Bhawna Sethi’s Post

Discover how influencer marketing can transform your DTC brand! 🚀 From boosting brand awareness to enhancing credibility and driving sales, the power of authentic influencer partnerships is undeniable. With 89% of marketers noting comparable or better returns compared to other channels, the stats speak volumes. Ready to elevate your brand? Let's make magic happen! 💫

Elevate Your Brand This IPL Season with Influencer Marketing! 🏏 As the cricket fever takes over, it's prime time for brands to hit a six with their marketing strategies! At Qoruz, we believe in the power of influencer marketing to not just score but win big - from launching new products and sparking meaningful brand conversations to unveiling exclusive deals that fans can't resist. Want to know how your brand can shine this IPL season? Dive into the insightful article by our Praanesh Bhuvaneswar, where he shares transformative strategies and real-world success stories. Don't just watch the game; change the game with your brand! 🚀 Read the full article here 👉 https://lnkd.in/d3ejYJFD #IPL2024 #InfluencerMarketing #BrandStrategy #Qoruz

🚀 60 K.O.Ls activated per month, 80 campaigns per year, 1000s of contents collected... I love this success story from our client Maison 123 ❤️ ! French ready-to-wear 👗 brand Maison 123 runs a comprehensive #InfluencerMarketing strategy that incorporates #organic, #paid and #affiliation campaigns in several countries. Kolsquare I B Corp™ is there for the inspiring fashion brand at every step of the way to ensure the success of the brand’s ambitious strategy. I think this story very interesting to illustrate how our technology is facilitating the integration of influencer marketing into the 360° marketing mix, and help any brand to scale. 🚀 Celya Thevenin, the brand's Press & Influencer Manager, shares her experience with Kolsquare, notably: - Always on: multiple KOLs and multiple campaigns running simultaneously - Finding the right influencers for the right campaigns: made easy - Extensive reporting capabilities delivers a comprehensive campaign overview enabling fast analysis and strategy adjustment “Every morning I check to see the new content that has been posted. I use the Kolsquare reporting tool all the time. Awareness campaigns are difficult to measure, so looking at the ROI by EMV is a way of measuring that and being able to compare one campaign to another” Thanks for your trust 🙏 , and thanks for your testimonial ! https://lnkd.in/e7pRWpyP

Imagine you’re a marketing manager at a mid-sized skincare company, tasked with launching a new product line✏️ You have a budget of ₹3 lakhs and are exploring different marketing strategies. Traditional advertising feels like a shot in the dark, but what if you could guarantee a tangible return?💰 Picture this: By investing that ₹3 lakhs into a well-structured influencer marketing campaign, you’re not just spending money; you’re strategically positioning your product in front of thousands of potential customers through trusted voices In return, you’re seeing a precise and measurable ROI, with returns upwards of ₹90,000🚀 Here’s how influencer marketing campaigns ensure such defined returns: 1. Targeted Audience Reach By collaborating with influencers who align with a brand’s niche, companies ensure their messages reach a highly relevant audience. 2. Engagement and Authenticity Influencers provide personalized recommendations and genuine endorsements, which resonate more with their audience. This trust translates into higher engagement rates, typically 1-3% higher than #traditionalads, resulting in higher consumer actions and a more predictable ROI. 3. Performance Metrics and Analytics Metrics such as engagement rates, click-through rates, and conversion rates provide real-time insights into the campaign’s effectiveness. This data-driven approach ensures that for every ₹1 lakh spent, there is a clear track of returns ranging from ₹20,000 to ₹50,000, allowing for informed decisions and adjustments to stay on track to achieve ROI goals. 4. Cost-Effective Strategy Influencer marketing often proves to be more cost-effective than traditional advertising. By strategically selecting influencers based on their audience size and engagement quality, brands can maximize their budget efficiency. Stay tuned for more such insightful posts ahead📌 #influencermarketing #roi #brandstrategy #brand #influencers #campaigns #influencercampaigns

🌟 Unveiling Influencer Magic: Jaw-Dropping Insights into Marketing! 🌟 🔍 Brand Interest: - 75% of brands are expected to incorporate influencer marketing into their strategies. - 56% of brands invest more than 2% of their budget in influencer marketing. 💼 Budget Allocation: - 40% of brands allocate less than 2% of their budget to influencer marketing. - 35-40% allocate 2-10% of their budget, reflecting a growing trend. 📈 Growth Sectors: - Lifestyle, fashion, and beauty remain influencer marketing frontrunners. - Emerging sectors like BFSI, auto, and sustainability show significant investment potential. 💰 Spending Trends: - Automobile, e-commerce, and FMCG brands are ramping up influencer marketing spending. - Expected growth signals a shift towards impactful influencer collaborations. 📱 Preferred Platforms: - Instagram and YouTube dominate content creation and consumption. - With TikTok's absence, the market consolidates into a duopoly. 💬 In a market ripe with possibilities, influencer marketing remains a pivotal strategy for brands to engage with audiences effectively. Let's harness these insights to navigate and thrive in this evolving landscape. Source : moneycontrol #Ad2Connect #A2C #InfluencerMarketing #BrandStrategy Link : https://lnkd.in/d6zE77iS

