Biztech Asia’s Post

Our latest Loyalty360 Analyst Brief just dropped, spotlighting Kobie Marketing! Loyalty360 Brand Members can find useful insights on: 🔹 Kobie's core services and technology 🔹 Key capabilities 🔹 Kobie's differentiators 🔹 Recommended brands and industries Whether your brand is looking for innovative tech or strategic partners, this brief is a must-read! Loyalty360 Corporate Brand Members can download the complete brief here: https://lnkd.in/g8HtuYeV Thank you to the Kobie Marketing team for pulling together a great presentation and demo! #loyaltyprograms #loyaltytech #customerloyalty #martech #customerexperience #loyalty #cx #analystreports

🔍 Mastering the Art of Branding: Learn from Common Mistakes! 🔍 Even the best brands can stumble, but the key to long-term success lies in learning from those mistakes. Our latest blog dives deep into: Common Branding Mistakes: Misalignment with your audience, inconsistent messaging, and neglecting customer feedback. Case Studies: High-profile errors like New Coke and Gap’s logo change offer valuable lessons. Strategies to Avoid Pitfalls: Market research, consistent messaging, and customer feedback integration. Recovery Tactics: How brands like Domino’s Pizza turned their mistakes into success. The Importance of Flexibility: Adapting to market changes and evolving customer preferences. Don't miss out on these insights! Enhance your branding strategy and build a stronger, more resilient brand today. 🔗: https://lnkd.in/gg5zCuXs #Branding #MarketingStrategy #BrandingMistakes #CustomerFeedback #BrandRecovery #BusinessGrowth

🌱 Empower Your Marketing Strategy with Bottom-Up Marketing 🌱 In a world driven by innovation and agility, bottom-up marketing is revolutionizing how brands connect with their audience. Instead of dictating strategies from the top, this approach harnesses the power of grassroots insights, employee creativity, and real-time customer feedback. 🚀 Why Embrace Bottom-Up Marketing? ✔️ Enhanced customer understanding through direct insights. ✔️ Agile and adaptable strategies for a dynamic market. ✔️ Empowered teams, fostering innovation and ownership. From Coca-Cola’s personalized campaigns to Starbucks’ crowdsourced ideas, some of the most iconic strategies started from the ground level. Read More: https://lnkd.in/dHTj9JWz #BottomUpMarketing #Innovation #MarketingStrategy #AgileMarketing #CustomerInsights

In today's rapidly changing environment, relying solely on traditional channels for brand building and demand generation is no longer sufficient. James Dorn and J Schneider emphasize the critical need for manufacturers to invest in understanding their end-users and effectively engaging with them. Manufacturers must adopt a balanced approach that includes both push and pull strategies to stay competitive. Key Takeaways: - Manufacturers must invest in knowing their end-users and how to interact with them effectively. - Building brand awareness and preference directly with end-users is essential for long-term success. - An integrated approach that combines digital and traditional engagement strategies is necessary to adapt to evolving customer preferences. #ManufacturingStrategy #CustomerEngagement #BrandBuilding #DistributionChannels #DigitalTransformation

Personalization is all about building genuine connections and crafting experiences that resonate with your customers at every interaction. Check out an exciting on-demand webinar with PepsiCo and Forrester Research, where Inmar Intelligence dives into how #CPG brands tackle personalization and share their valuable insights along the way. Watch the full webinar here: https://bit.ly/47OVBYh #Personalization #Marketing #InmarJourney

In today's rapidly changing environment, relying solely on traditional channels for brand building and demand generation is no longer sufficient. @James Dorn and @J Schneider emphasize the critical need for manufacturers to invest in understanding their end-users and effectively engaging with them. Manufacturers must adopt a balanced approach that includes both push and pull strategies to stay competitive. Key Takeaways: - Manufacturers must invest in knowing their end-users and how to interact with them effectively. - Building brand awareness and preference directly with end-users is essential for long-term success. - An integrated approach that combines digital and traditional engagement strategies is necessary to adapt to evolving customer preferences. #ManufacturingStrategy #CustomerEngagement #BrandBuilding #DistributionChannels #DigitalTransformation

Personalization is all about building genuine connections and crafting experiences that resonate with your customers at every interaction. Check out an exciting on-demand webinar with PepsiCo and Forrester Research, where Inmar Intelligence dives into how #CPG brands tackle personalization and share their valuable insights along the way. Watch the full webinar here: https://bit.ly/47OVBYh #Personalization #Marketing #InmarJourney

How do you balance global marketing with tailored strategies for each segment? 🤔 A global strategy is essential for brand consistency, but tailoring to local markets is key. ✂️ While a unified approach reflects our brand identity, adapting to cultural nuances and regional trends ensures we truly connect with diverse audiences. 🤝 At Logiscool, I’ve mastered the balance between a global plan and customizing strategies to meet each market's unique needs. ⚖️ #GlobalMarketing #SegmentedStrategy #EdTech #YouthCoding #MarketingInsights #Logiscool #MarketingBalance

It’s a new era for B2B brands. It’s no longer just about standing out – but also standing up. Whether it’s purpose, inclusivity, or sustainability, today’s B2B brands need more than just differentiation — they need to captivate and engage audiences. Brands need to establish identity, build reputation, and deliver for the business. Think about what your brand stands for. How will you humanise, include, and lead with purpose? Successfully evolved brands in this new cultural era are ones that will captivate and have purpose. #creativecaptivation #brand #communication

Its not about the TAM. For early stage brands, TAM is irrelevant. It should be discovered. You need to find your IAM - Immediate addressable market (i just made this up!). Let me explain. All focus and energy at the early stage should go behind a singular goal. Getting your brand to a 10Cr number. The number is not important, its the thinking behind it. Identifying 2-3 core consumer problems or cohorts that can be activated. This narrows focus and makes for better execution. The brand is a living entity, once you get to a 10Cr ARR, you'll find the brand evolving and new emergent directions will emerge. Make the process iterative instead of a 1000 Cr brand plan at Stage 0. #d2cbrands #performancemarketing #brandbuilding