Blue Tea India’s Post

Yesterday, I had the honor of attending the World Food India event at Pragati Maidan, Delhi, where I got to meet and exchange ideas with some of the brightest Sales and Marketing professionals from brands like Marico Limited, The Whole Truth Foods, Carlsberg Group, HyFun Foods, and more. A few really interesting observations that stood out to me: ▶️ Titles are Secondary – It’s no longer about who you are on paper, but how warm and genuine the conversation is. At the end of the day, it’s about human connection and how effectively you can pitch your product or service. ▶️Health is Here to Stay – Every conversation I had revolved around the rise of health-conscious products. The shift toward healthier choices isn’t just a trend—it’s here for the long haul. From Chaap to Cereals, everything is getting a flavor of healthy. ▶️ Offline & Community-Centric Marketing is Back – The value of offline marketing is making a strong comeback. People want to touch, feel, and experience the product. Building real-world connections and strong communities will make brands stand out in this crowded space. Really excited to see where the future of food and marketing takes us, and how we can all contribute to shaping this space in a meaningful way. #WorldFoodIndia #MarketingInsights #CommunityBuilding #HealthTrends #OfflineMarketing #FoodIndustry #Marketing

We are delighted to have Vaishali Pachauri Menon as a distinguished #ThoughtLeader at the upcoming 9th Annual Nutrition India Summit 2024 to be held on 24-25 April at Radisson Blu Mumbai International Airport. Vaishali is an accomplished professional, an alumna of National Institute of Design, and well-respected in the creative field of Costume Design. She took a sabbatical from media in 2014 to be a full-time mother and that’s where her passion for food was born. She registered her brand Golden Grass in 2021, making Pickles, Preserves & Chutneys just like our grandmothers did, without anything artificial or unnatural in them. She subsequently co-founded and registered the company Curated Tales Pvt Ltd, that is engaged in producing food products that are clean label. Outside of work, Vaishali is passionate about pottery and photography. Link to register for the conference - https://bit.ly/3TGaAx0 Vaishali will be sharing her invaluable thoughts as a panelist on "Empowering food, nutraceutical start-ups: Unveiling consumer insights and innovative strategies" #NutritionIndia #NutritionIndiaSummit #HealthyIndiaSummit #NutritionForAll #WellnessSummit #HealthyLivingIndia #NutritionAwareness #womenhealth #childhoodnutrition #herbal #nutraceuticals #foodsafety #naturopathy #nutritionsupplements #obesityandweightmanagement #flavoursandingredients #foodprocessingindustries #pharmaceutical #foodregulations #foodregulationsIndia #foodengineering

"Discover the perfect gifting solution with BHADANI EXIM's Plain Copper Bottle Set. Combining simplicity, elegance, and health benefits, it's an ideal choice for any occasion. Show your appreciation with a gift that speaks volumes. #ElegantGifts #CopperElegance #BHADANIEXIM #SustainableGifting #HealthBenefits #PerfectPresent #TimelessGifts #EcoFriendlyChoice"

We have just one goal at Healthy Master. To promote healthier lifestyle through, healthy snacking. And Our motto is simple, “India Healthy Khaayega bhi aur Khilaayega bhi”. Nowadays, during the festive season, corporates & companies gift soan papdi, mithai ke dabbe and other such things. And we all know, they are not that healthy. Instead of simply gifting employees soan papdi, gift them with healthy and tasty treats. At Healthy Master, we have curated more than 200+ choices, each designed to not only delight but also promote wellness. In the recent Gift Expo in Bangalore, we showcased our different approach towards corporate gifting. We aim to make healthy snacks a key part of corporate gifting, offering businesses a thoughtful and health-conscious alternative that aligns with their values and benefits their recipients. With the health revolution, that Revant Himatsingka (Food Pharmer) has started, India has now started to think consciuosly about their eating choices. And Healthy Master is on the same rocketship to make India Snack healthier. #CorporateGifting #HealthySnacking #HealthyMaster #D2C #HealthyLiving #CorporateWellness

