Belk’s Post

Right to Play: Tobi Ogundipe - thanks for sharing 🙏 Love this Stormzy /Adidas collaboration, it is a masterclass in how brands can impact communities & society positively. Real & authentic brand purpose - back of the net ⚽️ 🥅 from me. I admire this as I am from south London, it speaks to my work in the customer experience + Brand Equity + DE&I space. It concretely demonstrates the power of brand. If you want to geek out on why there is a symbiotic relationship with brand, purpose & community ⬇️ It’s branding & proposition would contribute, in some measure 📏 , to what Kantar (also a unit of measure) would describe as an important role of brand’s pre-disposition to the target 🎯 audience. The initiative associates Brand Adidas & Brand Stormzy as being imbued with super cool 😎 purpose & equitable opportunity. The outcome is positive brand pre- disposition. Not your average youth centre; it reframes the whole idea 💡 from passive youth support to tangible youth opportunity. The branding is bold, the facilities are cool, & the community will embrace this as a place to go with FOMO. This is a great example of how brands positively show up ⬆️ in the DE&I space. Importantly, how they must be authentic = have a right to play. This association will get locked in to the subconscious of different consumers & target audiences. Through Kantar’s Meaningful, Different & Salient (MDS) framework you can understand this & learn about a Brands blue print for growth. If you are serious about growth with purpose & how to reset, or reaffirm, your brand blue print & North Star direction we cordially invite you to: Blue Print for Brand Growth webinar https://lnkd.in/emjSCaPu #stormzy #adidas #diversity

Credit: Malcolm Lemmons Interesting that the good man turned down $10 upfront for $87 over 7 years. My question is simple. What is the present value of $87 million paid over 7 years? Is that larger than $10 million today? In other words, would the good be better off investing the $10 million over 7 years? Of course, the skill of the investment manager is key to this question. Let's approach questions of money using our knowledge from finance 101.

🏀 #basketball #historyfacts The modern era of basketball began with the consolidation of two struggling segregated all-white leagues, a covert deal with the white owner of the Harlem Globetrotters, and the intentional sidelining of the black-owned, all-black New York Renaissance. This pivotal moment in sports history overlooked the potential for including a black-owned franchise in the creation of the National Basketball Association. 🎰 Had the #nba integrated a #blackownedbusiness from its inception, the landscape of society, sports, and American culture might have been significantly different. 📉 Instead, what was once the pre-NBA era's most triumphant basketball franchise, celebrated for its success and significance, faded into obscurity instead of evolving into a storied franchise adorned with banners, legends, and generations of fans. 🛑 The exclusion of the #blackcommunity at this crucial juncture underscores a missed opportunity for #diversity and cultural richness in sports and society. #nobackboards SUBSTACK: https://lnkd.in/gcaGkuaP

Last night the Toronto Blue Jays unveiled their City Connect jersey which is a collaboration between the MLB and Nike where each MLB team has their own distinct City Connect jersey showing the vibrant culture of their city. As the Toronto Blue Jays prepare for a home stand which will be their City Connect week, the Blue Jays unveiled their new City Connect jersey and fans have mixed reactions about these new jerseys which looks different to their traditional jersey. As a lifelong Toronto Blue Jays fan from 1977, I actually love the new Toronto Blue Jays City Connect jersey which shows Toronto's iconic skyline and reflects the diversity and culture of Toronto on the jersey. Even though the Toronto Blue Jays season has not been successful and a disaster so far, I hope by unveiling these new City Connect jerseys, the Toronto Blue Jays will turn their season around and play a lot better with the momentum of a new jersey to attract more Toronto Blue Jays fans. "Breaking down Blue Jays City Connect jersey with an expert" #sports #fans #baseball #mlb #nike #collaboration #cityconnect #torontobluejays #newjersey #jersey #uniform #unveil #apparel #merch #merchandise #fans #iconic #toronto #skyline #vibrant #culture #fanengagement #reactions #cities #city #newlook #tickets #merchsales #sales #sportsbiz #athletes #canada #ecommerce #monetization #global #fanexperience #onlineshopping #amazon #shopify #merchants #mlbteams #brand #brandengagement #brandconsistency #marketing #marketingchannels #design #colors #black #red #nightlife #thesix

The WNBA (Women's National Basketball Association) has secured a groundbreaking $2.2 billion media rights deal over 11 years with ESPN, Amazon, and NBC News, marking a historic moment for women's sports. This agreement, which averages $200 million annually, is set to significantly enhance the league's financial landscape and visibility leading to: - Increased Revenue: The deal quadruples the league's previous media revenue, allowing for higher player salaries and improved team budgets. - Player Retention: Enhanced financial stability may reduce the need for top players to seek overseas opportunities during the offseason. - Expanded Exposure: The partnership will lead to more televised games, increasing fan engagement and viewership. - Long-term Growth: The contract includes provisions for renegotiation, allowing the league to adapt to future growth and market conditions. - Market Confidence: This deal reflects growing investor confidence in women's sports, potentially attracting more sponsorship and partnership opportunities. -Increased Popularity and Visibility The deal comes at a time of record ratings and attendance for the WNBA, fueled by the arrival of star rookies like Caitlin Clark. It will significantly increase the league's national exposure and popularity Atlanta Dream WNBA Dallas Wings Chicago Sky WNBA Connecticut Sun Indiana Fever New York Liberty Washington Mystics Las Vegas Aces Los Angeles Sparks Minnesota Lynx Phoenix Mercury Seattle Storm #WNBA #WNBAMediaDeal #WNBAGrowth #WNBAVision #WomenInSports #SportsMedia #WNBAFuture #Basketball #WomenAthletes #SportsBusiness #SportsSponsorship #PlayerRetention #FanEngagement #StarRookies #IncreasedVisibility #SportsHistory #WNBARise

