Bill Rice Strategy Group’s Post

"3 Tips to Write Emails That Convert: 1️⃣ Focus on the value for the recipient 2️⃣ Keep your subject lines clear and concise 3️⃣ Include a clear, single CTA. 💥 Simplicity and directness are key to writing emails that get results." #copywritingtips #emailmarketing #digitalmarketing #b2bmarketing

How often do you validate reviews from sites like Capterra and G2 when writing a product roundup or product listicles? The pros, cons, things the user liked about the product and what they disliked—every user has their fair share of experience with the product. But as a writer, you have to be unbiased in your piece. So, you'll have to verify whether the statement user shared *actually* makes sense or not. For example, if a user shares what they dislike the most about MailChimp is that it offers the pricing based on subscriber count—you can't label it as the product's con. Almost every email marketing platform offers a subscriber count-based pricing, especially for beginner pricing plans. To validate such reviews, you must have understanding of the kind of product you're writing for. If you're writing for a product demo tool, don't just get to know the specific product but what the traits every product demo tool should have. So, before writing your roundup piece: • run a regular search on the key features of the overall tool you're writing for • study the tool you've included in your piece based on the overall features and shortlisted reviews #saasmarketing #blogwriting #freelancewriter

How to Write a Compelling Call-to-Action (CTA) "Your email was opened. Your content was read. Now what? 🤔 If your CTA doesn’t compel the reader to act, all that effort could be wasted! Here are some tips to craft CTAs that get clicks: 1️⃣ Make it Clear: Avoid ambiguity. Phrases like ‘Download Now’ or ‘Get Your Free Guide’ tell people exactly what to do. 🎯 2️⃣ Create Urgency: Use words like ‘Limited Time’ or ‘Today Only’ to drive immediate action. ⏰ 3️⃣ Focus on Benefits: Instead of ‘Sign Up,’ try ‘Get Access to Exclusive Tips!’ 🏆 4️⃣ Keep it Short: 2-5 words work best for CTAs. Brevity wins! ✍️ 5️⃣ Make it Stand Out: Use buttons or bold text to ensure your CTA doesn’t get lost. 👀 A powerful CTA can turn readers into customers. What’s your go-to call-to-action phrase? Let’s hear it in the comments! 💬 #EmailMarketing #ColdEmailing #CallToAction #MarketingTips #LeadGeneration #SalesStrategy #DigitalMarketing #B2BMarketing #ConversionRates #EmailStrategy #GrowthHacking #SalesTips #CTA #MarketingSuccess #ContentMarketing #CustomerEngagement #BusinessGrowth #OutreachStrategy #MarketingTactics #EmailTips

Your copy isn't enough. Always give your copy the best publicity. If fewer people get to read it, conversion will be low. Good copy doesn't complement poor publicity. There's no SALE without LEAD GENERATION. So publicise your copy properly.. As the more leads you generate... The more chances of you closing more sales. #Sales #Leadgeneration #ProblemSolving #FreelanceCopywriter

As our attention spans shrink, can long-form #B2BMarketing content still offer value? The answer: Yes, if done well. With a storm of things to read, watch and engage with at our fingertips, it's no wonder most of us have lost our patience. But white papers that answer key questions, share valuable insights and offer real solutions draw readers in — and boost your #LeadGeneration. Learn how: https://bit.ly/3CEmIJW

It's not always about algorithm updates and features. The goal is to get people more sales and revenue using Smartlead. We've tirelessly spent the past 3 months building a collection of over 1000+ hours of deep knowledge for users This includes every conversation for leading cold email experts in the world 200+ page eBooks containing in-depth data-driven strategies on copywriting, automation, email infrastructure and much more to close more deals And yes - this is completely free for all Smartlead customers There's an encyclopedia of information around: - Demos - Expert office hours - Copywriting techniques - Popular automations you can use - API documentation, guides and tutorials - Email deliverability strategies How to access this? 1. Login 2. The link at the bottom left 3. Pandora's box unlocked LFG Keen to know which section you're the most keen to dive into in the comments section! I'll try get more sauce added there!

How do you work on #listiclearticles? You know your client software, yes! However, do you know as well, about its close competitors? Probably not. Often one business highlights features the other might already have (only not greatly advertised). There lies the challenge of creating a go-to listicle that's much more than a compilation of product features from across site homepages. 2-3 things I do if I get the time to write more powerful listicle articles, include: ---Reading up user reviews on Reddit, g2, and elsewhere ---Trying to find out if a competitor software already has a feature my client highlights as a USP ---Looking for what people say about the concerned software on social media ---Identifying common pain points ICPs face and how each brings a solution At this point, it becomes essential to say: The greatest listicles are born of real experience. However, not everyone can get their hands on 5 or 7 products everytime. That's why, competitor research (of the top 5 at least) is so critical when you onboard a new client. Let me know more tips you use to curate powerful listicles? #saaswriting #SaaSwriter #B2Bwriting #saas #blogwriting

Content builds trust with the 97% who aren’t ready to buy yet. Focus on trust now, leads will follow. #ContentMarketing #TrustBuilding #B2BStrategy”

A simple and effective strategy to increase your conversion rate. Your copy should be conversational. As if you're discussing with your prospect one-on-one. So because of that you need to be mindful of the tone you use in your copy. If you sound desperate and needy you'll lose sales. Why? Because the more desperate you sound the less attractive your copy appear. Also... It's best not to use an aggressive tone. Instead... show concern in your copy. Use a friendly tone. Let your prospect know you want to help... ...and your products and services are the solution to his problem. Humans buy from people they perceive as friends and who have their best interests in mind. Show them you have their best interest. #Conversion #ProblemSolving #Sales #FreelanceCopywriter

if you're simply embedding product features at the end of your article, you're doing it WRONG. you might have heard: → introduce readers to your product → focus on product benefits, not features → add CTA to your product to get conversions maybe you have been doing it too. but has this really brought you results? even when you're writing blog posts that satisfy E-E-A-T, you're not getting enough product signups or demo bookings. it's because your product-led strategy has a flaw. you might be educating your readers with TOFU pieces and telling them about your product. with a CTA at the end. you need to show readers the value your product has to offer. with your TOFU pieces, you might be making them aware of the pain points, but you're not putting your product as the solution. but hey, you can change this. with a simple tweak. ↳map out your reader persona and show how the reader can benefit from the product if they embed it in their workflow. weave the exact picture. ↳bring in case studies and testimonials to showcase how your product has simplified the lives of your existing customers. throw in the numbers and examples, or even link to specific case studies. your audience doesn't need lazy product plugs but the *actual* solution. tell them how your product can be the hero to their problem. p.s. want a B2B writer to write converting product-led blog posts for your SaaS brand? DM me:-) #contentmarketing #saasmarketing #freelancewriter