Bidhour’s Post

#Googlegyan How we can use AI in Google Ads:- 1. Smart Campaigns: Automatically create and manage ads based on business goals. 2. Performance Max Campaigns: Optimize across all Google networks for maximum performance. 3. Responsive Search Ads: Automatically test and choose the best ad combinations. 4. Dynamic Search Ads: Generate ads based on website content. 5. Smart Shopping Campaigns: Optimize product listings and bids across Google Shopping and other networks. #Share #it #with #someone #who #may #need #it

🚀 Exciting Google Update! 🚀 Google is boosting responsive search ads with Google AI to now show a single headline when it enhances performance and allows headlines to appear at the beginning of description lines. 🌟 Campaigns can now feature up to 3 headlines and 2 descriptions at the campaign level. Moreover, dynamic assets like images and sitelinks can be shown alongside or instead of manually created assets for an enhanced performance. 🚀 If you don't know.. Here's the link: https://rb.gy/exno2l #ppc #GoogleUpdate #ResponsiveSearchAds #GoogleAI #DigitalMarketing

Are you utilizing AI to complement your work in paid media? Learn how you can use it to increase your campaign performance effectiveness and your efficiency working in advertising accounts. Thank you for including me, Search Engine Journal!

Our CMO, Ashley Fletcher, joined CEO at Optmyzr, Frederick Vallaeys, on PPC Town Hall to discuss the impact of SGE on paid search. Is Google's Search Generative Experience shaking up your PPC strategy? The way users search is evolving, and advertisers need to adapt! 🤓 In the webcast, Fred and Ashley dive into: 👉 How Generative AI & SGE affects both organic and paid search performance 👉 Strategies for navigating privacy regulations in Google Ads 👉 Solutions to extortionate Brand CPC increases with Google Ads Watch the webcast now in case you missed it: https://lnkd.in/emYYfR57 #ppc #sge #googleads #genai #ai #brandcpc #webcast #ppctownhall Plus, check out our Brand Activator solution in the comments to see how you could save 20% on brand search ads. 👇

Google Announces New Core Algorithm Update for Search via Social Media Today, LLC #Kindness #Integrity #Collaboration #GoingAboveAndBeyond #Passion #SocialMedia #StoneyCreekSocialMedia #SocialMediaStrategy #SocialMediaManagement #Marketing #SocialMediaMarketing #ContentCreation #RelationshipMarketing #DigitalMarketing #Kalamazoo #MarketingStrategy #PortageMI #PPC #FacebookAds

This script can help you leverage GPT's API to use the maximum number of RSA assets and, in turn, boost your paid search campaigns. The post A Google Ads script that uses GPT to write RSAs appeared first on Search Engine Land. https://lnkd.in/esrfawfJ

Google Announces New Core Algorithm Update for Search via Social Media Today, LLC #Kindness #Integrity #Collaboration #GoingAboveAndBeyond #Passion #SocialMedia #StoneyCreekSocialMedia #SocialMediaStrategy #SocialMediaManagement #Marketing #SocialMediaMarketing #ContentCreation #RelationshipMarketing #DigitalMarketing #Kalamazoo #MarketingStrategy #PortageMI #PPC #FacebookAds

SearchGPT: OpenAI’s Ad-Free Challenge to Google’s Search Monopoly❗ OpenAI's new search engine 🔍 , SearchGPT, focuses on giving full answers instead of just showing lists of links. This makes it feel more like a conversation & easier to use. How Does It Work❓ It uses Bing's current information & looks at past searches to give answers that fit what the user is looking for 👀. 💡 Key Features ✔ Conversational Platform ✔ Contextual Understanding ✔ Visual Results Unlike Google, SearchGPT is ad-free; it aims to deliver unbiased information without distractions, which could impact SEO & PPC strategies. While Google remains dominant 🏆, SearchGPT's innovative AI-driven approach could make it a serious competitor in the future, especially amid legal challenges against Google's market monopoly. #OpenAI #SearchGPT #Google #Latestnews #Insights

🤐 The secret to copy testing - The Google Ads feature even the guys that write the support articles don't know about*... According to a support article I came across - "Ad copy testing isn't supported for responsive search ads"... Let me introduce you to Ad Variations! In your search campaigns, head over to Campaigns > Experiments > Ad variations. This is where you you can create variations of your ads to get a better understanding of what is working and what isn't. Want to see what the impact of pinning your headlines is? Want to test some specific messaging? Need to see how a change to your description lines will impact performance? Head over to Ad variations, filter to the ads that you want to test on, and introduce your variant! We've come a long way since the days of A/B testing everything in Google Ads - leaning more into AI powered tools such as Responsive Search Ads. But there are still times that you might need an answer to a specific question, or you need to understand the impact that a change might have before you roll it out more broadly. Ad variations a super powerful way to run this testing within your account (and not just trust that the machine learning is doing everything it should). Are you using Ad variations in your account? *I fully appreciate out of date support articles exist. There's a lot to update out there - this was just a fun spot 🤓 #ppc #ppcchat #google #googleads

🔍 Google's advancements in AI and automated bidding are revolutionising PPC management. Learn how to utilise Smart Bidding and Responsive Search Ads to optimise your campaigns. Dive into our blog for more details: https://lnkd.in/dnd_Pxyw #AI #PPC #MarketingStrategy #Mediaworks