Bhaanvi Garg’s Post

Did you know IKEA's store layout is designed like a maze? This strategy is intended to increase the likelihood of impulse purchases and improve the overall shopping experience. It’s a perfect example of how retail design influences consumer behavior. By guiding customers through a winding path, IKEA keeps them inside longer, ultimately boosting sales. This smart retail design shows how businesses can use psychology to their advantage. https://lnkd.in/gMkmAv_P #businessstrategy #retailmarketing #consumerbehavior #marketinginsights #ikea #impulsepurchases #retaildesign #businesstips #retailpsychology #marketinghacks #salesstrategy #customerexperience TYCOONSTORY

Curious how wig retailers can improve the shopping journey for consumers?  🌟Display racks, display equipment, and more are the key! In the wig retail industry, the shopping experience often determines whether a purchase is made. High-quality display equipment not only highlights the beauty and variety of products but also makes it easier for customers to find the perfect choice for themselves. Here are two practical strategies we use to help wig retailers enhance the shopping experience through display equipment: 1️⃣ Design and Functionality Combined in Display Racks Use display racks that align with your brand style, such as transparent stands or 360-degree rotating racks, allowing customers to clearly view the texture and details of the wigs with minimal effort, reducing obstacles during the shopping process. 2️⃣ Create an Immersive Shopping Environment Combine display equipment with a themed setup, such as pairing mannequin heads or using screens to showcase the product's wearing effect, helping consumers imagine how the wig will look when worn. 👉 Do you have any experience adjusting these elements in your store? Which methods have had the most noticeable impact on sales? Feel free to share your thoughts in the comments! #wigretailtips #customerjourney #displaydesign

The Power of Scent: Crafting Retail Experiences Through Fragrance Following our journey into how sound is shaping the modern retail landscape, let’s turn to another sense that’s making waves in the industry—scent. Just as sound can set the tone for an in-store experience, scent has the power to elevate it, creating lasting memories and emotional connections. Brands are turning to scent marketing to deepen customer engagement. For example, H&M connects seasonal scents with its collections, from fresh citrus in summer to warm, earthy tones in winter, enriching the shopping experience. Hyatt Hotels has introduced signature scents across its different brands, like the white tea fragrance at Park Hyatt, creating a unique, immersive atmosphere. And SEPHORA uses diffused scents in stores to enhance the allure of its beauty products, drawing customers further into the experience. Scent marketing is about more than just a pleasant ambiance; it’s an extension of brand identity. Advances in digital scent technology are even opening the door to online scent experiences, where customers may soon get a “whiff” of products from home. Tomorrow, we’ll complete our sensory journey by exploring how the combined power of scent, sound, and visual technology is shaping the future of hybrid retail. #ScentMarketing #RetailExperience #HybridRetail #FragranceBranding #CustomerEngagement #RetailInnovation #ScentTech #RetailTransformation #MultisensoryMarketing #RetailDesign

I welcome you to the 5th episode of the series: "What helps one stand out in the CX industry?" This time, I'll be talking about IKEA: ⟶The one who experienced 860 million visits in FY 2023. ⟶The one whose customer loyalty score stands at 76%. This is something most companies only dream of but IKEA stands out. Having affordable furniture is one reason but the main and second one is: Seamless CX. 1⃣The typical questions customers ask: ⟶Would that desk fit in? ⟶Would this chair's colour match with the wallpaper? ⟶How big would this foodstool look in our living room? Now, this would be answered by IKEA-developed mobile application: AR. RESULT: Customers can browse over 2200 items now, interact with them, and make informed decisions. ------------------------------------------------------- 2⃣IKEA combines tech with human interaction— like virtual reality tools. ⟶It obv. enhances the shopping experience & CX. ⟶Customers can order them online now. RESULT: Localised ads led to 31% increase in sales. -------------------------------------------------------- 3⃣This is my favourite one: The PAJAMA parties. ⟶These have been organized since 2011. ⟶Selected one received goody bags packed with sleep essentials etc. RESULT: Pajama parties have been a hit since 2011, giving attendees a fun and unique IKEA experience. IKEA proves that: create memorable experiences for customers = magic. P.S.: Which IKEA experience would you love to try? #IKEA #CustomerExperience #Innovation #Shopping

The Role of Music and Scent in Enhancing the Retail Experience When we talk about creating an immersive shopping experience, the impact of sensory elements like music and scent can’t be overlooked. These subtle yet powerful tools shape how customers feel and interact with a store’s environment, often influencing their purchase decisions. • Music sets the tone, guiding the emotional response of shoppers. Upbeat music can energize and encourage faster movement, while soft tunes create a relaxed atmosphere, encouraging customers to spend more time browsing. • Scent can evoke memories or emotions, enhancing the perceived value of products. Studies have shown that pleasant smells can increase the time customers spend in stores and boost overall sales. Brands that effectively integrate these sensory elements into their visual merchandising strategies can create a more engaging and memorable shopping experience. What music or scent would make you stay longer in a store? #VisualMerchandising #RetailExperience #CustomerJourney #BrandStrategy #ShopperEngagement

