Bertelsmann SE & Co. KGaA’s Post

We Are Era takes over Social Match!👩💻👨💻 RTL Group's studio and talent agency We Are Era is thrilled to announce the acquisition of Social Match, a leading digital agency for influencer and community marketing! With around 120 experts on board, Social Match strengthens our presence in the creator economy in German-speaking countries and beyond 🌎. Together, the two agencies will join forces and offer clients even more comprehensive services in the areas of influencer marketing, content creation, channel management and paid advertising. This strategic acquisition enables further expansion into the European market and strengthens We Are Era’s position as the leading studio and talent agency within the RTL Group. The cultural fit and shared vision of both companies for the future of community marketing is what makes this partnership so special. The same shared passion for data-driven marketing and building authentic connections with communities aligns with the core beliefs of both involved parties 🤝. “Social Match is the perfect match for us - both operationally and in terms of corporate culture,” says Tobias Schiwek, CEO of We Are Era. “Robert, Martin, Bastian and their team have established processes that fit perfectly with our philosophy of community marketing. As pioneers, we at We Are Era have been decoding the lives of fragmented target groups in a data-driven way for years. We see communities as the most valuable currency in the attention economy. For our partners, we are the shortest route to every community. With the precise processes of Social Match, this path is now even shorter. Belonging is more than just a strategy for us; it is a core company value that shapes our understanding of communities and influences our daily interactions. We are delighted to welcome the Social Match team and look forward to developing brands for the age of the community economy together.” #WeAreEra #SocialMatch #InfluencerMarketing #CommunityMarketing #CreatorEconomy #RTLGroup #DigitalMarketing #Innovation

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