BēST Roofer Marketing’s Post

If your current marketing isn't landing you clients at a cost that leaves you profitable - try changing the bait. In competitive fishing, experimenting with new bait to find unusual flavours that the fish go wild for can reap big rewards. What's the takeaway for B2B service providers? If you can't get a marketing advantage over your competition by matching them on ad spend, creative budgets or production values, then you need to shift your messaging and positioning to differentiate your brand. What are all your competitors saying or doing that the fish, sorry - clients, aren't swallowing? If your competitors' marketing is bland, boring and robotic, how can you make yours colourful, engaging and human? What's the equivalent of Tesco tinned peas for your Ideal Customer? ============================================== I help B2B service providers ditch their BLAND, BORING, ROBOTIC marketing and build ATTENTION-GRABBING, ACTION-DRIVING and WILDLY-PROFITABLE customer attraction systems.

😄 "Marketing is a lot like fishing. You bait the hook with your message, cast it out into the vast sea of consumers, and hope for a bite. Just remember, it's not about catching every fish; it's about hooking the right ones!" Let's cast our message wisely and reel in those ideal customers!  🎣 #Marketing #Strategy #ReelThemIn

It was important to Cathy, the owner of Backyard Pet Services, that we share her story. Another goal was for pet owners who watched the video to feel understood. Here's the result: #VideoProduction #Marketing #Branding #PetServices #McKinney #Dallas #Frisco #Allentx #Plano

𝐏𝐞𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐢𝐩 𝐚 𝐃𝐚𝐲: 𝐃𝐚𝐲 28 - 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐑𝐞𝐟𝐞𝐫𝐫𝐚𝐥 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 Happy customers are your best advocates. Offer incentives for them to refer friends and family, which can be a powerful way to gain new customers. Need Pet Marketing Help? Message me or visit www.bullogms.com to schedule a free consult. #petindustry #marketing #sales #marketingtips #bulldogms

We’ve recently been instructed to market this fabulous house. 😍 A local agent failed to sell it so we’ve been given the opportunity, the clients are thrilled with the marketing shots and the video will be with us in due course… and I quote “you’re just in a different league”. 💫 The marketing campaign is more than just about pretty pictures and Rightmove 🤞 It’s about the breadth and depth of knowledge, keeping clients informed, leveraging contacts and offering both buyer and seller the highest level of service. ⭐️⭐️⭐️⭐️⭐️ Selling it is only part of the job. #chartwellnoble #marketing #propertysales

Mastering Pre-Baiting Campaigns: A Spring and Autumn Strategy

Sowing & reaping: 5 lessons farmers can teach you about advertising. #Advertising #Marketing #PublicRelations #Media #AdvertisingAgency #MediaBuying #Television #Radio #Outdoor #DigitalMedia #SocialMedia #Branding #SilverStateWonders

Fishing is a very good metaphor for Marketing/Advertising and attracting clients. Your creative is your bait. Good bait helps drive better results.

What kind of catch are you getting? Imagine being excited about going fishing But instead of getting a net full of fish, you end up with crabs and snails. In fishing it's not just about the act but the quality of the catch. So it's not not about how wide your net is but about getting the right results. It means you have to know 🔸What you are looking for 🔸Where they can be found 🔸The best way to get them. As a brand or business, As much as you are eager to spread awareness for your brand, You need to attract the people that are right for your business. Not everyone is your Ideal customer. So to see results in your marketing efforts. Here are things you need to know: 🔸Who is your product for? 🔸Who needs and can afford your product? 🔸Where can you find them? 🔸How you reach them? You will be able to get: 🔸The right kind of people 🔸People actually interested in your product 🔸People who have the ability to take the action you want 🔸More results for your efforts. It's better to have the right knowledge than to just go with the flow . That's how you get the kind of results you are looking for. PS_ How do feel doing something completely new to you? The weekend is here already. Have a good one✨ Follow me for more marketing updates #contentmarketing #digitalmarketing

Busy spring hits. Calls are nonstop. Crews are slammed. Feels amazing. Then it happens. Silence. No calls. No leads. No work lined up. The cycle repeats itself, year after year. Sound familiar? This feast-or-famine rollercoaster isn’t random. It’s usually the result of one thing: inconsistent marketing. When you’re busy, marketing feels like a luxury. But it’s not. It’s survival. -> The leads you need during your slow season? They’re the seeds you should’ve planted MONTHS ago. Marketing doesn’t work on your schedule. It works on momentum. Stop planting, and you stop growing. The most successful landscaping companies don’t market when they’re slow. They market ALL THE TIME. Even when they’re drowning in work. 😮💨 ...Because they know what’s coming. They’ve seen the feast. They’ve felt the famine. And they refuse to ride that rollercoaster again. So ask yourself: Will you keep watering your lawn, even when it’s lush and green? Or will you wait for the dry patches to show up before turning on the sprinkler?