Ben Janoušek’s Post

You’ve hit the nail on the head Rebecca D. - Retail often feels like the elephant in the room – dreaded by therapists, awkward for clients, and frustrating for managers watching shelves collect dust. This a game-changer. Imagine a spa experience where clients leave with everything they need to maintain their results at home, feeling cared for and valued – not sold to. It’s thoughtful, premium, and eliminates that uncomfortable “Would you like to add this?” moment. By upgrading the experience rather than upselling, we create a seamless journey where clients feel invested in their self-care, and revenue increases naturally. Therapists can focus on their craft without sales pressure, clients get a complete experience, and managers? They see their shelves clear. Retail shouldn’t be an afterthought – it should be part of the magic we offer. Let’s rethink the way we do this and make 2025 the year we give retail a well-deserved glow-up. Who else is ready to turn retail into a seamless part of the spa experience?

🚨Retail Trend: Emerging Beauty Takes Center Stage🚨 For retailers striving to be best-in-class brand curators, creating dedicated spaces to spotlight and formalize innovative brands is essential. As global beauty sales continue to blossom, fresh innovation and emerging brands are fueling the industry's growth. Take Bluemercury, for example. This leading boutique retailer is reimagining its store format by putting emerging brands from its Cache assortment at the forefront, giving them a platform to shine. With a high-touch, service-focused approach, their team is creating a meaningful testing ground for emerging brands to grow and connect with new customers. Programs like The Cache at Bluemercury, Sephora’s The Next Big Thing, and Ulta Beauty’s Sparked are all paving the way for customers to experience what’s cool, new, and trending in beauty—delivering discovery and excitement with every visit. Retailers feel the pressure to deliver a unique guest experience, and small brands with inspiring Founder stories, mission-driven impacts, and ingredient specialties help them navigate a challenging market with a competitive advantage and a sense of novelty.  For us at Tierra & Lava, it’s inspiring to see this evolution in retail spaces! We’re grateful for retailers who champion brands like ours, connecting thoughtful customers with high-quality, sustainable products that they can trust.  Together, we’re shaping the future of beauty retail—one curated experience at a time. 🌍💚 Discover how easy it is to enhance your offerings with products that reflect care, female-founded and -run origins, time-honored practices, traceable natural ingredients, and Zero-Waste impact (to name a few!) at https://lnkd.in/eyekqrps. #RetailInnovation #EmergingBrands #SustainableBeauty

Embracing Change and Innovation at BrandScent and Light & Glo Fragrances Attending Gus Balbontin's keynotes at Wynnovation a few years back was pivotal for us at BrandScent and Light & Glo Fragrances. His focus on flexibility and solving real problems inspired us to rethink our approach and implement effective changes. What We Achieved 1. Flexibility in Innovation: We adopted an iterative approach by launching a pilot program for our fragrance solutions. This allowed us to gather real-time feedback from clients like American Express and CHANDON, which we used to continuously refine our products to better meet market trends and client needs. 2. Customer-Centric Approach: For Mimosa Homes Pty Ltd, a leading builder, we developed a bespoke scent marketing solution that enhanced their display homes. By focusing on the sensory experience, we increased visitor engagement and satisfaction, leading to more successful property sales. 3. Operational Agility: We revamped our internal processes by implementing Zoho for comprehensive business management. This transformation increased our operational efficiency, enabling us to respond quickly to client demands and market changes. Take-Home Message from BrandScent & Light & Glo Fragrances The key to success lies in acting on inspiration. By staying flexible, customer-focused, and agile, we've been able to innovate effectively and provide exceptional value to our clients. Suji Sanjeevan Wyndham City Council Georgina Pikoulas Fides-Mae Santos David Gatt #Innovation #CustomerFocus #Agility #BrandScent #ScentMarketing

Trust isn't just important, it's everything. Luxury consumers aren't just looking for exceptional quality; they're demanding authenticity in every stitch and story. They want to know that what they buy comes from brands that not only talk the talk but walk the walk with integrity and transparency. Imagine a luxury brand that opens up about where they source their materials and how they make their products, not shying away from the details but embracing them. They use social media not just as a marketing tool, but as a window into their world, inviting consumers to engage, ask questions, and really be part of the brand's community. This isn't just good business, it's a strategic move that taps into basic human psychology: the need for connection and the reassurance that comes from knowing a brand's values align with their own. By sticking to high ethical standards and aligning themselves with their consumers' values, luxury brands aren't just selling products, they're building lasting relationships. This approach doesn't just win customers, it wins advocates and loyalists, because when consumers see the real value behind their purchases, not just in terms of price but in terms of the brand's global impact and its ethical stance, it deepens their trust and loyalty. This, in luxury, is the real currency. Learn the psychology behind selling to luxury consumers at https://lnkd.in/gT5V36qR. #BrandAuthenticity #ConsumerTrust #LuxuryBranding #CustomerLoyalty #EthicalLuxury

