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Head of Programmatic Media at Google | Board Director | Startup Advisor | Speaker

The Decoy Effect is a surprisingly common psychological nudge. Have a look at this menu ☕ Small Coffee: $2 Medium Coffee: $3.50 Large Coffee: $4 On its own, the Medium is an awful deal and they probably don’t sell many, so why bother with it? Because it leads to selling more Larges. The Medium option is the decoy - it makes the large seem like especially good value by comparison. Check out the package options for any streaming service and you’ll see the same thing. Ditto for magazines and movie popcorn. And dozens of other things you see on a regular basis. Want to learn more about how this subtle bias influences your decisions? Check out the latest edition of Captivate! Link in the comments. 👇 #psychology #Influence #Persuasion #Communication #marketing #decisionmaking #behavioraleconomics

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🇨🇦 Ben Baker🎙️

CEO of What's Next - Ready to join your organization at a senior level to help you communicate more effectively, drive change and impact, and achieve goals. Coach, Mentor and Leader of Change and People.

3mo

We are hard wired to look for and respond to "perceived" deals Ben Wise Buying a new roof right now and they are using this exact same technique😂🙄😳

Kendra J.

Canada's Leading Soft Skills Expert | Helped 1500+ leaders go from overwhelmed to confident communicators with high-performing teams | Top 40 Under 40

3mo

Movie popcorn ALWAYS gets me with this one - dang.

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