Ben Butters’ Post

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Chief Executive Officer at Eurochambres

Further ramblings on the #DraghiReport from the latest Eurochambres newsletter: https://bit.ly/ECHNews66 The future of European competitiveness: from theory to practice The much-awaited report by Mario Draghi on Europe’s competitiveness came out on 9 September. The content covers many of the issues that Eurochambres has highlighted during the drafting and as the new EU term takes shape, as our President, Vladimír Dlouhý, commented in his initial reaction. There is no competitiveness silver bullet for Europe, but the Draghi Report shows that we need to build on our strengths such as the single market, our education systems and our research capacity. And that we must take measures to mitigate our weaknesses, including an ageing population and scarcity of key materials and resources. Another challenge highlighted in the report is the EU decision-making process, fittingly perhaps as we all look on while the establishment of the next European Commission is delayed by interinstitutional complications. Mario Draghi’s report to an extent echoes the call of Jean-Claude Juncker at the start of his mandate as European Commission President a decade ago for the EU to be ‘big on the big things and small on the small things’. Mr Draghi calls for focus, emphasising that the EU needs to pool efforts and resources to ensure the critical mass and scale needed to create opportunities for the investment and innovation that will revive competitiveness. At the same time, he cautions against the instinct to over-regulate, burdening businesses with accumulating, overlapping and disproportionate compliance and administrative requirements. Chambers concur with this need to focus on key growth levers, but focus must be backed up with delivery. Many well-intentioned EU strategies – on SMEs, better regulation, industrial policy and the single market to name a few – have flattered to deceive because of a lack of follow-up. The challenge is the same for Mr Draghi’s competitiveness strategy for Europe is the same, but the stakes are even higher. We cannot ignore the incremental and therefore slow nature of EU decision-making, but nor can the EU’s political leaders ignore the stark economic reality that our share of the global economy is diminishing. This requires a sense of urgency across the institutions and of pragmatism, addressing achievable issues that will bring swift results, not least simplification of the regulatory stockpile. Competitiveness must be a top priority for the 2024-2029 EU term and the sheer volume of discussion on the Draghi Report is encouraging. But the focus on competitiveness must be evident not just in reports, social media posts, speeches and conclusions, it must be experienced in the day-to-day activities and results of our business community.

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