Beyond Retail’s Post

Another great win for the Dobbies team here at Go Inspire. Get in touch to discuss how we can help you with your customer loyalty and more. #customerloyalty #datadriven #datainsights

In any customer-centric industry—whether it's tourism, hospitality, retail, or FMCG—truly understanding what your customers want is the key to success. 🔑 Tools like our #SentimentScore and #PopularityIndex can be a game-changer. They don't just let you understand your customers inside out; they help you predict their needs and fine-tune your offerings with pinpoint accuracy. Discover more here: https://bit.ly/3XOxq7A 🗣 Hannah Babineau #sentimentdata #popularitydata #datadrivendecisions

✨ Wishing you a season filled with joy, success, and moments of inspiration. From all of us at The Strategy Boutique, Merry Christmas! Hope this festive season brings you one step closer to your dreams and opens doors to new and exciting possibilities for growth and success. 🎄🌟 #merrychristmas #consultingexcellence #tsb #thestrategyboutique #explorepage

We thought we'd share some nice news as we're heading into the festive period (even if some of our colleagues have had their trees up for weeks!). Winning new clients takes time and effort but feedback like this certainly makes it all worth it! The best part? You could be next! Why not get in touch to see how we could help you grow your brand whatever stage of the journey you're at and find out more. #agency #SME #smallbusiness #NPD #FMCG #qualitativeresearch #quantitativeresearch #brandtracking #growth #businessgrowth #brandgrowth #newclient #clientwin

If you haven’t heard, the Tulip Clienteling Benchmark Report is live! This year, we assessed the clienteling practices of retailers with physical locations in more than 39 countries, ranging in size from boutique chains to multinational brands. As you can imagine, there’s a lot to unpack. But don’t worry. We broke down the top 4 takeaways in our latest blog post: 1️⃣ The usage of clienteling communications is increasing 2️⃣ Clienteling communications convert 2x the rate of corporate communications 3️⃣ An increase in clienteling communications correlates with an increase in influenced sales 4️⃣ Influenced sales are 136% as valuable as an average sale To learn more, check out the post: https://loom.ly/djWHlVc To read the full report, go to the comments to download your free copy. #retailleadership #retailinsights #industryanalysis

A story that caught my eye this week was Greggs opening a champagne bar at Fenwick Newcastle! 🥂🍾 These two North-East icons are collaborating once again with a pop-up bar where you can 𝗽𝗮𝗶𝗿 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲 𝗚𝗿𝗲𝗴𝗴𝘀 𝗯𝗮𝗸𝗲𝘀 𝘄𝗶𝘁𝗵 £𝟳𝟱-𝗮-𝗴𝗹𝗮𝘀𝘀 𝗰𝗵𝗮𝗺𝗽𝗮𝗴𝗻𝗲 – now that’s something you don’t see every day! While 𝗚𝗿𝗲𝗴𝗴𝘀 𝘁𝘆𝗽𝗶𝗰𝗮𝗹𝗹𝘆 𝗰𝗮𝘁𝗲𝗿𝘀 𝘁𝗼 𝗮 𝘆𝗼𝘂𝗻𝗴𝗲𝗿, 𝗹𝗲𝘀𝘀 𝗮𝗳𝗳𝗹𝘂𝗲𝗻𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲, this is another brilliant marketing move that shows how they continue to innovate and stay relevant. Intrigued by the idea of Greggs tapping into a more "champagne-loving" crowd, I had a look at Hospitality Data Insights (HDI)'s Site Universe data to explore which of their stores might resonate with these more affluent customers. The scatter plot pictured highlights 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗚𝗿𝗲𝗴𝗴𝘀 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 𝗮 𝗺𝗼𝗿𝗲 𝗮𝗳𝗳𝗹𝘂𝗲𝗻𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗯𝗮𝘀𝗲, potentially great fits for a tailored offering like this. 𝗚𝗿𝗲𝗴𝗴𝘀 𝗖𝗼𝘄𝗯𝗿𝗶𝗱𝗴𝗲 𝘀𝘁𝗮𝗻𝗱𝘀 𝗼𝘂𝘁 𝗮𝘀 𝗯𝗲𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗮𝗳𝗳𝗹𝘂𝗲𝗻𝘁, where 60% of their customers are from the High Income/AB’s socio-economic groups. Our data 𝘁𝗿𝗮𝗰𝗸𝘀 𝘁𝗵𝗲 𝗱𝗮𝘆-𝗯𝘆-𝗱𝗮𝘆 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿 𝗼𝗳 𝟭𝟬.𝟮 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗰𝗿𝗼𝘀𝘀 𝟭𝟴𝟬,𝟬𝟬𝟬 𝗨𝗞 𝗵𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗿𝗲𝘁𝗮𝗶𝗹 𝘃𝗲𝗻𝘂𝗲𝘀, providing a unique insight into who their customers really are. One of my favourite pieces of analysis is our WETS (Where Else They Spend) analysis, which tracks customer spending across 3,000 different retailers. This helps marketers understand how customers live their lives, where else they spend, and identify ideal brand partnerships. Whether you’re looking to craft the perfect marketing campaign or explore collaboration opportunities, the insights from HDI are a game-changer. Feel free to get in touch if you’d like to find out more about how we can help your business with actionable insights! #HospitalityData #SiteUniverse #Greggs #DataDrivenMarketing 

