BettaFish’s Post

Why great BtoB customer service leads to great relationships and long-term client value: Around 20 years ago I was lucky enough to meet Konstantin Uplegger's wonderful parents, who at the time were building Uplegger Food Company into the international success it is today. Along with Max Rees (who it has to be said, did the lion's share of the work to set it up 🙏 ), we worked with Uplegger Food Company to launch Gu Chocolate Puds into the German, Austrian and Swiss markets. (Max, I still remember having the row about whether we 'really, really' needed to pay SPAR Schweiz £25K per SKU as a listing fee just because they said we did 😆. ) Based on the customer experience Kay Uplegger and his team delivered to us, as well as the results delivered, I still talk about Uplegger Food Company to my network. Better Nature Tempeh is killing it in the UK, and now with Uplegger Food Company's support, the team will supercharge categories with gut-healthy wholefood protein across Germany & other European markets. Congratulations to Christopher Kong and the team for getting this away and for the exciting new listing in REWE Ost. Moral of the story: I'm still a customer 20 years later. I'm still bringing them business. I'm currently writing about this experience for a webinar on BtoB Value Proposition Creation for the Mini MBA. Opportunity of the story: I have yet to come across an organisation or agency that offers CPG brands (food, non-food) the same types of service but at the same level of SERVICE in France, Spain or Italy. If this is you, no matter what the product category, please do get in touch. PS: I do have a great CPG sales/marketing/distribution partner in Ireland, in case you're looking for that.

May is just around the corner and with it comes Asian American, Native Hawaiian and Pacific Islander Heritage Month (AANHPI). If you or your company are looking for a speaker or event, consider us! We would love to share our Twrl Milk Tea story and the stats about how we are changing the narrative around the lack of representation in the food and beverage industry. Our talk aims to build awareness and understanding among non-AANHPI and AANHPI employees. We are grateful to Adobe, McKinsey & Company, Santa Clara University, University of California, Berkeley, Temple University, and Turner Construction Company for the opportunity to share more about our humble beginnings starting in our home kitchen to now nationwide in 1000+ retailers including Whole Foods Market, Sprouts Farmers Market, Wegmans Food Markets and Central Market. We've overcome and continue to break stereotypes in a competitive market. We'll spill tea on what's it really like creating a new beverage category: Milk Tea aka Tea Lattes. On our Kickstarter for the world's first dye-free popping boba, we have an Boba Tea event (online or potentially in-person in SF Bay Area) where we can SIP, TWRL, and SHARE about this topic. Check out the 2nd to last reward on https://lnkd.in/gfAKxdUh We can also customize an event just for you and your team. This coming May, I'm looking forward to speaking at Instacart, Microsoft, and Walmart. Pauline Ang and I would be grateful for the opportunity to share with your community, feel free to reach out. Join us in celebrating AANHPI month and celebrate with us as we continue to bring innovation to the food and beverage industry, one Twrl at a time. #cpg #trailblazers #AAPI #AANHPI #innovation #milktea #plantbased #celebrate #small business

These are our retail partners for the 2024 Foodpreneurs Festival and we couldn’t be happier at having them all on board! From incredible new partners, Mr Vitamins, Vic's Meat, Hill Street Grocer, The TJX Companies, Inc. and Supabarn; to old favourites, David Jones Food, The Natural Grocery Company (Flannerys, Kunara Organic Marketplace and @fundiewholefoodmarket), Supamart and Panetta Mercato, together represent 4000+ stockists both around the country and overseas. These buyers are actively looking for new products to stock, making this is a HUGE opportunity for you to save time and money by getting your product seen by one, or multiple retailers, all in one day*. But be quick as pitch submissions close at 5pm AET on 7th May. Don't miss your chance to connect with major retailers and get a year’s worth of sales and promotion opportunities in one day: 1. Grab your ticket to the Foodpreneurs Festival here if you haven’t already: https://bit.ly/3wrkg6N 2. Head to our website's "Apply to Pitch" page here: https://lnkd.in/gFBAu6-W 3. Submit your application*. 4. Wait to hear from us whether your pitch application has been successful. 5. Head to our FAQs page here: https://bit.ly/3IQBkFO to learn more about pitching at the event (including what to bring on the day and how brands are selected to pitch) *Submission does guarantee your application will be looked at and your product assessed for suitability by buyers but does not guarantee you a pitch time slot. See Foodpreneurs Festival website for details.