Every successful brand needs a roadmap guiding its journey. Without clear goals and a strategic vision, even the best ideas can veer off course. 🚗💨 Take two well-known retailers, for example—one navigated its way to global success, while the other hit a roadblock and never quite got back on track when it tried to reinvent itself. Founded in 1943, IKEA began as a mail-order business for small household goods before expanding into furniture. IKEA's clear goal was to make stylish, affordable furniture accessible to the masses. Their marketing strategy has been laser-focused on sustainability, simplicity, and creativity. The company pioneered the combination of flat-pack furniture and immersive showrooms, which became the cornerstone of IKEA’s brand strategy. This approach empowered customers to create beautiful spaces on their own while offering stylish products at affordable prices. IKEA’s strategy resonated with consumers globally, making it the world's largest furniture retailer. From their iconic catalog to their in-store experiences, everything aligns to support their brand goals and consistently connect with their audience. JCPenney, founded in 1902, had become a major player in American retail by the 1950s. The company’s success was built on a discount-oriented business model that catered to value-conscious middle-class shoppers through frequent sales, promotions, and coupons. The brand became synonymous with deals. However, in 2011, new leadership abruptly shifted JCPenney's strategy to an everyday low-price model, with upscale stores and offerings intended to attract new consumers. Instead of drawing new customers, the change just confused and alienated existing ones, resulting in a $4.3 billion revenue loss in the first year alone. Although JCPenney quickly reversed course, the damage was done, and the company has struggled to recover ever since. The difference? ✅ IKEA mapped out their destination with a clear goal and their consumer in mind. ❌ JCPenney left its core consumer out of the equation when mapping a new strategy and lost revenue and its way in the process. Don’t let your marketing dollars go to waste. Make sure your strategy aligns with your goals, your consumers, and the marketplace needs, so you end up where you want to be! #MarketingStrategy #BrandStrategy #SmartMarketing #BusinessGrowth

Day 2: The Psychology of Engagement Why Do Some Spaces Just Pull You In? Yesterday, I talked about Customer Engagement Zones—those spaces in stores that draw you in and make you want to stay. But today, I'm taking it a step further. We’re not just talking about what they are—we’re talking about why they work and how personalisation takes them to the next level. The secret lies in design psychology. It’s not just shelves and screens—it’s about triggering human instincts like curiosity, discovery, and even play. Retailers use layout, lighting, color, sound, and even smell to create spaces that feel impossible to ignore. But personalisation takes it a step further. When customers feel like a space or experience is made just for them, they’re far more likely to engage. Take SEPHORA’s Beauty Hubs, where interactive mirrors and product recommendations adapt to your preferences. Or Nike’s Customisation Zones, where you can design trainers with your own colors and materials, making the experience feel personal and unique. These spaces aren’t just eye-catching—they’re intentionally crafted to make you feel seen, valued, and in control. The longer you stay, the more you explore. The more you explore, the more likely you are to buy. That’s why this strategy works. And when personalisation is part of the experience, customers come back for more. If you could create one engagement zone in your store, what would it look like? . #RetailDesign #CustomerExperience #Personalisation #InteractiveSpaces

IKEA doesn’t get enough credit for their customer experience and innovation. My husband and I spent a few hours there over the weekend and the whole experience brought me back to my very first time in IKEA (20+ years ago) - being dropped off at the playroom while my parents shopped for hours one end. I vividly remember our amazement at the set up of their life like showrooms, from seeing the, the experiential layout, and the ball pit in the playroom (my fav). Lol it speaks volumes to how well they create engaging experiences. They’ve been ahead of the game for years: • Kids play area = stress-free shopping for parents • Interactive showrooms with a store layout that’s an experience in itself • Leaders in DIY furniture assembly We often credit Apple for their ecosystem and cultural impact, yet IKEA was right there doing the same thing around the same time. Their strategy isn’t just about furniture; it’s about how they’ve enhanced the entire process of home- making while keeping it simple, affordable, and fun. #IKEAExperience #CustomerJourney #RetailInnovation

Intriguing article about the impact of multi-sensory retail design and the influence it has on customer experience. Immediately my research brain wonders how brands can test senses beyond ones captured in traditional research methods (e.g. sight, hearing) but as ever there are increasingly innovative market research methods to get to those more abstract senses (e.g. smell) And my second immediate thought is how retail stores of certain sectors should "smell" or "sound" like? What is the smell the telecoms retail store? Or a a car showroom? https://lnkd.in/d2yN3GgQ

As retail evolves, so must the metrics that define success. Traditionally, sales per square meter have been the standard. Yet, as consumer preferences shift toward experiences over transactions, this measure no longer fully captures retail success. What is the new benchmark? Experience per square meter. MK Illumination Global discusses the topic from the perspective of a company that has the creation of experiences and positive atmospheres in its DNA like no other. Thomas Mark Klaus Mark Titina Probst Andreas Frischmann #retail #shoppingexperience #salesmetrics #placemaking