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CEO | EY Entrepreneur Of The Year Winner | Harvard Business School Alumnus

🏀March Madness: More Than Just a Game! 🏀 Business Insights Behind the Hoops with #ConnorSports and #GerflorUSA As the excitement of March Madness unfolds, it’s the perfect time to look beyond the court and explore the tournament’s substantial influence on the business world. Here are some fun facts that spotlight the economic and professional side of the madness, especially through the lens of Connor Sports, the official court supplier for the NCAA: Broadcast Bonanza: The NCAA tournament represents a broadcasting and advertising goldmine. The $10.8 billion deal secured by CBS Sports and Turner Broadcasting to air the games underscores the immense appeal of this sporting event and its value to advertisers. Betting Big: With an estimated $8.5 billion wagered on the tournament, March Madness highlights the significant economic impact of sports betting. Productivity Puzzle: While the tournament might impact workplace productivity, with an estimated $13.3 billion lost in 2019, it also boosts morale and fosters team bonding, reminiscent of the balance between work and play, as seen today at Gerflor USA’s shared post. Marketing Magic Through Official Partnerships: For Connor Sports, being the official court supplier for the NCAA tournament showcases our commitment to quality and innovation in sports flooring, connecting us with millions of fans and affirming our brand’s role in the success of one of the most iconic sports events in the U.S. Alumni Pride and Donations: March Madness significantly elevates school spirit and alumni contributions, a testament to the foundation laid by Connor Sports flooring, “Where champions Play” and work are born. This season, we’re especially proud at Gerflor USA to have supported Northwestern University Basketball (Go Cats!) on their journey to March Madness. It’s rewarding to see the team’s hard work pay off with a tournament selection. March Madness serves as a powerful reminder of the intersection between sports, business, and culture, with Connor Sports at the forefront, ensuring the games are played on top-quality courts. 🏆💼 #MarchMadness #SportsBusiness #EconomicImpact #WorkplaceCulture #gerflor #ncaa #ncaabasketball

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🏀🎉 What a slam dunk of a day at Gerflor USA! 🎉🏀 Today, we kicked off March Madness in style, celebrating with an incredible lineup of activities that had everyone feeling the thrill of the game! From intense free throw contests to mouthwatering lunches for all our hardworking employees, and not to mention the excitement of winning some awesome raffle prizes – it was an absolute blast! At Gerflor USA, we believe that a fun and vibrant workplace is essential for fostering creativity, teamwork, and employee satisfaction. Events like this remind us of the value we place on our incredible team and the importance of taking moments to enjoy each other's company. A huge shout-out to everyone who participated and made today such a memorable one. Here's to more moments of fun and camaraderie as we continue to work hard and play hard together! #GerflorUSA #MarchMadness #WorkHardPlayHard #EmployeeAppreciation #TeamSpirit #TheCourt🏀🎉

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Willian Benjamim, CIPM, CIPP

🌟 Procurement Executive: Strategist driving bottom-line success. Expert in cross-functional collaboration, SRM, and sustainability. Passionate about Procurement.

10mo

I really enjoy seeing the work you guys do. They are very beautiful work. Congrats.

Jimia D.

Marketing Impact Strategist

9mo

Now this is what I like to see, basketball season has to be fun, especially during March Madness. Great work! #balleralert!

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