Blue Illusion’s Post

🎉 Celebrating Brands That Listen and Learn! 🎉 Some brands shy away from customer feedback—but not Odd Muse. Founded by Aimee Smale, the brand is a shining example of how listening to customers creates opportunities for growth and connection. Take their Pearl Dress, for instance, which initially experienced fit issues. Instead of putting it on sale or discontinuing the style, Odd Muse took a bold step: they embraced the feedback and made it their mission to improve. They went back to the drawing board, testing the new fit on a diverse range of bodies and gathering input from customers before relaunching. The result? A better-fitting Pearl Dress and a testament to the power of listening to your customers! By using feedback to iterate and improve, Odd Muse has built stronger brand loyalty and shown that they truly care about their customers. Now, the Pearl Dress is not just a bestseller but a symbol of the brand's commitment to excellence and inclusivity. Kudos to Odd Muse for showing us all how it's done! #CustomerFeedback #BrandLoyalty #Innovation #FashionForward

SNL's "Xiemu" Skit: A Funny Yet Sobering Look at Fast Fashion NBCUniversal's Saturday Night Live recently aired a skit that humorously yet poignantly highlighted the hidden costs of fast fashion. Featuring Jake Gyllenhaal, the "Xiemu" spoof ad pokes fun at $10 dresses and $5 shoes with the tagline, "How so cheap? Don't worry about it!" But beneath the humor lies a serious issue: those ultra-low prices often hide unethical practices like forced labor and environmental damage. This is where Bext360 steps in. Our platform provides end-to-end supply chain transparency, ensuring that every step and every person along your supply chain is fully verifiable. Watch the skit to see why transparency is no laughing matter. With Bext360, you can ensure that your products meet the highest standards of ethics and sustainability, from farm to retail. 🌍👗 #FastFashion #SustainableFashion #SupplyChainTransparency #Bext360 https://lnkd.in/gzZZTigA

Bad Garms Vol I. Our journey began with these four key fashion pieces, initially launched as an exclusive, 'invitation-only' drop for our community. ^This was the foundation of Bad Creature—having now evolved into so much more... Today, Bad Creature operates on two fronts: Bad Garms – The Fashion Brand (B2C): A direct-to-consumer brand offering cool pieces you'll want to wear again and again. Bad Garms – The Apparel Service (B2B): A comprehensive service providing custom apparel solutions for businesses, producing pieces which capture the essence of who they are and what they offer. These two branches are intertwined. Being developed side by side, reflecting our growth from a niche fashion line to a business serving both individual customers and clients—within Web2, and Web3 circles. The quality of these pieces, along with the feedback we received from prospects, customers, and community members since the beginning has brought us to where we are today. #staybad #badgarms #apparel #service #fashion #brand #collective

Fashionlevel 8 first Virtual Fashion Show will take place on 9/11/2024. We are not sure if this will become an annual event, will go over the data before we decide. Charles 2, our Ai System will start the event at 2:00 pm EST. Fashionlevel 8 has sold more than 30 million Access Codes.  And members must open our Sponsors Digital Gift Bags in order to activate their Access Code before 9/11/2024. No Access Codes will be activated on the day of this event. While there’s a Fashion Week taking place every ten minutes, our goal is to turn Fashionlevel 8 Virtual Fashion Show into the Super Bowl of Fashion! A $4 billion One Day Event, that allows us to place more than 30 million fashion conscience consumers in front of your designs: thus, resulting in global awareness for unknown designers, and Real-World Sales! Question for all the designers out there, have you ever sold $20 million worth of products during New York, Milan, Paris or London Fashion Week? This is our Base Sales Guarantee Every Designer whose products are featured in our 2-Hour Virtual Fashion Show will make! When Was the Last Time Someone Offered You a Guarantee? | Join The Hub, and Let Us Help You Grow Your Global Sales… Fashionlevel 8 Meeting Consumers Where They Are! #fashion #virtual #digitalrunway #runway #lvmh #kering