"You may fuel your car once a week, but you fuel your body three times a day." In this short video the one and only Frank Gleeson sums up how convenience and foodservice is merging and the key building blocks for success, giving the consumer what they want, in different day parts, on different meal occasions. ✅ It all starts with a great customer offer - what do they want to buy at different times of the day? ✅ Operational efficiency - can you keep your shelves stocked, can you do a really good job on the standards of operation? ✅ Third thing, most importantly, is it financially profitable for the retailer? As we search the globe for "The Best Foodvenience Store in the World" together with Invenco by GVR, we see well trained teams, highly engaged management in a completely dynamic industry. Supported by our sponsors The Moseley Group and, newly announced, The Coca-Cola Company we are going to seek out and showcase the very best in our industry worldwide and move the dial for what is clearly an on-going transformation. Let the competition begin! #foodservice #bestfoodveniencestore🌎 Elaine P. Kanak Alan English Ganesh Kalpundi Harry Milloff Oliver Delaney Global Convenience Store Focus Insight Research More details to enter: https://lnkd.in/eZYSBY6b

18 months ago, we began our expansion into the food and beverage market. Moving from our established position in retail and e-commerce packaging to a new market was a considerable challenge but we believed in our team’s ability to deliver innovation in a new space and full confidence in our manufacturing capabilities, we pressed on. Fast forward to today and I’m proud to see our efforts pay off with DuoUK being quoted in a recent article in The Grocer. This is down to the hard work, dedication and belief in bringing something new to the table. This moment is a reminder that with perseverance and the right partnerships—like our collaboration with Plastix A/S —anything is possible. This is just the beginning, and I’m excited to see where this journey takes us. 🚀 #BrandLeadership #PackagingInnovation #FoodAndBeveragePackaging #Sustainability"

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🌟 Did You Know? Many big brands started with small beginnings! 🌟 From neighborhood markets to world-renowned brands, some of today’s most popular food and beverage companies began with a small setup and a big vision. What made the difference? Great products, strategic networking, and a drive to grow. At Global Products Expo, we believe in the power of small beginnings and the potential in every brand to become a household name. Ready to take the next step in your journey? 👉 Learn more about us at globalproductsexpo.com #SuccessStories #BigDreams #FoodAndBeverage

GERMANY: Edeka wants to drastically reduce the range of cheese and meat counters Edeka is one of the #foodretailers where customers can still buy cheese and meat at the fresh produce counter. According to an industry report, however, the company headquarters is now planning significant restrictions in this area. Unlike discounters, Edeka stores always presented sausage, meat, cheese and sometimes fish to their customers with sales staff at the so-called fresh produce counter. But now the range is apparently to be drastically reduced, as the "Lebensmittelzeitung" reports. "Edeka is operating at its core, the service counters. Because the retailer is finding fewer and fewer staff, almost all regions are introducing the concept of "flexible counters," the report says. According to the report, the company wants to restructure its stores in some regions so that self-service is available at certain times instead of service. According to the "Bild" newspaper, the southwest of Germany, Bavaria, the north and the Minden-Hanover area are affected. https://lnkd.in/dY5uvbdi #meat #cheese #retailers

TRUNO understands that grocery retailers benefit from networking and exploring new tools, products, and trends firsthand to stay competitive. From tasting new food items before they hit your shelves, to experiencing tech innovations in person, there's no better way to stay ahead. That’s why we’re hitting the road again this year to showcase how solutions such as #TruView, #ESLs, #AiTechnology, and much more are transforming the grocery industry. Come meet with our team of TRUNO experts at each show to get a hands-on look at new products and innovative solutions designed to improve your store’s operations and empower your business to succeed. Can't make it to every show? No worries! We've gathered the Top 5 Grocery Trade Shows to Attend this year here: https://lnkd.in/eWwrVwqA Will we see you at any shows in 2025? Let us know below! #GroceryTech #RetailInnovation #Groceryretail #Grocerytrends #RetailSuccess  

Who knew a #beer from #Mexico could steal the crown from Bud Light? 👀 Well, Modelo Especial did just that—and it’s a story worth raising a glass to. The journey started in 2012 when Anheuser-Busch InBev (AB InBev), maker of Bud Light, wanted to merge with Grupo Modelo, the creator of Modelo Especial and Corona. At the time, AB InBev and MillerCoors dominated 65% of the U.S. beer market and often raised prices together. Modelo, on the other hand, kept its #prices steady and started winning over beer lovers. To keep #competition alive, the U.S. Department of Justice (#DOJ ) stepped in. It forced AB InBev to sell the U.S. rights to Modelo to Constellation Brands, a company known for wine and spirits. This decision gave Modelo the freedom to grow, and Constellation wasted no time in making it happen. Constellation revamped Modelo’s image, targeting not just its loyal #Hispanic audience but a broader market. With bilingual #ads and #campaigns like “The Mark of a Fighter,” Modelo’s popularity increased. By 2023, the brand had expanded its appeal, with only 45% of its customers being Hispanic compared to 70% in 2019. In stores, Modelo got prime placement. It was stocked at eye level, in refrigerators for easy grabs, and positioned next to Corona to catch shoppers’ attention. These smart retail moves helped penetrate sales. Then came a surprise twist in 2023: a Bud Light marketing controversy sparked boycotts, causing its sales to decrease. This gave Modelo the opening it needed to overtake its rival earlier than expected. Today, Modelo’s rise to the top is a mix of smart #strategy, growing appeal, and a bit of good timing. From clever marketing to perfect shelf spots, Modelo has earned its place as America’s favorite beer. Cheers to that! Grupo Modelo S.A. de C.V. Anheuser-Busch AB InBev