Ben Mullaney’s Post

In some ways it pays not to be Extremely Online. Every year, digital ads eat up a bigger portion of global ad spending. This year, as ad spending tops $1 trillion, according to recent data from GroupM, digital ads will take up 71.4% of that total, up from 53% just five years ago. Its gains are coming from traditional platforms like TV, radio, and newspapers as brands continue to move their marketing money online — with one major exception: outdoor or out-of-home (OOH) advertising. The money earmarked to plaster ads on billboards, benches, and bus shelters has kept going up and its share of the ad-spending market has remained notably steady, even as the relentless drumbeat of digital has siphoned off funds from other formats. Boosters think OOH market share could even do something insane: grow.

OOH is the future, But.... People say digital advertising saves cost and helps to reach the apt target audience meeting the advertisement goals in minimal time. Of Course, the efforts and resources involved are minimal too. This has pushed the new age marketers to strongly believe that digital advertising is the present and future, and Traditional OOH as past. But the changes are happening and if the changes proves to be perfect, OOH advertisement will push digital marketing down the lane in terms of reach and analytics. For an advertiser, target audience, their Choice Of Interest of those, geography, behaviour opens the door to their advertising goals. Till date, Digital advertising serves the same on clean plate with short on spices. This might change with the future of OOH. The Future of OOH shall give the advertiser the briyani he / she desires. However, it may happen with the help of digital hands. Hence, the ad network may expect a Integrated Medium served on perfect DUM.

🚗 Driving Success with Digital Billboards: A Case Study on Location-Based Advertising 🚗 In today's competitive market, reaching the right audience at the right time is key. Our latest blog post explores how a local automotive dealership boosted visits by 36% through a dynamic campaign using 13 digital billboards across southeast Michigan and Lansing. Here's what you’ll learn: 📊 How location-based data and digital OOH advertising can drive real-world consumer action. 📈 Insights from a study showing a 27% increase in dealership conversions. 💡 Why digital billboards are becoming a go-to strategy for targeted, high-impact advertising. Check out the full story and learn how to harness the power of location intelligence for your campaigns! #BillboardCampaign #LocationBasedMarketing #AutomotiveMarketing

People are tired of ads – that includes your customers. To cut through the noise of omnipresent ads, you’ll need to think big… as big as the size of digital billboards. Learn why DOOH (digital out-of-home) advertising is your best bet when it comes to making an impact on your brand. #tiredofads #digitalbillboards #advertisingtips #oohads #oohadvertising #digitalads #digitalbillboards #advertising #blip #adtech https://lnkd.in/e69P-xzH

OAAA has released a new study that reveals the effectiveness of digital out-of-home (#DOOH) advertising, highlighting its unmatched capability to engage consumers compared to other media. Enhance your marketing strategies with Xchange ➡ info@xchangeooh.com

Lookwalker advertising, also known as human billboard advertising, is an innovative and eye-catching form of outdoor advertising that combines mobility with personal interaction. In this approach, individuals, referred to as "lookwalkers," carry digital or static billboards on their backs or bodies while walking through high-traffic areas such as shopping malls, streets, parks, or events. These mobile advertisements are designed to grab attention, offering brands a unique opportunity to directly engage with potential customers. Lookwalker advertising is highly flexible, allowing advertisers to strategically place their campaigns in specific locations where their target audience is most likely to be present. Lookwalkers also provide personal interaction, handing out promotional materials or samples, which makes the advertising experience more engaging and memorable. This method is cost-effective compared to traditional billboards, as it doesn't require high setup costs but still offers high visibility. It is often used during product launches, events, or by local businesses to drive foot traffic. Lookwalker advertising's novelty helps enhance brand recall, as people are more likely to remember an ad carried by a person than a static one. However, it faces certain challenges, such as limited exposure time, weather dependence, and difficulties in scaling large campaigns. Despite these limitations, Lookwalker advertising remains a dynamic and effective way for brands to reach consumers in an increasingly crowded advertising landscape #lookwalker #lookwalkeradvertisment #lookwalkeradvertising #lookwalkerads #lookwalkeractivity #lookwalkeradvertising #gsglobalexpo #lookwalkerbranding #lookwalkeractivity #lookwalkerprovider#lookwalker #lookwalkeradvertisment #lookwalkeradvertising

🚀 Exciting news alert! 🚀 According to a new study, digital billboard advertising is dominating the game when it comes to driving favorability and action among consumers! 🌟 Check out this eye-opening article to learn how it's shaping the future of advertising. #DOOH #Advertising #ConsumerEngagement

Discover why mobile billboard campaigns are the key to capturing attention in this high-traffic environment. With targeted routes, real-time updates, and unmatched flexibility, your message stays visible where it matters most. Read More: https://buff.ly/3NySpXw #OOHAdvertising #Advertising #LasVegas

When you're devising a new #advertising strategy, you might be tasked with vouching for its effectiveness. After all, your ad dollars are valuable. Why throw them at something when you're not sure if it's going to pay off? Sooooo we went ahead and compiled some stellar facts about the power of #outdooradvertising to make your life easier! 😎 Highlights include: 🤑 Bulletins and posters have a lower CPM (cost per thousand impressions) than a handful of other advertising channels including podcasts, magazines, TV, and mobile video. 😍 OOH ads appeal to younger generations. 🛩 83% of frequent flyers notice airport advertising and 3-out-of-4 associate airport advertising with high-quality brands. 😬 Social media usage is volatile, app deletion is on the rise. Check out the #OutdoorVoiceBlog for the entire list! #advertisingtips #marketinghacks #oohmedia #growthmarketing #brandstrategy https://lnkd.in/gfV9n55V

Learn what programmatic ooh is and how businesses are using it for advertising and marketing in our latest blog post: https://lnkd.in/gQDM2vrF -- #OOHAdvertising #DigitalBillboards #MobileBillboards #ProgrammaticOOH #OutdoorAdvertising #MarketingInnovation #AdTech #CreativeCampaigns #DigitalOutreach #TechnologyTrends #EngagingAds #BulldogBillboards #MemorableExperiences #AdvertisingEvolution