is taking over? Here’s the truth: Digital marketing isn’t dying—it’s evolving. Instead of doing it all—SEO, paid ads, content—pick one area and go deep. AI? Tools like ChatGPT, SurferSEO, Frase.io, and Jasper can multiply your results, not replace you. Check out this quick carousel to see why there’s still plenty of opportunity if you adapt, focus, and use AI to your advantage. 🚀 What do you think? Share your perspective in the comments—our industry is only as strong as the ideas we share! #digitalmarketing #AI #marketingtips

Is the #stlouis region thinking about AI driven search in it’s branding and marketing efforts? While site selection data/reports are critical for business attraction, it is still unclear what inpact AI augmented search will mean for how the Greater St. Louis, Inc. StLouis and others will have to adjust their markering and content strategies. #economicdevelopment #downtownstl #northstl #urbanplanning #urbandevelopment #Stlmade https://lnkd.in/gXvqsYEU

Generative AI will continue re-shaping search. The data shows that many brands have seen their incoming web traffic from GenAI platforms skyrocket. Is yours one of them? Are you on the outside looking in? Marty Swant, Digiday shares that & other AI trends we can expect in 2025. #marketing #tech #media #ecommerce #branding

As AI continues to transform search, maintaining complete and accurate online listings becomes even more important.  So, where should multi location brands focus their online listing optimization efforts in this new search environment?    Back in May, Yext launched Yext Listing Recommendations, an AI driven tool that provides suggestions to help optimize Google Listings. In Yext's recent 10 week study, brands that implemented the suggestions saw an 11.27% increase in impressions and an 8.73% increase in clicks on Google. For more info, check out Yext's blog https://lnkd.in/eYY356jd #AI #onlinelistings #digitalmarketing 

AI, privacy and retail media are changing the game for marketing, writes Robert Webster, Co-Founder of TAU Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes.

The results are in... While AI-generated search results can be a pain for SEOs and content marketers, there is no stopping it! According to Botify a little over 40% of people (1000 respondants) said they would consider using AI-powered search engines for online shopping. So what does that mean for #eCommerce merchants? 1. Create pieces of content for shoppers at the 'top of funnel' who are looking to learn. 2. Craft specific content for shoppers that are ready to buy (this is what you want to show up in the overview). 3. Be sure to invest in #technicalSEO I'll link the full article in the comments:)) #aioverviews #ai

Generative AI is revolutionizing search marketing, transforming organic and paid search strategies at scale. We break down the current state and future potential of this disruptive technology. Read the full report at https://shorturl.at/PXuUk

This article illustrates helpful, interesting ways to continue your efforts to bring AI into your organization. A few tips you may not be sharing with your budget gatekeepers: 1. AI can predict trends faster than humans can which is essential to backing up claims that your company is "cutting edge". Put your company in the lead amongst your competitors and differentiate yourself. 2. Use AI to identify micro-segments within your data that may fly under the radar. This is similar to the long tail keyword strategy, but with sales! It has a startling stat that calls out how much revenue companies may be leaving on the table.