Block’s Post

brand identity and messaging is foundational

While brands aim to be instantly recognizable and memorable through redesign, they often fall into a growing sameness across the board. But what’s the cost of this conformity? In a landscape where unique perspectives drive success, it's crucial to celebrate our differences and foster environments that encourage authenticity. Let's break free from the mold and champion creativity! Learn more at https://lnkd.in/gVb5uqbH.

Struggling to unite diverse departments and programs under one impactful brand? You're not alone. Join Florida Institute of Technology's Christena Callahan, Director of Creative Services and Brand Management, as she unveils the secrets to their successful House of Brands to Branded House transformation. In this webinar, you'll discover: - The difference between House of Brands and Branded House: Understand the impact on your institution's identity. - Unifying strategies: Learn how to bring various initiatives under one cohesive brand umbrella. - Actionable branding guidelines: Gain practical tips for educational institutions. - Team alignment secrets: Ensure everyone stays on brand, even with demanding workloads. Don't miss this chance to elevate your university's brand! ️Date: February 28 2024 Time: 1:00 pm - 2:00 pm ET Register today #CreativeOperations #Webinar #BrandBuilding #InstitutionalIdentity #BrandIdentity #HigherEd #HigherEducation #Marketing #HigherEdMarketing #LythoLove💜

"People don’t buy what you do; they buy why you do it" - Simon Sinek At Niyat, we firmly believe that our mission and values are the cornerstone of our brand identity. By emphasizing a unified and purpose-driven approach, we ensure that our clients and partners understand not just what we do, but why we do it. This alignment of purpose and action not only strengthens our brand but also enhances trust and loyalty among our stakeholders.

Effective branding ain’t easy. And it tends to be an ongoing process rather than a one-time-thing. So, how do you sharpen your brand identity, or know when it *needs* to be sharpened? I’m honored to have contributed to this great panel discussion from Rolling Stone Culture Council that digs into those exact questions! https://lnkd.in/gfiD-t5S

By keeping the brand name flexible, businesses can adapt seamlessly to diverse markets without compromising their core brand identity. This strategic approach provides smooth transitions across different cultural landscapes and ensures that the brand remains consistent and recognizable. Brand Name Checking is a critical step in this evolutionary process. Businesses can safeguard their brand reputation and resonate authentically with their target audiences worldwide by meticulously assessing potential names for cultural appropriateness and unintended meanings.

This involves creating a core brand identity that’s broad enough to encompass various sub-narratives, each tailored to different market needs.

First Step towards this brand Identity 🚀🚀

SOMETHING GREAT IS HAPPENING IN GRENADA! 🇬🇩 I am so happy to see pivotal changes taking place in the CBI industry in the OECS. Such changes are wider and deeper than just a change in the price tags. The renaming of the Grenada CBI unit to the Investment Migration Agency, Grenada-(IMA, Grenada), is quite instructive. Firstly, it tells me that the Grenada CBI is moving beyond: 1. A simple “processing” unit 2. A citizenship-only approach. Secondly, it invites me to believe that the leadership of the Grenada CBI is moving to embrace Investment Migration as an industry; an industry ready to take on a better and a more organized shape which will include the search for and use of best practices like any other legitimately established industry. Finally, it further tells me that the Grenada CBI indeed is being fueled by learned visionaries who have done the necessary research into the various markets and the Investment Migration industry as a whole; and that such visionaries are backed by decent political will. To this end, I must genuinely commend Thomas Anthony, FIMC, CFCS and his team(s) for the great work they continue to do in the Investment Migration industry in the OECS. You are setting a New and Improved Platinum Standard. Best Wishes, Roleece

🌟 Say hello to our new brand identity 🌟 With mixed emotions, we say goodbye to our beloved blue rabbit, but with great excitement, we unveil our new logo as part of our new brand identity! It has been quite a journey for Timly since starting up four years ago. The rabbit has been there through all the milestones: our first 500 clients, our first 25 employees, and the evolution of Timly’s solution to manage hundreds of thousands of assets, from IT equipment 🖥️ and construction tools 🛠️ to amusement park rides 🎢, art pieces 🖼️, marine vessels 🚢, and much more. Reflecting on our journey and bold vision for the future, we realized it was time for a brand refresh! Lucky for us, we already had great contact with HIVER agency, a Swiss Branding Agency that has been at Timly's side since the start. The result? A fresh brand identity that embodies Timly's core qualities: customer-centric, vibrant, powerful. Our new logo encapsulates Timly's essence, depicting three distinct assets that symbolize the infinite variety of assets you can manage in Timly. For more on the story behind our new logo, check out this article: https://lnkd.in/euGWVk6r We can’t wait to embark on this new chapter of the Timly adventure - without the rabbit - but with you, our valued customers.     Key Info:  - Read the full story of Timly’s new brand identity: https://lnkd.in/euGWVk6r - See our new logo in action on our website: www.timly.com #Branding #NewLogo #Timly #AssetManagement #InventoryManagement #SwissMade #ToInfinityAndBeyond