🎤 In the spotlight this week: We're thrilled to share that The Frankie Shop has been featured in Vogue Business. Our founder, Gaëlle Drevet, sat down with Vogue to discuss the brand's journey and unique approach to retail. In the feature, Drevet delves into the concept of the store as a fashion show, shedding light on how The Frankie Shop has cultivated a devoted following by curating a selection of trendy yet affordable pieces in both our physical stores and online. By placing a strong emphasis on customer experience and engagement, we've successfully tapped into the growing demand for accessible yet fashion-forward clothing. Read the whole article in the comment below. #TheFrankieShop #FashionBusiness #VogueFeature #RetailTrends 

"Celebrate the Festival of Joy and Colors with vibrant surprises, carefully packaged in elegant, colorful wrappings that mirror the spirit of Holi. . . . . . #PackagingDesign #SustainablePackaging #CreativePackaging #EcoFriendlyPackaging #CustomPackaging #Cosmetics #BeautyEssentials #SkincareRoutine #MakeupGoals #CosmeticLove #BeautyInnovation #TechTrends #GadgetLover #SmartTech #WearableTech #MobileInnovation #FMCGProducts #EverydayEssentials #GroceryShopping #FMCGBrands #ConsumerGoods #lynxdesigners"

Lauren Roberts, chief operating officer of rental platform HURR, which stocks more than 1,200 fashion brands and powers the rental capabilities of more than 100 fashion retail partners, including Yoox Net-A-Porter and Flannels, tells Drapers how rental can offer a commercial opportunity for fashion businesses amid a difficult economic landscape. Read more below. #Hurr #rental #fashionrental #commercial #fashionnews

Elevating Retail Standards: The Power of Attention to Detail 👕 Absolutely loving this new T-Shirt from Vans! 😎 The design is undeniably cool, and the decision to showcase it backwards for maximum impact totally makes sense. However, let's talk about the finer points. One area that could elevate the overall presentation is paying attention to those tiny but crucial details, like giving the shirt a quick iron or steam before putting it on display. Those two crease lines might seem minor, but in the world of retail and business, it's these small touches that truly make a difference. Attention to detail isn't just about aesthetics; it's a reflection of care and professionalism. It shows customers that you're invested in delivering the best experience possible. So, here's to embracing those little nuances and setting a higher standard of retail! ✨ #AttentionToDetail #RetailExcellence #VansFashion

One Scoop Store founder: ‘Secondhand shopping is here to stay’ Thrilled to see Drapers spotlighting the incredible work of my client, One Scoop Store, and its founder, Holly Watkins. In this feature, Holly shares why secondhand shopping is more than just a trend, it’s a movement redefining fashion. One Scoop Store champion sustainable, stylish, and affordable fashion, empowering customers to make choices that align with their values. Holly dives into: 🌱 The rise of secondhand as a lifestyle for Gen Z and millennials 🌍 The role of social media in making pre-loved fashion chic and aspirational 💡 Why affordability and individuality are driving the secondhand market 🤝 How retailers can embrace circular fashion to complement traditional retail Subscribers can read the full article on Drapers online, it’s a must-read for anyone interested in the future of sustainable fashion. As PR a professional, I love supporting clients who are making a meaningful impact, kudos to Holly for leading this conversation and shaping the narrative on pre-loved fashion. #PRHighlights #SustainableFashion #SecondhandShopping #CircularEconomy #PreLovedStyle https://lnkd.in/dCkDDftV

Size 👏 charts 👏 don't 👏 work!! When we took to the streets of London to find out how often customers return clothes and why, the most common response was: "I have to buy multiple sizes at once to see what will fit." With almost 15% of returned online purchases [...] being attributed to bracketing (Vogue Business), we know this is a frustration for customers. Our pilot program is live and we're partnering with fashion brands to help their customers find their perfect size the first time—reducing returns and the likelihood of bracketing. To register your interest, head over to efitter.com/partner. #sustainablefashion #fashiontechnology #retailtechnology #customerexperience #onlineshopping #shoppingexperience #ecommerce