Allow us to introduce ourselves. We’re BetterBriefs, an advisory and training business dedicated to helping marketers brief better and realise more impactful ideas. Founded by former agency strategists Pieter-Paul von Weiler and Matt Davies, they bring global experience from major agencies, with 20+ Effie recognitions, including 2 Grand Effies, and 1 IPA Effectiveness award. After experiencing thousands of poor briefs firsthand, Pieter-Paul and Matt conducted the first global and only study on the state of marketing briefs. The findings uncovered that 33% of marketing budgets are wasted due to misdirected work and unclear briefs. To combat this, we’ve developed a range of free resources, tools, and the BetterBriefs Academy to train marketers. Our mission is to turn confusing briefs into clarity and wasted budgets into commercially effective campaigns. BetterBriefs - it’s all in the name. #betterbriefs #briefbetter #marketingbriefs
BetterBriefs’ Post
More Relevant Posts
-
Ever wondered how the top agencies ace their marketing game? 🌟 Dive into our latest blog post featuring a must-read Q&A with SUSO Digital, Chime Agency’s star performer of 2024! With an impressive score of 45 out of 47, SUSO stands a staggering 53% above the average in our Chime Agency Marketing Benchmark Research. Whether you're looking for inspiration or tangible tips to refine your marketing efforts, this conversation is packed with golden nuggets ready to be uncovered. Don't miss out on learning from the best in the business. Check out the blog now: https://lnkd.in/esDgntuG 💡 Feel free to reach out to us for insights on creating your agency's hero moment. As a special treat, we're offering a discount for any strategy sessions booked this spring! Let's make your agency the next benchmark of success! https://lnkd.in/e8vmh_zc #agencymarketing #marketingexcellence #learnfromthebest #highscore #agencygrowth
To view or add a comment, sign in
-
Working with over 6,500 marketing agencies, AgencyAnalytics has gained valuable insights from thousands of agency founders. Despite unique journeys, many agencies share common challenges and successes. We asked 19 clients to share their lessons from scaling their agencies. From overcoming financial instability to streamlining workflows, these stories reveal how to transform challenges into growth opportunities. Imagine a team that exceeds expectations and client relationships that become lasting partnerships. In a recent article, we highlight these insights, breaking them down into 7 common elements of agency success. Dive in to learn more. #AgencyGrowth #MarketingInsights #BusinessStrategy https://lnkd.in/dBekqv4D .
To view or add a comment, sign in
-
2024 continues to bring transformative changes to the marketing and advertising industry, presenting both opportunities and challenges. Agencies must navigate digital transformation, client management, project complexities, and more. These industry-specific challenges and offers strategies for agencies to thrive. Dive in to learn how to stay ahead in this dynamic landscape. #DigitalTransformation #Marketing2024 #Advertising
To view or add a comment, sign in
-
Are you looking to enhance your digital presence and attract more leads to your business? It's crucial to assess key areas such as Website Performance, Content Strategy, Digital Marketing efforts, and Technology Utilisation. By evaluating these aspects, you can pinpoint areas for improvement and drive better results for your business. If you're ready to take your digital presence to the next level, check out our Digital Presence Scorecard quiz to receive a comprehensive evaluation of your current strategies and opportunities for growth. Click here to get started: https://lnkd.in/etU_dkxP #DigitalPresence #LeadGeneration #BusinessGrowth #DigitalStrategy
Digital Presence Scorecard - Improvio
improvio-kf8wvyiu.scoreapp.com
To view or add a comment, sign in
-
Great to be featured as part of industry leaders views on the latest Bellwether Report. Yes, the budget is almost upon us leading to some business uncertainty but it's not all doom and gloom. Consumer confidence is starting to slowly come back across many industries and brands are still investing albeit with decisions slowed down pending the Autumn budget. Customers still have heightened expectations of what they expect from a digital experience so the savvy brands will be continuing on their journey to deliver customer excellence. #autumnbudget #consumers #digitalexcellence
