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Your brand voice is critical in sharing your company's heart and soul with audiences. How you showcase who you are as a business will likely impact audience engagement. Consistency is imperative in crafting a brand voice, as you want to be the same across all channels. You may have noticed in the past few years how brands have taken to social media to reach out to consumers, often taking on quite the personality and embodiment of a real user behind the screen -- cracking jokes, commenting on other brand accounts, and adding a level of personability beyond regular advertising. When you interact with audiences, whether it's in a funny or serious way, it adds to this brand voice and makes it clear who you are. Seek authenticity, then stay consistent once you find that voice. Thanks to Vaishali Dialani for the great article. #BrandVoice #Marketing #MarketingLeadership #Branding