Excellent piece by Jason Riley comparing Caitlin Clark's marketing power to that of Tiger Woods who almost singlehandedly created mass appeal for golf. He also decries the idiocy of both the WNBA and Olympic committee (she wasn't included in the Olympics lineup) ----- In the 1980s and early 1990s, golf was perceived mainly as a diversion for country club types, and while Mr. Woods wasn’t the first black professional golfer, his success has done more than anyone before or since to broaden the sport’s appeal. There’s a lesson here for professional women’s basketball, yet the league seems to be in no danger of learning it anytime soon. In terms of popularity, WNBA rookie Caitlin Clark is the Tiger Woods of her sport. She left college as the NCAA’s all-time scoring leader for women and men. One question is whether WNBA officials are queasy about having a straight white woman become the face of a league dominated by women who are black and gay. Fans don’t seem to care, but there are commentators who seem to think of little else. (Woods made 400+ mostly white golfers multi-millionaires--who initially scoffed at him--by attracting large audiences, ad dollars, and 5x'ing purse sizes. Clark can do the same for mostly black WNBAers) "For the first time in American history, women have the biggest star in sports and they don’t know how to utilize her. This is high comedy. They’re all Tito. She’s Michael. Beat it.” Link to source and full story below: #sports #wnba #marketing

Hello LinkedIn, I have some thoughts on the PWHL-Molson Coors Beverage Company partnership and would love to hear your opinions. I would like to preface by saying I am a huge PWHL supporter and am excited they are making a strong corporate partnership! When I first saw the 'See My Name' partnership video, I was filled with passion and inspiration. What a beautiful message. However, now that I have been taking business classes, my thinking process has shifted and I look at sponsorships from a new perspective. How does Molson benefit from putting their logo on the top of players' jerseys instead of the bottom? Picture this. Katerina Mrazova (PWHL Ottawa's lead scorer) scores a huge goal, the crowd goes wild and the players celebrate together. On TV, cameras will replay the goal and then zoom in on Katerina and her teammates, right on the newly placed Molson logo. Anytime there's a puck drop, Molson. When players line up for their national anthem, Molson. The list goes on. There is a reason players' name usually goes on the top of their jersey! These zoom-ins will not be showing players' names to the thousands of people watching the game on television. If anyone takes a photo of a player's back, they won't be able to crop-out the logo because it is right by the player's head. Furthermore, not all PWHL players' hair even slightly covers their last name. Is Molson decreasing the visibility of players' last name? If yes, is it intentional? Is it ethical? If PWHL is making enough money from this deal, does it matter? I would love to hear your thoughts in my messages or as a comment. You can find an example of Molson's logo being shown instead of players' names after a goal here: https://lnkd.in/ephp-_gx And here is a TikTok that explains the Molson video and campaign from a supportive view: https://lnkd.in/enu6Vn3a

Caitlin Clark is a true 1/1. – she is a fascinating blend of scoring prowess and teamwork wizardry. Did you catch that she's not just the all-time leader in scoring but also top-10 assists all-time? A true dual-threat! In the world of leadership, Caitlin's nailed the art of personal excellence while fostering a team-first mindset. Imagine hitting your targets and orchestrating collective wins – it's leadership with a strategic twist. Life's a bit of a strategic game, full of challenges that serve as growth opportunities. Embrace the journey, pivot through obstacles, and know that success amplifies when it's a shared victory. Caitlin Clark's style echoes a sentiment we value here – it's not just about guiding; it's about curating success together.

Simple and effective. Out of home need not be complicated or techy. Often times it’s all about placement, context and messaging. #OOH #outofhome #outdooradvertising

What’s behind this exciting trend of celebrities' involvement in football clubs? Let’s discover the reason on 16 July at "Beyond Wrexham: How Celebrities are Redefining Football!" The discussion will revolve around: • Wrexham's Transformation: Assess the impact of Ryan Reynolds and Rob McElhenney's ownership on Wrexham's finances and culture. • Messi's Influence at Inter Miami: Explore how Lionel Messi's unique contract, including revenue sharing and ownership stakes, is changing athlete agreements. • Celebrity Ownership Models: Examine celebrity involvement strategies in football clubs like Austin FC and LAFC. • Financial Insights: Analyse how celebrities potentially profit or lose from football club investments. • Guidance for Celebrities: Provide strategic advice for celebrities considering buying football clubs, covering everything from due diligence to brand leverage. • Impact on Local Communities: Discuss how celebrity-owned clubs affect local economies and their global reputation. • Replicating Success: Study how other celebrities can copy this model, factoring in the balance of costs and potential impact. Spots are limited, so make sure to secure yours today! See you at Simkins LLP - Lynton House in London! https://lnkd.in/gzrkN8qw #social4m #championdiversity #celebrities #sportsentertainment #ukfootball #wrexhamafc #sportscommunity #sportsmanagement #footballmanagement