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Helping the world’s leading brands identify and solve consumer problems via insight, empathy and positive innovation.

Didn't win this year? Looking to beast BASES in the future? At Brand Genetics we have increasingly found ourselves as a secret weapon for brands looking to thrive in the innovation wild! Often the famous BASES test is one of the final gate keepers before acceptance into the innovation pipeline. Knowing how to translate ideas, from the much needed messiness of ideation, into something that is clear, concise and compelling for testing has become somewhat of a speciality.    Although the BASES algorithm remains a black box, NielsenIQ has historically released the 12 critical success factors that drive their algorithm. We have then distilled these factors into a powerful 8 part checklist we use during the design process. This ensures that the new products address each factor effectively, increasing test results and ultimately improving eventual market performance. So next time you are getting BASES ready, ask yourself: Is it Compelling? (meeting an existing demand) Is it Different? Is it Better? Is it Remarkable? Is it Smarter? Is it Believable? Is it Focused? Is it Priced Right? #marketresearch #inovation #fmcgproducts

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Register now for our exclusive webinar on the 2023 Menu Innovation Awards happening next week, on February 13. Discover insights behind the success of restaurant items. Our team of restaurant experts have partnered with winners from McDonald's, Freddy's Frozen Custard & Steakburgers and Papa Johns to unravel the strategies that propelled winning items to excellence. Secure your spot today! 👉 https://lnkd.in/grG4-4St #MenuInnovation #CulinaryExcellence #RegisterToday #webinar #Innovation #Restaurant #Food #Fastfood #Market

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