In the wake of the Q3 2024 IPA Bellwether Report, LBB’s Tará McKerr speaks to industry leaders to find out how economic uncertainty and the forthcoming autumn budget are influencing their marketing decisions. Read here: https://hubs.la/Q02TX-MV0 This piece features insights and analysis from Modern Citizen's Rebecca Crook; McCann Worldgroup Central’s Chris Falconer; RAPP UK's Gabby Ludzker; McCann Worldgroup, UK & Europe’s Christian Johansen; Mobsta Ltd - Certified B Corp®'s Matt Longley; Seen Presents' Natasha Broady; Imagination's Patrick Reid; Joint's Richard Exon; VCCP Group’s Michael Sugden; CIM | The Chartered Institute of Marketing's Mark Scott; The Business Side's Dan Walsh; Collaborate's Chris Ambidge; Armadillo's Jo Penn; Weber Shandwick's Michael Frohlich; ⚡️ Brave Spark Creative Studio's Rob Drake and Unbound’s Charlie Griffith. IPA (Institute of Practitioners in Advertising)
To view or add a comment, sign in
-
👀 COMING SOON: The IPA (Institute of Practitioners in Advertising)'s 2024 Marketing Effectiveness Culture Report, written by Nick Milne 👀 We're excited to share the findings from the 2024 Marketing Effectiveness Culture survey, it's a good one! Look out for the link to have a read next week! #MarketingEffectivenessCulture #EffectivenessReport #ComingSoon
To view or add a comment, sign in
-
👀 COMING SOON: The IPA (Institute of Practitioners in Advertising)'s 2024 Marketing Effectiveness Culture Report, written by Nick Milne 👀 We're excited to share the findings from the 2024 Marketing Effectiveness Culture survey, it's a good one! Look out for the link to have a read next week! #MarketingEffectivenessCulture #EffectivenessReport #ComingSoon
To view or add a comment, sign in
-
The discovery of 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 by 𝗣𝗲𝘁𝗲𝗿 𝗙𝗶𝗲𝗹𝗱 & James Hurman surprisingly isn't that well known in the Nordics. Background 👉In 2020 Cannes Lions and WARC released a white paper called “𝗧𝗵𝗲 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀 𝗖𝗼𝗱𝗲” 🔎It is based on the analysis of nearly 5,000 case studies. The architects of the in-depth research were James Hurman, founding partner at innovation consultancy Previously Unavailable plus tutor at Master of Advertising Effectiveness, and marketing consultant Peter Field. 📍It was officially unveiled during the Lions Live online conference The Effectiveness Code introduced 𝘁𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀 𝗟𝗮𝗱𝗱𝗲𝗿, a schematic that establishes the levels of impact that creative marketing produces. In developing it, Hurman and Field studied 4,863 effectiveness award entrants and winners submitted in the period from 2011 and 2019. Hurman and Field made a further discovery in their analysis: namely, that marketing effectiveness is heavily influenced by what they described as Creative Commitment. 🔱Three drivers of “Creative Commitment”: spend, campaign duration, media channels. I suggest you read up on Creative Commitment and the Effectiveness Code. Links to articles in the comments section below. There you'll also find a link to download the tool kit. Saturday advertising delight. Plain and simple. #creativeeffectivness #marketing #masterofadvertisingeffectiveness #advertising
To view or add a comment, sign in
-
🏆 Winning campaigns? Check. 💰 Optimized spend? Done. 🔥 Watch your agency grow faster than ever! 🚀 Thrilled clients and bigger results, guaranteed. 💼 Consistency meets creativity in every campaign. #AgencyGrowth #WinningAds #MarketingSuccess 💪 #ClientSatisfaction #AdStrategyPro
To view or add a comment, sign in
-
There were loads of takeaways from #CopyCon24 but here's one particularly stood out for me: A third of marketing budgets are wasted due to bad briefs (thank you, Alan Black!) The alarming figure comes from research by Better Briefs, and their best practice guide to marketing briefs is well worth a read. I particularly like the focus on collaboration - marketers should involve their agency as the brief evolves, and agencies should ask questions until they're 100% clear on what's required. In my experience, it's always better (not to mention quicker and less painful!) to ask questions first than make assumptions later. Can you relate?! https://lnkd.in/eyMTuK7R
BetterBriefs - Addressing the commercial impact of poor marketing briefs
betterbriefs.com
To view or add a comment, sign in
3,925 followers
Animator, Video Producer, Designer and Musician
5moCongrats on the launch!