Brand Reach Up the Hill at Loakin places great importance on our attendance at trade shows as a key marketing tool. These events offer a unique opportunity to present our eco-friendly, natural, and nut-free herbal products to a diverse audience, allowing them the opportunity to share in the rich Indigenous Secwepemc cultural heritage and traditional knowledge behind our offerings. Trade shows facilitate direct engagement with new and current customers, providing valuable feedback and fostering personal connections that build trust and loyalty. Additionally, these events enhance brand visibility and credibility, helping Up the Hill at Loakin to expand their market reach and promote sustainable, holistic wellness practices on a larger scale. Would you like more information on Up the Hill at Loakin trade show experiences and ou botanical or wellness products? www.upthehillatloakin.com #marketingstrategy #tradeshow #marketingtool #traditionalknowledge #engagement #brandvisibiling #sustainable #loakinbotanicals #loakinherbs #makeitaloakingift #customerengagement #sacredindigenousherbs&wellness

It’s a scene all too common in India: lavish wedding spreads, tables groaning under the weight of an array of dishes, and yet, at the end of the night, mountains of uneaten food heading straight for the bins. This isn’t just a minor inconvenience; it’s a glaring paradox in a country where millions face food insecurity daily. The problem is deeply personal to me as my father is a catering contractor. I’ve witnessed firsthand the sheer volume of food prepared for these events and the heartbreaking waste that follows. It’s a stark contrast between excess and need, a painful reminder of the inequality that persists in our society. The statistics are staggering: India’s estimated 1 crore weddings a year contribute significantly to its annual food waste, worth about INR 1,17,058 crores in losses. Astonishingly, 10 to 20 percent of the food served at weddings goes to waste. This issue raises several pressing questions: * How can we reconcile the tradition of grand wedding feasts with the urgent need to curb food wastage? * What measures can be implemented to ensure that the surplus food reaches those who need it most? * Can technology and innovation play a role in tracking and redistributing excess food effectively? I’m turning to you all for insights and solutions. How do you think we can tackle this issue? Have you seen effective measures in action? Let’s start a conversation and find ways to make a change. Unlearn Product #unlearnstreak

Title: Quenching Thirst Nationwide: The Bisleri Story Introduction: Bisleri, established in 1969 by Felice Bisleri, is one of India's leading bottled water brands, synonymous with purity and quality. This mini case study delves into the journey of Bisleri, tracing its evolution into a household name and its impact on the Indian bottled water industry. Founding and Early Years: Bisleri's journey began with the vision of Felice Bisleri, an Italian entrepreneur, who saw an opportunity to provide safe and hygienic drinking water to the Indian populace. The company initially operated as a joint venture between Bisleri International Pvt. Ltd. and the Parle Group. In its formative years, Bisleri focused on establishing itself as a trusted brand, emphasizing purity, quality, and hygiene. Market Penetration and Brand Building: Bisleri's success can be attributed to its relentless focus on quality and innovation. Through strategic marketing initiatives, including advertising campaigns and product positioning, Bisleri positioned itself as the preferred choice for bottled water among Indian consumers. The company's iconic blue bottle became a symbol of trust and reliability, further strengthening its brand identity. Challenges and Growth Opportunities: Despite its success, Bisleri faces several challenges, including competition from local and international bottled water brands, price sensitivity among consumers, and regulatory compliance issues. However, the company also sees significant growth opportunities in India's burgeoning packaged water market, driven by increasing health consciousness, urbanization, and disposable income levels. Future Outlook: Bisleri remains well-positioned to capitalize on the growing demand for safe and hygienic drinking water in India. The company's strong brand equity, extensive distribution network, and commitment to quality and sustainability provide a solid foundation for future growth. By leveraging technological advancements, consumer insights, and strategic partnerships, Bisleri aims to further strengthen its market presence and continue quenching the thirst of millions of Indians nationwide. Conclusion: Bisleri's journey from its humble beginnings to becoming a household name in India exemplifies the power of innovation, brand building, and customer-centricity. As it continues to evolve and expand its presence, Bisleri remains committed to its founding principles of purity, quality, and trust, ensuring that every sip of Bisleri water brings refreshment and satisfaction to consumers across the country. #bisleri #india #staysafe #water #handpurifier #hygiene #fortheloveofhands #health #kinley #bislerihandpurifier #stayprotected #safety #drinkingwater #mineralwater #aquafina #purewater

