Be Nimble Foundation’s Post

From plumbing fixture to wellness must-have... Learn how Jolie made showerheads a status symbol in the beauty world. https://lnkd.in/ejNxXcj7

From plumbing fixture to wellness must-have... Learn how Jolie made showerheads a status symbol in the beauty world. #statussymbol #strategy https://lnkd.in/edA-frAE

Cannahelp. Designing the packaging and brand strategy for Cannahelp's comfrey and hemp oil salves was a meticulous process centred around nature and healing. Our objective was to create a soothing and natural aesthetic that resonates with Cannahelp's commitment to wellness. The use of earthy colours and eco-friendly materials underscores the brand's dedication to environmental care. Each design element was thoughtfully curated to reflect the therapeutic properties of the salves, providing a calming and trustworthy experience for consumers. 🌿✨ #Cannahelp #BrandStrategy #PackagingDesign #NaturalHealing #EcoFriendly #ComfreySalves #HempOil #TherapeuticDesign #Branding #ClimateAction #ChangeMakers #Design #Sustainability #Strategy #BrandIdentity #CityOfSydney #Greenhouse #BrandAgencyAustralia #BrandMakers #StrategicBranding #BrandingAgency #WebDesign #LogoDesign #BrandIdentity #PackagingDesign #BrandDevelopment #DesignTips #CreativeProcess #LogoProcess #BehindTheDesign #DesignTrend #LogoInspiration #BrandingInspiration #GraphicDesign #DesignFeed

Cannahelp, Designing the packaging and brand strategy for Cannahelp's comfrey and hemp oil salves was a meticulous process centred around nature and healing. Our objective was to create a soothing and natural aesthetic that resonates with Cannahelp's commitment to wellness. The use of earthy colours and eco-friendly materials underscores the brand's dedication to environmental care. Each design element was thoughtfully curated to reflect the therapeutic properties of the salves, providing a calming and trustworthy experience for consumers. 🌿✨ #Cannahelp #BrandStrategy #PackagingDesign #NaturalHealing #EcoFriendly #ComfreySalves #HempOil #TherapeuticDesign #Branding #ClimateAction #ChangeMakers #Design #Sustainability #Strategy #BrandIdentity #CityOfSydney #Greenhouse #BrandAgencyAustralia #BrandMakers #StrategicBranding #BrandingAgency #WebDesign #LogoDesign #BrandIdentity #PackagingDesign #BrandDevelopment #DesignTips #CreativeProcess #LogoProcess #BehindTheDesign #DesignTrend #LogoInspiration #BrandingInspiration #GraphicDesign #DesignFeed

Making a great #product is slippery. Weirdly elusive. Magical. All the pieces need to come together as one, even though they are done at different times, by different people. North on the compass has to be what you are trying to achieve, for whom and for when. Like knowing you want Tanica to become the daytime cocktail of Australia appealing to coastal-loving women who love a spritz amongst friends. But how do you put a sea breeze, an ode to Australian botanicals and a new appreciation for where and how we live into a bottle? There’s not one clear path. If there was, everyone would do it and there would be no distinction. Even with a compass it’s iterative. Top down with a set of words, a visual identity, an idea. Then bottom up, down in the weeds on a shape, a label, a word mark. One inspires the other and you recalibrate. But even if you have a vision and your goal is quality at every step, you have to make tradeoffs to be commercially viable. Small ones that in the scheme of things may not matter as much as the whole. Like a plain beechwood stopper, not a branded one. Or an off-the-shelf bottle because you don’t have the volumes for a custom one yet. We are close to the relaunch of Tanica 2.0. But this is the most important part. It’s a careful craft. Messy and exciting. Fast, then slow. It’s letting good designers design and good distillers distill. Patience. Pace. All while keeping the needle on north. It’s getting close to a deadline and willing the product to be done. Follow Tanica to see where we land. #innovation #productdesign #productinnovation #alcoholicbeverages #alcoholindustry #patienceiskey #pace #design

Such a joy and honor to work with a human being like David Baron, and a company like Nugget. This Forbes article is worth a read: it is a great distillation of Nugget's journey to date, offers a glimpse into the future, and it captures David's mindset so well. “Every single kid is the most creative person on the planet, and all we've got to do is just not get in the way of that.” -David Baron Side note: it is also a human-centered-design / Clay Christensen delight, filled with making progress in circumstances of struggle, noting and solving compensating behaviors, and ideating and iterating to follow a new emergent strategy. https://lnkd.in/eapTPw5p Taddy Hall Michael Sakowski Jonathan D. Scearcy Jeremy Hutchison-Krupat Kimberly A. Whitler #nuggetcomfort #humancentereddesign #playfurniture #innovation

