Blue Manta Consulting reposted this
What’s the biggest challenge in GTM? 🤔 25.5% of GTM pros say it’s alignment. 9.8% say getting buy-in from other departments. 6.9% say it’s reaching the intended audience. Do you relate to any of these? You’re in luck. 🍀 We break down these go-to-market challenges and how to overcome them before you roll out your 2025 strategy. Including expert insights from Nicole Wight, Sunny Singh, and Jonathan Pipek. 💡 ➡ Read the full article: https://lnkd.in/eYzutnAd
It's definitely alignment Regardless of how good your GTM plan is, if there isn't alignment across the teams, you're sunk If Marketing doesn't buy in to the big product launch and support it with a marketing campaign, or Sales doesn't think the new sales pitch is any good so they don't use it, or Customer Success doesn't consider the cross-sell campaign to be a priority, these initiatives are just not gonna work Alignment & buy-in are #1