🚀 Unlock Your Retail Potential! 🚀 I’m excited to announce an upcoming 🆓 masterclass exploring a critical challenge that all CPG brands face: optimizing spend to maximize return on our relationships with retailers. Ever felt the sting of unexpected deductions or puzzling slotting fees? You’re not alone. That’s why I’m teaming up with my newest Vdriven Consulting team member, Wade Yenny, to tackle these issues head-on and share actionable strategies to maximize your ROI. 🎯 What We’ll Cover: 🏪 Understanding Retailer Expectations and Costs 🏪 Optimizing Promotions 🏪 ROI and Cash Flow Calculations 🏪 Real-world Case Studies This isn’t just another webinar; it's an exclusive session designed to empower you with the knowledge and tools needed to thrive in retail. I’ll be walking you through the complexities of retail partnerships, with Wade joining to answer all your pressing questions. 🗓 When: Thursday, June 20th, 2024 🕚 Time: 11:00 AM PDT | 2:00 PM EDT Don't miss this opportunity to boost your profitability and drive growth. Click the link in the comments to register now! Let’s take this journey together and #MaximizeYourROI! 💪

🌠When you wish upon a star~ Makes no difference who you are~ Perhaps a brand will hear you and make your wish come true? 😁 Here’s an interesting term mentioned in our weekly meeting: The North Star 🚢In business terms, the North Star is a guiding principle or metric that serves as a focal point for an organisation's goals and direction. Just as sailors use the North Star to navigate through the seas, businesses steer their strategies and decision-making processes according to this set goal. ✴️The North Star metric is typically a key performance indicator (KPI) that encapsulates the core value proposition of the business and aligns with its overarching mission and objectives. It provides clarity and alignment for all stakeholders, helping them understand what truly drives success for the company. For example, an e-commerce platform might focus on customer lifetime value (CLV) as its North Star, understanding that maximising the value of each customer relationship leads to profitability and scalability. 🚨Ultimately, the North Star in business serves as a beacon that guides strategic decision-making, inspires teams to work towards a common goal, and enables the organisation to stay on course amid challenges and changing market dynamics. #thenorthstar #decisionmaking #focus #brand #goals

🚀 Excited to Share My Coca-Cola Business Model Analysis Report! 🍹 Business Model Canvas: Value Propositions Customer Segments Channels Customer Relationships Revenue Streams Key Resources Key Activities Key Partners Cost Structure Competitive Advantages (VRIO Analysis): Brand Value Secret Formula Distribution Network Loyalty Programs Business Model Types: B2B and B2C Key Industry Trends: Health and Wellness Movement Sustainability Concerns Recommendations for Growth: Expand Health-Conscious Products Enhance Sustainability Efforts This analysis deepened my understanding of strategic business models and the importance of adaptability in a dynamic market. Looking forward to discussing these insights with fellow professionals! Feel free to connect and discuss these insights further! #BusinessModels #CocaCola #BusinessAnalysis #CompetitiveAdvantage #IndustryTrends #Sustainability #StrategicGrowth

“Appointments are exceptionally important to our bottom line.” Mike Elliott, Retail Operations Manager at Charlotte Tilbury Beauty, shares how Appointedd has transformed their operations with improved efficiency, visibility, and valuable insights. Discover how booking data and reporting have enhanced their sales process, performance tracking, and resource management. Watch the full clip! 🎥👇 Find out more about Appointedd’s built-in reporting suite below: https://lnkd.in/dR8hsiWr #RetailExcellence #OperationalEfficiency #DataInsights #CustomerExperience