Want to make a switch from unhealthy snacks? True Elements, a Pune-based company founded by brothers-in-law Puru Gupta and Sreejith Moolayil, is trying to change how India munches. Their mission? Delicious and nutritious snacks, without the guilt. Puru and Sreejith quit their job in 2011 and started working on creating awareness about the importance of consuming the right food. “We wanted to make sure that people take care of their health before it gets too late. We started by creating awareness and a market for brands that sell healthy foods,” says Puru. Their 13-year journey to #healthysnack domination wasn't a straight shot. They started at the kiosks, where demand for healthy snacks simply wasn't there, with many employees bringing lunch their own lunch. Next, they launched a corporate wellness model, leveraging their product portfolio and connections, but that wasn't a perfect fit either as companies weren't sold on complete wellness packages. Finally, they started selling other healthy brands online, though it expanded their customer base, it meant educating the market for someone else's benefit. These roadblocks, however, fueled their creativity. They pivoted again, launching their own brand, True Elements – a healthy food brand, in July 2017. Today, they offer a wide variety of breakfast items, seeds, nut butter, and healthy snacks. Over the past seven years, the brand has been one of the big players in the healthy snacking market, with a presence on over 50 e-commerce platforms and 12,000 stores, selling a massive seven lakh products monthly. Read more about how the duo built this successful startup: https://buff.ly/3wQBqLB #TrueElements #Pune #healthysnacks #healthyliving [Healthy food India, True Elements, Pune, Puru Gupta, Sreejith Moolayil]

We ask for “Xerox” instead of Photocopy, “Fevicol” instead of Glue and, “Bisleri” instead of “Drinking Water”. What’s the Bisleri story? Despite over 3,000 local bottle brands in India, Bisleri International Pvt Ltd controls over 60% of India's $22 billion bottled water. It has become so popular that in 2019, it had to call out clones with similar names like Belsri, Bilseri, and Brislei, conveying, “ Samajhdaar jaante hain, har paani ki bottle Bisleri nahin”. The brand has made itself synonymous with drinking water in India. When I dug deeper found out that the brand and its founder didn’t originate as Indian. Dr Rossi was the family doctor of Felice Bisleri and brought Bisleri to India. He then sold it to Parle in 1969, just 4 years after its launch. The new owners realized India had a gap, it needed hygienic, affordable, packaged drinking water. The existing players at the time were only catering to expensive hotels and premium restaurants. After acquiring Bisleri, they changed its luxury brand positioning and made it a product for the common man – something that’s available everywhere :) And the rest is history. It became THE brand in the water category. Players like Kinley, Himalaya and AquaFina exist, but no one could beat Bisleri. The next time you think a market is too crowded and competitive, remember - Bisleri. An Italian origin brand that captured India with the right strategy and marketing. PS - Have you ever bought “Bisleri” and got “Bilseri”? 😂 #india #market #business #foodandbeverage

For Bharat to achieve developed nation status by 2047, it is essential to shift towards plant-based choices. As the population grows, the stress on land and resources intensifies. To progress as a developed nation, we must make intelligent, forward-thinking decisions and transition to sustainable protein sources, moving beyond outdated practices of consuming animal flesh for protein needs. Embracing plant-based alternatives not only supports smart development but also significantly reduces our global suffering footprint. Choosing compassion will ultimately allow kindness to find its way back to us.