BetterBriefs reposted this
In these times of reduced budgets and audience fragmentation, it's crucial to get your audience right. Our world-first survey into marketing briefs revealed a lack of clarity when it comes to how the target audience is defined. This ambiguity leads to missed opportunities and ineffective campaigns. When you know exactly who you're speaking to, you can tailor your campaigns for maximum impact. Don’t let vague targeting waste your marketing efforts. Invest time in refining your briefs to ensure the target audience is clear. The success of your campaign depends on it. #betterbriefs #briefbetter #marketingbriefs