Did you know incorporating niche perfumery into your business can significantly impact customer retention and satisfaction? The right scent can evoke positive emotions, making customers feel more relaxed and comfortable, encouraging repeat visits, and boosting brand loyalty. In beauty salons, for example, niche perfumery can create a multisensory environment that leaves a lasting impression on clients. Similarly, in hotels and hospitality businesses, it elevates the atmosphere, creating a sense of luxury and relaxation that enhances the overall guest experience. This often translates into positive reviews, repeat bookings, and increased referrals. At Bibliotheque de Parfum, we collaborate with various businesses, including online and offline retailers, hotels, beauty studios, and corporate clients. #fragrance #marketing #scent #perfume #consumers

The luxury fragrance market holds untapped potential in whitespace opportunities. It’s about daring to venture where others haven’t and letting data guide you to those overlooked spaces. With the right insight, your brand could be the one to make that hidden gem shine. #LuxuryFragrance #WhitespaceOpportunities #MarketInnovation #DataDrivenGrowth

Retention is the cornerstone of success in luxury retail. While attracting new clients is essential, retaining loyal customers is what sets iconic brands apart. Retention in our sector means delivering unparalleled quality, personalised service, and experiences that go beyond the product. It’s about building relationships, offering exclusive access, and making every interaction feel bespoke. Luxury shoppers seek more than just items; they want emotional connections and lasting value. By investing in loyalty programmes, clienteling, and exceptional after-sales care, brands can transform customers into lifelong advocates. In luxury, retention isn’t just a strategy, it’s the art of preserving legacy. In our industry, we have observed a shift towards unique retail experiences and brand activations driving long-term partnerships. This directly links to retention within our teams and highlights that a people-centric culture isn’t just a talking point, it’s truly key to achieving long-term success in our ever-evolving industry. #LuxuryRetail #CustomerRetention #Clienteling #CustomerExperience #LuxuryLifestyle #BrandActivation #RetailInnovation #PeopleCentric #CustomerLoyalty #RetailExcellence #LegacyBuilding #LuxuryBrands #LongTermSuccess

#carehomemarketingsummit Christian Poole Hallmark Luxury Care Homes rebrand was based on the fact that we need to change the stigma people hold against people going into care homes. If we as a care home group market the right message then we improve the view of the whole sector. Deal with the “guilt” of the people placing a relative in care. Quoting the Harvard Business Review Springup PR quoting being the “red fish” that stands out against the other blue fish. How are we going to be different which gives the organisation a point to align to - choose where your competitive advantage. Brand positioning is key. Find out why people choose you and work on it. Ellisa Estrin Afzal Ahmad Rishi Jawaheer Julia Landt Alexandra King Greg Hall

Consumer loyalty extends far beyond the allure of points and perks. It's about creating a bond that feels personal and exclusive. For luxury brands it’s about mastering bespoke experiences, recognising that loyal clients crave recognition and a sense of belonging. The key is in understanding the unique preferences of each consumer, offering tailored services that make them feel valued and understood. Digital innovation plays a crucial role, enabling brands to analyse consumer behaviour and anticipate needs with precision. Yet, the human touch remains vitally important. Exceptional customer service, thoughtful gestures, and genuine interactions are irreplaceable. Loyalty is earned by exceeding expectations and making every interaction memorable. It's a continuous journey of delight and discovery, where every touchpoint reinforces the consumer's decision to choose one brand over another. Learn how HNW clients make buying decisions at https://lnkd.in/gT5V36qR. Relevant Hashtags #LuxuryLoyalty #PersonalisedExperience #BespokeLuxury #CustomerServiceExcellence #BrandBonding #LuxuryInnovation

Merit x Alfred Coffee: When Beauty Meets Brew "A beauty routine less complicated than your coffee order" resonates in our overwhelmed, option-saturated world. The message playfully acknowledges the complexity of coffee culture, creating an instant connection with consumers. By appearing on coffee sleeves, Merit subtly integrates its brand into consumers' daily routines. Brands are increasingly focusing on brief, everyday touchpoints to make lasting impressions. Merit gains visibility among Alfred's trendy, lifestyle-conscious clientele. This partnership showcases how beauty and F&B brands can create unexpected yet natural collaborations. In a world of endless choices, brands that promise simplicity—and deliver it in creative, accessible ways—stand out. #BrandCollaboration #MinimalistMarketing #ConsumerPsychology #BeautyTrends