For several months now, the concept of quiet luxury has been the subject of a plethora of articles in the press as one of this season’s trends. A lifestyle for which a company’s product is not as important as the quality that an article conveys. These items speak for themselves and express themselves. They mirror a work well made with the best raw materials; a new form of consumption that cuts across all styles and goes beyond a specific aesthetic.
The admiration for José Antonio Coderch, Josep Lluís Sert, Ricardo Bofill or Enric Miralles is a trait in common between Roca and Carulla, and the Tura collection, the combined realization of this fascination.“I love Coderch’s idea of citizen-centered architecture and design. It is like the work our studio does – more discreet, I’d even venture to say silent,” summarizes the designer. Thus, the setting chosen to introduce the collection is the house that Coderch designed and lived in with his family in Sant Feliu de Codines, Barcelona.
As Carulla himself states, “design is not a luxury when it helps people to live better.” The collection draws inspiration from elements as subtle as the shadows that the pergolas and shutters cast on spaces. A creation of volumes and geometric shapes that acquire interesting dimensions, stripping away the superfluous and letting emptiness reveal itself as an abstract and limitless resource.
The quiet luxury of a simple lifestyle which finds in the Mediterranean sea the ideal scenario to create functional, aesthetic and timeless solutions. It is no coincidence that the name of the Tura collection stems from the Spanish words for architecture and culture – arquitectura and cultura.
As a designer but also as an individual, Andreu Carulla seeks to distance himself from everything that does not convey certain values: “I’ve always wanted to work with Roca because they make amazing, high-quality products. Moreover, the use of ceramics and the geographical proximity made it a perfect match. Then I discovered that we speak the same language.”
Story about Tura Collection by Andreu Carulla for Openhousemagazine and Roca
Pic by Salva López.
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