Better Numbers’ Post

New Episode: The Mindless Marketer Series, Creative, Yachts and Apple Spritzers. Listen: https://lnkd.in/efFVUQjK Watch: https://lnkd.in/epsg8xym The Mindless Marketer Series is back. Chatting with Marc Binkley & Vassilis K. Douros of The Sleeping Barber Podcast, and drawing inspiration from Tom Fishburne's Marketoonist cartoons we talk about the Cannes Lions International Festival of Creativity. We also introduce a new segment "This or That" where we tackle some of the hot topics of the day. If you enjoy (or not) please let us know in the comments. If you would like us to take on topics the next time we meet, leave a comment. 01:19 - Convince Your C-Suite: The Real Impact of Creativity 07:30 - The Evolution and Challenges of the CMO Role 11:47 - The Creative Brief 11:50 - Data-Driven Marketing: A Double-Edged Sword 17:50 - NEW SEGMENT - This or That! 18:45 - Campaign Pre-testing 26:13 - Does Creative Inform Media, or Media Inform Creative 33:03 - Differentiation vs. Distinctiveness #Marketing #marketingpodcast

Was just recording a podcast with Matt Calnan, CPA, CMA and he asked me what does a day in my life look like and the first thing I could think to say was "context switching". Today was a full mix: Review weekly cash flow statement. Update new lawyer on previous financing rounds. Work on a deck with advisors. Review a creative brief and film videos of self for IG and marketing. Meet with performance marketing team to review budget allocation for ads. Join new product fitting and review and comment on new styles for fall. Answer the pile of emails that have come in. Record podcast. Next is meeting with our benefits company representative to review changes to the plan. Lots of spreadsheets. Lots of meetings. Lots of decisions. Sometimes I feel like I am making so many decisions the big ones can get mixed in the minutia. That is when I know I need to slow down.

Operations are the unsung heroes in the agency space. Though not talked about as often as sales and marketing, having robust operations through efficient procedures and documentation keeps an agency running smoothly and profitably. But what are the right tools and techniques for your agency? Melissa Morris is here today to help you identify what will work best for you, tell us why SOPs are overrated, and more! This week, episode 210 of The Digital Agency Growth Podcast is about streamlining your agency’s operations, the right toolset, and why SOPs are overrated! https://lnkd.in/dh4Msw6X

Social media can’t be the first thing to go anymore... It’s time to rethink how we’re budgeting for key marketing functions. Had a financial advisor on the Namra podcast today talking about exactly this. Looking forward to sharing that episode with everyone in a few weeks. Need marketing advice? Get a FREE 1 Hour Marketing Consultation by calling in as a guest to “Marketing with Russ: The Show” 📈🥳 Every other Friday, 9-11am. Book Your Call: https://lnkd.in/e65V6ZEx #MarketingwithRuss #NamraConsulting

“Don’t be terrified by competition!” - Our goal is simple: to guide you along the path that leads to the ultimate resolution: turning a prospect into a satisfied customer. Ready to acquire the skills and insights that make it happen? Tune in to embark on a captivating exploration of marketing mastery! Find out more about 7 figure, personal best advertising and marketing at ⁠goldenringmarketing.com⁠. Want to see us in action? Catch the video version of this podcast over on: ⁠https://lnkd.in/g6ujmnVp⁠. ---- #smallbusiness #womenempowerment #womeninbusiness #businessowner

Navigating the maze of marketing budgets? It’s not just the financial budgets you should look at…any marketing activities you do will also require an investment in your own time (even if you’re hiring help!). This week on the podcast, I’m sharing what to consider so you can get the biggest bang for your buck. From aligning your spending with your business goals to uncovering marketing essentials that won’t cost a fortune, I've got you covered. Plus, I’m sharing my own insights on flexibility in budgeting to take advantage of last-minute opportunities. It's time to make every penny (and hour!) count. Tune in and learn how you can create more results by using your time and investment right! https://lnkd.in/gVNtGq8Y

Do we actually give clients Financial Plans? 🤔 In our latest episode of the Podcast, the gang chat with Dan Graham about the power of sending clients tangible financial plans rather than just suitability reports 💥 Watch now 👉 shorturl.at/NnF5g #financialplanning #financialadvice #nextgen #community #finance #financialplan #podcast #design #marketing

It's a road that many agency owners walk. From execution to strategy. Some do it for ego. Some because they think the fees are better. Some because they think it's a way to more work. But some do it for the right reasons! Duane Brown is my latest guest on the Strategy Sessions podcast and talked a lot about how he's moving his agency, Take Some Risks, from execution to strategy. As a performance marketing agency that relies heavily on Google and Meta ads, this move is partly about future proofing the agency, partly about getting to the root of his clients' problems and partly because he can provide great solutions. Have a listen: https://lnkd.in/e2J6pTcm

"Efficiency is not a strategy," says Melissa Rosenthal, CMO at Insight Timer. So how do you rally people around your product? On the latest episode of the Best Story Wins podcast, we're chatting with Melissa about the true meaning of disruption, her "misfit" approach to growing and innovating brands, how to scale, and more. Tune in to hear Melissa deep dive on... • The significance of cultivating a movement larger than your product • The shift toward prioritizing retention over brand awareness • The pitfalls of adhering to the growth-at-all-costs playbook For more tips and insights, listen to our full chat >>> https://lnkd.in/g-HkphAk _________________ 👋 Hi! We're Column Five, a content marketing agency here to help your brand get brag-worthy results. Let’s start a conversation and grow together >>> https://bit.ly/3HN1l8z.

We always provide personalized guidance and recommendations to bring you peace of mind and clarity around your budget and options. Understanding how these decisions are made empowers you to confidently steer future choices, ultimately leading to more impactful bigger marketing decisions. The ads give you so much more than just "leads and sales". Listen today and don’t forget to subscribe! A Golden Ring Marketing production. Find out more about 7 figure, personal best advertising and marketing at ⁠goldenringmarketing.com⁠. Want to see us in action? Catch the video version of this podcast over on: ⁠https://lnkd.in/g6ujmnVp⁠. —— #creativebusinessowners #businesspassion #intentionalbusiness #consciousbusiness   #heartcenteredbusiness #businesswithheart #intuitivebusiness   #businesswithsoul #coursecreators #onlinecourses #introvertsinbusiness #introvertbusiness #introvertbusinessowners #hspinbusiness #highlysensitiveperson #funnelhacker #funnelstrategy #SM4NP