Why Do Influencer Marketing Campaigns Fail? 🚀 Influencer marketing can be a powerful tool, but not all campaigns achieve the desired results. At InfluenceHub.co.in, we’ve identified key reasons why influencer marketing campaigns fail and how to avoid these pitfalls: ✨ Common Reasons for Campaign Failure: 1. Misaligned Influencer and Brand: Choosing influencers whose audience or values don’t align with your brand can lead to ineffective campaigns and low engagement. 2. Unclear Goals: Without clear, measurable objectives, it’s challenging to gauge success and optimize your strategy. 3. Inauthentic Content: Content that feels forced or overly promotional can alienate audiences and reduce trust in both the influencer and your brand. 4. Poor Communication: Lack of clear communication and expectations between the brand and influencer can result in misaligned outcomes. 5. Ignoring Analytics: Failing to track and analyze campaign performance means missing insights that could improve future efforts. 6. Inadequate Budget Allocation: Underestimating the costs of influencer marketing can lead to insufficient resources for meaningful partnerships and content creation. 7. Short-Term Focus: Viewing influencer marketing as a one-off tactic rather than a long-term strategy can limit its potential impact and benefits. Understanding these common pitfalls can help you create more effective and impactful influencer marketing campaigns. Ready to ensure your influencer marketing efforts succeed? Let’s make it happen together! #InfluencerMarketing #BrandStrategy #InfluenceHub #DigitalMarketing #MarketingStrategy #BrandManagement #CampaignSuccess #AvoidingPitfalls #EffectiveMarketing #InfluenceHubCo

Influencer marketing has emerged as a powerful strategy in the realm of e-commerce, providing businesses with the opportunity to drive sales and enhance brand awareness. E-commerce leads in influencer marketing spends with 27 per cent, followed by FMCG at 20 per cent, stated Kofluence’s Decoding Influence: The 2024 Influencer Marketing Report. #retail #retailnews #latestnews #Ecommerce #Influencermarketing #FMCG #Kofluence #createreconomy

"Influencer marketing is just brand awareness and random PR packages." Got your popcorn? 🍿 It's time to bust some influencer marketing myths! 😎 Let’s cut through the noise and share some real insights. Here comes the common ones. 💬 Myth 1: "Influencer marketing is just brand awareness and random PR packages." 👉🏼 Influencer marketing is a multifaceted strategy capable of driving sales. It’s not just about visibility; it's about strategically planned actions that lead to tangible results. 💬 Myth 2: "Influencer marketing is hard to measure and it's many times based on a gut-feeling." 👉🏼 With platforms like Boksi.com, measuring influencer marketing effectiveness is not only possible but automatic. Predict and analyze performance using real data from influencers’ latest posts when you are selecting who to work with. Decision-making based on gut feelings? That's a thing of the past. 💬 Myth 3: "Influencer marketing is expensive and time-consuming" 👉🏼 Boksi’s platform streamlines the process, cutting down the time and cost significantly. Compared to traditional advertising methods, influencer marketing with Boksi is less expensive and our fees are significantly lower compared to agency fees. Influencer marketing, when harnessed correctly, is a game-changer. It’s time to move beyond misconceptions and explore the measurable, cost-effective, and strategic potential of it, right? 🔥🤌🏼 We'd love to offer you a free consultation to get started:  https://lnkd.in/d72YjCNJ Photo from our influencer campaign with SF Studios by Henry Weckström. #boksicom #influencermarketing #vaikuttaminen #markkinointi

🌟 Interested in exploring the power of influencer marketing? Check out this inspiring article covering 9 incredible influencer campaigns that set the bar high for brand collaborations. From hotels to sportswear, these creative partnerships showcase the magic of influencer marketing. Give it a read, and let me know which campaign stood out to you the most, and why? https://lnkd.in/eE8btCK

Change is the only constant, in marketing. A case in point is - brand endorsements. It all began with prominent celebrities advertising brands which was a successful formula for top-of-mind awareness and sales uplift. Over the past few years, this changed to meaningful celebrity endorsements with brands opting for celebs that truly embodied the tone and personality of their product. Fast forward to today and we have Influencer marketing that has extended its web far and wide across the industry. It is anticipated to grow by 25% in 2024 and will further drive stronger growth as more brands look for deeper meaningful connections with their consumers. While celebs offer a face to the brand, influencers are known to offer an authentic connection with their audience through relatable everyday topics that help target creative storytelling and organic brand integration simultaneously. How happy were we all to see our beloved influencers at Cannes 2024 this year! Whether influencer marketing will be as successful as celebrity endorsements is debatable, but it is becoming an equally important focus area for marketers. About that and some more interesting data in the link below, more insights on this from my end to follow.. #influencermarketing #marketing #brand #influencer https://lnkd.in/dwcJD6-9