There’s one key element of a brief that both agencies and marketers agree on… Clarity of objectives. What does success look like at the end of the comms activity? Clear, specific objectives are the backbone of any successful brief and campaign. They focus your efforts and ensure everyone is aligned on the end goal. Watch Pieter-Paul von Weiler walk you through the three most important objectives that should be in every one of your briefs. #briefbetter #marketingbriefs #betterbriefs
BetterBriefs’ Post
More Relevant Posts
-
Founder Turas Consulting & Coaching I Marketing & Comms Career & Leadership Coach I Breakthrough Life Coach I Business Mentor I Speaker I Workshop Design & Facilitation
STOP THE FRUSTRATION: CRAFT YOUR KILLER STRATEGY WITH YOUR COMPLIMENTARY BLUEPRINT Tired of feeling frustrated and overwhelmed with landing your Marketing & Comms strategy? Learn how to craft a killer strategy in 5 easy steps. Get your free Blueprint now… https://lnkd.in/gSrTfidg #StressFreeStrategy
-
-
Who says you need deep pockets to make a splash? Get ready to turn heads with budget-friendly brilliance! Visit our website for more information: https://lnkd.in/dvAS-Zpf #TheBrandConsultants #TBC #ContentMarketing #DigitalMarketingStrategy #AgencyLife #ConsultancyServices #MarketingInspiration #ContentCreation #DigitalMarketingConsultant #AgencyGrowth #ContentMarketingTips #DigitalContent #SocialMediaMarketing #ContentCreation #MarketingStrategy #CreativeContent #BrandStorytelling #KeyDifferences #TraditionalMarketing #AudienceEngagement #Reach #Communication #TargetAudience
-
-
Craft a voice that captures hearts and minds—your brand is too special to blend in! Visit our website for more information: https://lnkd.in/dvAS-Zpf #TheBrandConsultants #TBC #ContentMarketing #DigitalMarketingStrategy #AgencyLife #ConsultancyServices #MarketingInspiration #ContentCreation #DigitalMarketingConsultant #AgencyGrowth #ContentMarketingTips #DigitalContent #SocialMediaMarketing #ContentCreation #MarketingStrategy #CreativeContent #BrandStorytelling #KeyDifferences #TraditionalMarketing #AudienceEngagement #Reach #Communication #TargetAudience
-
-
90% of strategists working in agencies at the moment don’t know how to do Comms Strategy properly. It becomes a real edge if you can deliver it to your clients. 👉 I've got an upcoming free crash course where I'll share the 4 key outputs of Comms Strategy. Sign up here: https://lnkd.in/gmZ_4ugb
-
-
90% of strategists working in agencies at the moment don’t know how to do Comms Strategy properly. It becomes a real edge if you can deliver it to your clients. 👉 I've got an upcoming free crash course where I'll share the 4 key outputs of Comms Strategy. Sign up here: https://lnkd.in/gKAPip9Q
-
-
Say goodbye to boring strategy meetings that drag on forever! Let’s make your brand comms interesting, and fast. #TheTalkCompany #creativestrategy #brandstrategy #integratedmarketing #marketingagency #digitalmarketing #MarketingExperts #CreativeAgency #MarketingSolutions #MarketingInnovation
-
-
Ads that don’t sell are worthless. Take a page from David Ogilvy: focus on clear, results-driven messages that make an impact. 🏆 #SalesStrategy #SMEGrowth #BusinessLeadership #PaulClaessenConsulting #getyourwin
-
These are some of the biggest pitfalls that can weaken your brand’s impact. Comms experts, what other mistakes would you add to this list? Let us know in the comments! 👇 #brandcommunication #marketingtips #brandstrategy #digitalmarketing #businessgrowth
-
We are in Week 7 of our Creative Marketing Smarts Mini Series focused on the issues facing creative agencies today and how they need to evolve to stay relevant. This episode was a long anticipated one for me because we got to talk with Maeve Hagen, managing partner of Taylor, one of the best marketing communication agencies there is. We spent a lot of time together creating business building (and award winning) campaigns. But this conversation took us behind the curtain. We talked: ✅ The need for "integrated professionals" that know the breadth of the way people consume media. ✅ How Comms professionals are essential as part of an inter-agency team because of their willingness to embrace the future. Consider: many rising execs grew up in a digitally native environment. Which gives PR agencies a lot of street cred. ✅ How successful agencies entrench themselves with their clients through relationships and then in their business by thinking about the solution to the problem first, then the execution. ✅ How to build culture outside of your 4 walls. A big one: don't assume you know how people want to work. Ask them. Catch it all here: https://lnkd.in/gRGB5yvs ForthRight People #marketingsmarts #creativeagencies #PRagencies #communications #brandstrategy
-
-
It's a brand new week. Whatever you do, be different. If you’re different, you will stand out. Happy New Week! #Mondaymotivation #feuilleblancheltd #marketing #marketingtips #communications #socialmediamarketing #tvads #radioads #outdoorads
-
SR. MARKETING SPECIALIST
1mo1 brief = 1 job to be done Clear objectives align everybody involved in the creative process and streamlines the WOW