Behr Paint Company’s Post

What’s your favorite color? It might not be your brand’s color, though. Think of brands that you trust, or maybe that feel energetic or calming. What colors do they use? Brand colors play a pivotal role in how we perceive and connect with brands. They're not just about aesthetics; they subconsciously make us feel a certain way, convey messages, and create lasting impressions! Our team has studied color theory and its mark on identity for over 20 years – when we select colors (or type) it’s not just our preference, but our knowledge about its impact on your brand. Put our experience to work to help match the perfect palette to your brand: https://lnkd.in/d-nPEZFn

How do I choose my brand color? Most of my clients ask me this question, So I created a carousel answering this! If you’re facing difficulty in choosing your brand colors. Check out the carousel and let me know your thoughts in the comment box. PS: What’s your favorite color?

Bold and vibrant or subtle and muted? Choosing the right color palette sets the tone for your brand personality. What colors reflect your brand's character? #BrandPersonality #ColorPalette

Bold and vibrant or subtle and muted? Choosing the right color palette sets the tone for your brand personality. What colors reflect your brand's character? #BrandPersonality #ColorPalette

Ever wonder why certain brands ALWAYS seem to catch your eye? It’s not just the logo or the catchy tagline — it’s the colors they use! Color psychology plays a BIG role in how customers perceive your brand. For example, blue is a firm favorite with tech companies and healthcare providers because of its associations with trust and professionalism. While in contrast (literally!), red is the go-to choice for brands that want to create a sense of passion or urgency. But remember, when it comes to color, balance is key. Too much of any color can be overwhelming — so use it strategically. Is it time to rethink your brand’s color palette? 🌈 #ColorPsychology #BrandStrategy #WebDesignChesterCounty

Bold and vibrant or subtle and muted? Choosing the right color palette sets the tone for your brand personality. What colors reflect your brand's character? #BrandPersonality #ColorPalette

Why opt for contrasting colors? In a study about color psychology in marketing, 84.7% of customers explained that a product’s color is the main reason why they buy it. Color contrast and complementary colors create a perfect aesthetic balance for the eyes of consumers. An idea worth thinking about the next time you're choosing your color aesthetic.

One of the most polarizing conversations when rebranding is the discussion around brand color 🎨 Everyone has a strong opinion which is mostly driven by gut reaction or personal taste. This can lead to heated debates in critiques and brand presentations. We took some time to share our studio's thoughts and approaches to color theory in brand design to help you have a more nuanced conversation around your brand's palette: 🚫 Disregard overly simplistic color associations 🥕 Go beyond the hue and discuss the tint, tone, and shade 💅 Pick palettes that support a brand strategy, not personal preferences 🍃 Remember that color pairings shift the mood and vibe of a hue 💙 Palette simplicity is key (less is usually more) Read in depth here ⤵️ https://lnkd.in/g-Ck6nf6 #branddesign #colortheory #smallbusinessbranding

💣 Discussing color in brand design can be a minefield. 💣 For small businesses and startups, their brand is not only a strategic investment, it is a personal reflection of themselves and their years of hard work. But when it comes to their brand color palette, it's one aspect of the visual identity they can understand, give input, and feel a sense of ownership over. We love that and welcome their collaboration. So we put together a 'cheat-sheet' of tactics and suggestions to help anyone have a more nuanced and productive conversation with their brand designer or their client when discussing color. #colortheory #brandidentity #smallbusiness #startup

This is a must read for anyone thinking about undertaking a brand redesign or starting from scratch. It is important to separate your personal preferences from your company's brand strategy. You might gravitate towards strong bold hues, but your brand may warrant softer tones and subtle gradations, to allow the mission, imagery, illustrations to shine! "Both designers and clients have a tendency to overcomplicate and extend their brand’s palette past a primary set of colors to a secondary and tertiary set of palettes. Most of the time these selected colors have very little application throughout the brand. A focused selection of 2-4 primary colors can forge a strong and recognizable brand identity, avoiding the confusion of an overly complex color scheme."