It’s February 20th ! I took the hair quiz of the newly launched CÉCRED by Beyoncé : It is complete, takes less than 15 seconds and gives you a personalized ritual at the end. The quizz goes from hair type, thickness of the hair strand, the density, porosity, shampoo routine, scalp health, current hair concerns and how I currently wear my hair. Designed with black customers in mind, the products are made for all hair types. « An inclusive brand that has benefits for a wide range of hair types and textures. » - Grace Ray The foundation collection includes : - Clarifying Shampoo & Scalp Scrub - Hydrating Shampoo - Moisturizing Deep Conditioner - Reconstructing Treatment Maski - Moisture Sealing Lotion - Fermented Rice & Rose Protein Ritual - Nourishing Hair Oil - Ritual Shaking Vessel Plus, with treatments and stylers, Cécred is destined to be a great reference in the hair care world. The black hair care industry is a booming market, with an estimated value of $2.5 billion and projected to reach over $6.9 billion by 2026.Black women spend around 80% of their budget on haircare products at beauty supply stores, while styling products remain the most popular product type among them
