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Want to know how Messi continues to dominate the world of sports marketing? Check out this blog post to learn how he rakes in profits off the field and the latest campaigns leveraging his iconic image. Read more here: https://ift.tt/NgFanpD

🌍 Join us for our next webinar as we explore the accelerating globalization of sport 🌍 The race to reach new audiences may be nothing new, but the last decade has seen a step-change in the way sport, and its constituent stakeholders, have approached global expansion. International games now punctuate the sports calendar with more being added every year, a tactic symbolizing the wider trend of teams, leagues and partners attempting to embed their brand and product into new overseas territories. So, what’s driving this investment, how can you do it successfully, and what of the potential pushback from fans back home? These are just some of the many questions we’ll seek to answer in this webinar, with the help of industry heavyweights Stacy McWilliams - Los Angeles Lakers, Yusuf Jackson - South African Rugby Union (SA Rugby), Kelhem Salter - Major League Baseball (MLB), and Simon Freedman - Booking.com. We’d love you to tune in! Register here: https://bit.ly/3UmNTPJ

The top 5 sports marketing ideas to know about right now

Soccer marketing investments in the U.S will grow to $4.6 billion by 2030. And during the next World Cup year, advertising/media spending will represent 1 of every 2 (55%) dollars allocated to total soccer investments. Source: Portada Insights, The Transformative Impact of Soccer on U.S Sports Marketing, 2024. #soccermarketing #ussportsmarketing #soccerinsights

The top 5 sports marketing ideas to know about right now

Football sponsorship is evolving, but are you leveraging its full potential? As part of our six-post series, we unveil a comprehensive sponsorship matrix tailored for football executives. This matrix not only outlines the key sponsorship assets typically available but also highlights the commerce and industry sectors that can effectively fill these roles. ☑ Think of it as a checklist for developing or evaluating your sponsorship strategy. To start the series, we are looking at the typical commerce and industry sectors for premium partner category of football associations, leagues and clubs. Stay tuned to discover how to unlock new opportunities for growth and engagement. #SportsGovernance #FootballManagement #SportsBusiness #StrategicManagement

Can the Major League Soccer achieve a revenue level comparable to that of the @NHL, the fifth-largest league in the world, over the next 15 years? Yes, According to the "Portada Insights Report: The transformative Impact of Soccer on U.S. Sports Marketing." #soccermarketing #sportsmarketing #marketingstrategy #brandactivation #advertising #USsoccer #MLS #2026WorldCup Find out more by downloading the report! https://lnkd.in/dct2FJPV

⚽️ The Champions League: The pinnacle of European football! 🏆 Taking place every May, it's one of the most thrilling and widely watched sports events in Europe, attracting a global audience that grows each year. Not only is it a monumental sporting event, but it also excels in commercial and advertising metrics. 💥 🎟️ Ticket Prices ranging from €140 to €2,300 📺 +450 million viewers worldwide, with an average live audience of about 150 million 💰 Advertising Expenditure: +€325 million 📽️ Unique commercials created exclusively for the final 🏈 Second only to the FIFA World Cup in viewership Discover more impressive stats by watching the video 👇 #ChampionsLeague #FootballAds #Advertising #Marketing #TVAds #GlobalEvent #SportsMarketing #Commercials #Europe #Soccer #MediaPlanning #InternationalAgency #Madrid #Anima

Every coin has two sides, and so does the impact of sports betting on sports! 🎲🏆 Dive into our latest blog to explore the pros and cons of sports betting. What's your take on its influence on sports? Share your thoughts in the comments below! 🗨️👇 #SportsBetting #Sports #ItsGameTime #Betting #Gambling #SportsGambling

How You Can Leverage Sports Fever for Your Brand