Bertelsmann Investments’ Post

The companies of the Bertelsmann Content Alliance are launching a joint initiative today, July 29, 2024, under the claim “My Reason for Confidence”. 💪 The aim of the initiative is to promote social cohesion. Bertelsmann's creative companies - RTL Deutschland, RTL Radio Deutschland, UFA, the Penguin Random House Verlagsgruppe GmbH publishing group, the music company BMG - The New Music Company and We Are Era - are implementing the initiative with a wide range of content on their platforms and channels: On air and on social media, in digital offerings, on the radio, in podcasts and with various events. The initiative is accompanied by a broad-based marketing campaign that focuses on people from the heart of society as well as prominent faces. They are united by an optimistic view of topics such as #democracy, #diversity, #justice, #antiracism and #goodcoexistence. 🤝 Stephan Schmitter Chairman of the Bertelsmann Content Alliance and CEO RTL Germany: „(...) With our content and the accompanying campaign, we want to give a stage to topics and people that are infectious with optimism and encourage a positive outlook on the future (…).” For further information, you can also visit our landing page: https://lnkd.in/esKRzZjv