Blue Marble Video’s Post

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Type: #TVC advert Strategy: Building familiarity with the "Super Bowl" audience of TV watchers Tone: Dramatic, classic Target Audience: Adults, women, and millions of fans that follow "suits" or watch "Judge judy" Communities: College students, lawyers, gays, and professionals/working class, Americans. Hook: Actors who portray strong characters, humor, and drama Product: e.l.f Makeup Unique Selling Proposition (USP): Product quality and inclusivity Production: Can take a week, requires minimum of 3 cameras (Panasonic Lumix or 4K blackmagic, any affordable of the two would work), 15 actors (9 of the characters will be in the jury), mid-pack equipments (lightings, gimbos, mikes, etc), and a visual studio (probably cheaper than renting a court) #advertisement #marketing #Tanzania #vodacom #digitalmarketing #creative #productionhouse

I had the pleasure of attending Screenforce Day at the Johan Cruijff ArenA , where we explored the future of television and the undeniable importance of high-quality creative work in the industry. One key takeaway was that the future success of TV advertising hinges on the emotional connection and attention that showmanship-driven ads create. As we balance between short-term sales and long-term brand building, the ability to pre-test creative work and measure its emotional impact becomes essential. Understanding how different types of creativity engage the left and right hemispheres of the brain—narrow, goal-oriented versus broad, empathetic attention—helps shape campaigns that not only drive business results but also resonate deeply with audiences. The discussions emphasized how emotionally engaging content on TV has the power to build stronger brands, foster customer loyalty, and ultimately drive profitability. It was an insightful day that reinforced why creative excellence is at the heart of advertising success. #ScreenforceDay #Television #CreativeWork #Advertising #BrandBuilding #MarketingInnovation

It might've been impossible to capture this snitch, but it wasn't impossible to capture people's attention! For an experience as magical as the Warner Bros. Studio Tour, it was only right that we gave it a magical campaign. And we did just that with 3D anamorphic. With 3D, we could create a snitch so life-like that it feels like you could catch it if you were fast enough! Does 3D sound like magic to you? Drop our team a message to discover what tricks we can conjure up for your next campaign. #DOOH #HarryPotter #3DAnamorphic #Advertising

Revolutionizing Hollywood Blvd with our dynamic storefront advertising! 💡✨ Witness the transformation of this facade into a dynamic storefront advertising marvel. With unparalleled brightness day and night, it's set to captivate 24/7 and draw foot traffic like never before. #ClearLED #LEDDisplay #DigitalSignage #AVTech #AudioVisual #VisualCommunications #AVSolutions #TechnologyInnovation #DisplayTechnology #EventTech #VideoWalls #ProjectionMapping #InteractiveDisplays #ContentCreation #AVIndustry #TechTrends

🔄 Embracing the adage "what's old is new again," Trade Desk is redefining the Open Internet as 'The Premium Internet.' Media companies are now championing bundling—cue the comeback of cable! Yet, amidst these shifts, the enduring appeal of the big screen remains unchanged, delivering original content every weekend to diverse audiences at scale. As the unrivaled in-real-life experience for over a century, boasting top attention ratings and brand safety, with attribution surpassing traditional norms across all brand KPIs, Brands, count on us for steadfast support! 💼 #AdvertisingEvolution #CinemaForever #BrandStoryOnBigScreen #BigScreenMagic #LightsCameraLegacy #AttentionMetrics #UnmatchedEngagement #PremiumVideo #MediaBuying #MediaPlanning

Storythings will be there at #sxsw! if you're attending and want to talk to us about making brilliant content formats, let me know!

In the vast expanse of ad space, it's not about being everywhere - it's about being strategic. 🎯 Let's make every ad count. #StrategicAdvertising #WiseChoices https://bit.ly/3Ri60Fs

#greenscreen #greenscreenvideo how to get more views today.

We continue to get asked how Virtual Production translates to the commercial space, and why a technology that was used on the largest of Hollywood budgets, makes sense for lower budget's and commercial ad work. Well, instead of telling everyone why Disguise is the best solution for any and all creative content workflows, Addy G. and Carlos Perez did what they do best... Create and showcase just how powerful Disguise can be for productions, brands, and creators around the world. They not only shot this spec piece in ONLY 6 hours, they also included BTS to show just how simple it can be, and how much power the creatives can have on set while utilizing Virtual Production! The undeniable strengths of VP became really apparent as they were making this- multiple locations in one day, highly controlled lighting, quick creative iterations and ofcourse conten flexibility in using 360 images, Unreal Engine and 2.5D. Take a look and let us know what you think! #createtogether #virtualproduction #advertising #unrealengine #branding