Better Collective’s Post

🚨New Audiences Alert🚨 Sports Innovation Lab has partnered with Proximic by Comscore to launch cutting-edge addressable audiences built upon both transaction AND viewership data. With these new programmatic audiences, advertisers can target high-demand sports, media, & entertainment consumer groups more efficiently than ever before. These audiences encompass some of the most highly sought-after consumers such as Gen Z, Youth Sports Parents, Women’s Sports Fans, Collegiate Sports Fans, OTT Subscribers, & more! Brand marketers need to jump on this opportunity to increase targeting precision and ultimately boost return on ad spend (ROAS)! Curious about this enhanced partnership with Comscore, Inc.?⬇️ 📈Join us for our 15-minute webinar breakdown on August 8th at 1pm EST by signing up here: https://hubs.la/Q02JByXx0 🌟Read the press release here: https://hubs.la/Q02JBhWY0 🌟See the full list of audiences here: https://lnkd.in/gXBNBC_f

⭐ #clientsuccess: @One.co.il has grown their sports fan base x4 🇮🇱 Sending live score notifications faster than competitors allows them to attract 60K #DAU Notify your audience faster with a combo of High-Speed Delivery and careful Segmentation Discover benefits for sports media: https://bit.ly/4c0DTmm

As the numbers of digital live sports viewers increases, reaching 30.8% of the US this year per our forecast, advertisers have more opportunities to target this audience. But they also face a complicated landscape, where ad buys are fragmented across platforms and new events create opportunities and risks. https://lnkd.in/dUGg6Zer

Great article this morning from John WallStreet completely summarizing sport & entertainment organizations missing key fan touchpoints. While they know a lot about their fans in the venue, such as ticket purchase history, email & social interactions, and direct merchandise, this article helps articulate where there are key missing pieces: "- 40% of in-stadium purchase data is never collected because fans are buying products from third-party vendors - Only 15% of teams are linking social media engagement to ticket-buying behavior - Less than 25% of organizations maintain real-time visibility into their fans’ cross-channel activity" Filling in these gaps is EXACTLY what we do at Sports Innovation Lab. We've created the Sports Data Cloud to give the full 360 degree view of sports fans, helping uncover where these fans buy their groceries, pump their gas, their preferred streaming platforms, and also who else they are fans of. All of this is based on known spend history. Some samples to help here: - 59% of football fans have spent with a major concessionaire. This sounds like it should be higher but think about going to a game yourself and someone makes a run for the group. We see the purchaser making both a football AND concession-related transaction - 39% of baseball fans THAT GO TO GAMES OR BUY MERCH have subscribed to sport-specific streaming platforms (other than MLB TV) Our 2025 Media Guide covers a lot of these topics to help showcase what we can do to understand more about your consumer. https://lnkd.in/eRsvf2iD https://lnkd.in/ew2bmkvu National Football League (NFL) Major League Baseball (MLB) National Basketball Association (NBA) National Hockey League (NHL) Major League Soccer National Women's Soccer League (NWSL) WNBA (Women's National Basketball Association) #sportsbiz #consumerdata

As this summer’s games in Paris approach, the world's attention is turning to sports with one billion viewers expected to tune in*. In our latest blog post, "Advertising in sports: Reach the right audience with these segments," we cover Experian syndicated audiences you can activate to connect with sports audiences worldwide. #SportsMarketing #ParisGames #AdvertisingTips

The third-party cookie is now set to be phased out in 2025, giving brands more time to implement a cookieless strategy - but what does the future of sports advertising look like, and how can brands target fans in a personalised, contextual way? In episode #10 of 𝗧𝗵𝗲 𝗙𝗮𝗻 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, Megan Cain is joined by Manny Puentes to discuss what the biggest transformational shift in advertising for over 20 years will mean for the world of sport. You’ll learn:   🍪 How the cookie phaseout will 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 impact fan engagement   🧍 The secrets to personalised cookieless sports advertising  🔄 Transitioning from last touch to session-based attribution 🎯 The importance of fan data in targeting sports fans 📈 Why fan identity graphs can replace cookie tracking   🎧 Listen now: https://bit.ly/4bjc6N4 #digitalmarketing #sportsadvertising #fanengagement

🚨 Just released! Sports Innovation Lab’s 2025 Winning Audiences Media Planning Guide is here (https://lnkd.in/gSKv2U4E)! 🎉 This isn’t just another playbook—it’s your data-driven roadmap to reach and convert the most valuable sports and entertainment consumers in 2025. 📈 From all the major sporting events and categories, we’ve broken it all down with actionable insights, audience recommendations, and even a complete 2025 major events calendar to simplify your planning. Some highlights: 🏈 Super Bowl LVIX: Find out how OTT and Sports Betting markets surge during the big game, plus how to connect with the ultimate up and coming fanbase: Swiftie NFL Fans! ✨ 🏀 March Madness: Unlock strategies to connect with the unique, passionate fan communities that rally around one of the most exciting tournaments of the year. 📺 Streaming & OTT: Discover how sports fandom drives subscriptions and boost conversions with customized audiences. 💰 Sports Betting: Target the most valuable bettors and explore niche audiences like International Sports Fans and Collectibles Enthusiasts. 🏋️♂️ Fitness: Dive into advanced segmentation with personas like Luxury Lifters and Wellness Warriors to make every campaign count. After all, New Year's resolutions are coming... 🌟 Women’s Sports: Tap into this booming market with insights on audience growth, key events, and strategies to authentically connect with fans who are reshaping the sports landscape. Whether it’s Youth Sports, preparing for the World Cup, or tapping into behavioral trends, we’ve got you covered. Pro Tip: Your media team will thank you for this. Download the guide here: https://hubs.la/Q02Z28g60, or send me a note and I'll send you a copy. Get in the game—we’ve already done half the work for you. 😉 🏆

Experian's sports audience guide is here to help you score big with your target audience during this summer's games in Paris and beyond! #SportsMarketing #DataDrivenInsights #Experian #AudienceEngagement #AudienceTargeting

⁉ Nearly eight out of 10 of the world's leading brands do not have an effective audience data strategy. They're missing out on the chance to build meaningful, two-way relationships with sports fans. 👀 Our exclusive survey of brands like 𝗡𝗶𝗸𝗲, 𝗠𝗰𝗗𝗼𝗻𝗮𝗹𝗱'𝘀 and 𝗩𝗶𝘀𝗮 revealed that whilst building owned sports audiences is a priority, many brands don't know where to start. 💡 From owned channels to contextual advertising, our 𝗦𝗽𝗼𝗿𝘁𝘀 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗥𝗲𝗽𝗼𝗿𝘁 𝟮𝟬𝟮𝟰 also reveals the winning solutions that can help brands develop organic sports audiences, built on first-party data. Read the full report now: https://bit.ly/4bzPwjn 👈 #sportsfans #advertising

TapTap the location intelligence - powered DSP identifies the perfect areas to reach your target audience, drives footfall to stores and helps you measure OOH campaigns by extending that audience to mobile and reporting on footfall attribution.