🛸 Tide evo : One leap forward, one step back? 🥇 P&G's new innovation 'Tide evo' tested incredibly well.. as a new product concept. And it's easy to see why. Its launch came with a myriad of impressive claims: ✅ "A laundry solution that is lighter, faster and simpler. A more efficient and enjoyable experience." ✅ "Five times more effective at removing stains." ✅ "Fibre tiles - leveraging tens of thousands of minuscule fibres - meaning reduced environmental impact and instant activation." ✅ "Designed for cold water washing." ✅ "Manufactured in a facility powered by renewable energy." 🤑 Shut up and take my money! And consumers agreed, the concept stood out with clear potential. So why does it feel like there's a 'but' coming? 🍑 But... I have to question here if that potential will be truly fulfilled with the current pack design. I can't help but feel it misses the mark on bringing to life the degree of innovation the product promises. 🤔 While the pack can be admired for its simple (yet classically bold) aesthetic and easily digestible info hierarchy, it raises a critical question: Would consumers be compelled to pick it off the shelf without prior knowledge of its benefits? Does this ground-breaking tile not look like just a standard pod/tablet? 📺 💻 Though supporting communications will certainly play a role in informing people why they should choose it over established offerings, it’s unrealistic to expect the majority of people to be aware of this more detailed information. 👀 And while in-store wobblers and activations could help bring these benefits to life and bridge the gap, for now, it seems like a missed opportunity for the brand. We'll be keeping a keen eye on this one as it gains traction across The States…

I love good design. So I was floored when I saw these innovations on the slow cooker during our Duke Innovation and Entrepreneurship #Friendsgiving this year. Sure, you could use your old slow cooker. But why would you when a new one has a slotted niche in the crock for your spoon to stay in your meatballs while you leave the lid on to keep heat in? Or a built-in holder for the lid when it's high-volume service time? Or the piece de resistance, the way the lid holder is situated allows for condensation from the lid to drip back down into your dish, reducing mess for everyone. 🤯 Good design isn't just about what looks good, but about what improves functionality and usability. And these little touches make all the difference. What's some good design you've seen recently? And why?

Introducing RoofRxNW. The Future of Roof Care. RoofRxNW is revolutionizing the way homeowners think about their roofs. By extending the life of shingles roof by 5 to 15 years, guaranteed, they offer the best alternative to costly roof replacements, saving customers tens of thousands of dollars. THE CHALLENGE Entering a competitive roof rejuvenation market, RoofRxNW needed to establish a brand that would stand out, build trust, and resonate with their audience. They needed more than just a name—they needed an identity that differentiated them and fueled growth. THE PROCESS We dug deep into what makes RoofRxNW special: their guarantee, their expertise, and the massive savings they offer. From there, we crafted a branding strategy that went beyond a name and a logo. We focus on creating a brand story that communicated their innovative approach and built credibility in the market. A new-SEO optimized website followed, designed to driving engagement and visitors into loyal customers. THE SOLUTION RoofRxNW’s fresh brand identity made an instant impact. The distinctive branding, combine with a compelling website, has positioned them as leaders and roof rejuvenation. Their new brand not only separates them from the competition but also creates lasting trust with their customers, driving sales and fast-tracking their business growth. Branding isn’t just about logos and names; it’s about building an emotional connection with your audience. RoofRxNW now has the foundation to grow, not just through their services, but through a strong, differentiated brand that gets people, talking, trusting, and buying. RoofRx NW isn’t just rejuvenating roofs—they’re rejuvenating the roofing industry. https://lnkd.in/gvKK46Ra #brandstrategy #branding #logodesign #webdesign #standout #RoofRejuvenation #roofcare #roofrxnw #HomeImprovement #brandingmatters #BusinessGrowth #savemoney #sustainableroofing #homeowners

Are you prepared to elevate your brand or company to the next level, but unsure of the next steps to take? Book a discovery call with our team to explore how we can highlight your personal or business in the most favourable way. #rebrand #branding #brandideas