Are the online reviews you are seeing really written by customers or are they designed to mislead you? Most of us check reviews before making online purchases. For many consumers, reviews are a key factor in deciding what to buy. But the truth is that fake reviews are alarmingly common. Many of them come from “fake review brokers,” who charge businesses to generate fabricated feedback. These brokers even recruit individuals to write reviews about products they’ve never used—sometimes based on just a photo or description! 🔎What’s the solution? The upcoming EU Digital Fairness Act 💻 is a critical step forward. It aims to tackle unethical digital practices, including fake reviews and misleading influencer endorsements. Stricter regulations like this are essential to protect consumers. Read our latest blog on how to spot fake online reviews: https://lnkd.in/eNJcjXuZ
Black Friday is almost here, bringing a rush in online shopping! Do you take in account the star ratings and comments of products when you are shopping? 🤔
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