BetterBriefs’ Post

Effectiveness Week Special (4/5): Stop Looking at Effectiveness Retrospectively Too many marketing briefs fail to define how success will be measured. The result? Agencies are left shooting in the dark, creating ideas without a clear sense of what’s truly required. The IPA (Institute of Practitioners in Advertising) just launched a new study into agency effectiveness levels.  It highlights a crucial finding: the quality of briefs and the briefing process are foundational to driving a culture of effectiveness. The report outlines the significant commercial benefits of embedding an effectiveness roadmap into agency work, with their recommended Six-Step Effectiveness process starting where it all matters...with a clear, actionable brief. #briefbetter #ipa #betterbriefs

So it turns out that 80% of marketers think they're good at writing briefs to agencies, while only 10% of agencies would agree... that's quite the gap. Thanks to the good folks at BetterBriefs, take a look at their report and see how you can make your brief better in delivering an ROI. I've found this really useful! Visit https://lnkd.in/eRPybFu6 #marketing #roi #creativebriefs #agencyrelations

Ever wondered how the top agencies ace their marketing game? 🌟 Dive into our latest blog post featuring a must-read Q&A with SUSO Digital, Chime Agency’s star performer of 2024! With an impressive score of 45 out of 47, SUSO stands a staggering 53% above the average in our Chime Agency Marketing Benchmark Research. Whether you're looking for inspiration or tangible tips to refine your marketing efforts, this conversation is packed with golden nuggets ready to be uncovered. Don't miss out on learning from the best in the business. Check out the blog now: https://lnkd.in/esDgntuG 💡 Feel free to reach out to us for insights on creating your agency's hero moment. As a special treat, we're offering a discount for any strategy sessions booked this spring! Let's make your agency the next benchmark of success! https://lnkd.in/e8vmh_zc #agencymarketing #marketingexcellence #learnfromthebest #highscore #agencygrowth

Are you looking to enhance your digital presence and attract more leads to your business? It's crucial to assess key areas such as Website Performance, Content Strategy, Digital Marketing efforts, and Technology Utilisation. By evaluating these aspects, you can pinpoint areas for improvement and drive better results for your business. If you're ready to take your digital presence to the next level, check out our Digital Presence Scorecard quiz to receive a comprehensive evaluation of your current strategies and opportunities for growth. Click here to get started: https://lnkd.in/etU_dkxP #DigitalPresence #LeadGeneration #BusinessGrowth #DigitalStrategy

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👀 COMING SOON: The IPA (Institute of Practitioners in Advertising)'s 2024 Marketing Effectiveness Culture Report, written by Nick Milne 👀 We're excited to share the findings from the 2024 Marketing Effectiveness Culture survey, it's a good one! Look out for the link to have a read next week! #MarketingEffectivenessCulture #EffectivenessReport #ComingSoon

Make the most of your data to craft informed marketing and engagement strategies.   In today's video, Dovetail Pulse Lead Consultant Lorenzo Zanni addresses:   ✅ How Dovetail Pulse provides tailored insights to enhance organisations' strategic engagement and content strategies; ✅ How it enables organisations to stay ahead of the curve; ✅ Some of the key services of Dovetail Pulse and why they are part of the offering.   ➡ Learn more about Dovetail Pulse here: https://lnkd.in/eb38QSu5

Attention Digital Agency Pros! Want to win more high-value clients? We've just released a comprehensive guide on "The Art of the Perfect Pitch: Winning Strategies for Advertising Agencies." Discover: ✅ The fundamentals of a successful pitch ✅ How to structure your pitch for maximum impact ✅ Techniques for tailoring your pitch to different industries ✅ Tips for leveraging data in your presentations But that's just the tip of the iceberg! Our full guide covers everything from delivery techniques to follow-up strategies and common pitching mistakes to avoid. Ready to transform your pitching process and close more deals? Click on the link below to access the full guide and take your agency's success to the next level! https://lnkd.in/ec_J49zg #DigitalAgency #PitchPerfection #BusinessGrowth #MarketingStrategy

90% of AAR's client/agency assessments reveal poor briefing habits, causing a staggering 26% budget waste in UK marketing. Despite this, marketers often lack formal training in creating briefs, and they can be seen as a box to tick rather than a key strategic opportunity. If you are interested in raising briefing standards & avoiding costly rework in your campaigns, drop Vicky Gillan a message or click the link below. https://lnkd.in/ead_TJJg #BetterBriefing #MarketingTraining #Upskilling

Our specialised service packages are tailored to enhance performance marketing for brands of all sizes and industries. But don't just take our word for it – our clients' experiences speak volumes! #PerformanceMarketing #ClientTestimonials #DigitalSuccess #BrandGrowth #IndustryLeaders #CommissionFactory