Bo Sacks’ Post

Any Instagram-focused digital marketers have insights on conversion rates associated with broadcast channels? Has it been helpful in terms of lift or have you found it to be limited to the awareness and outreach stage? I haven't found any meaningful case studies on the use of broadcast channels. But maybe that means I need to research and write one for my business journal! #InstagramMarketing #SocialMediaMarketing #DigitalStrategies

Media Fact 315 WARC #GEISTEreport2025 suggests the constant stream of negative #news is driving global citizens towards more upbeat content that is less emotionally distressing. There are critical implications for #advertising concepts and #media placement.

Three types of media..........

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I was honored to share some thoughts about seniors as a valuable consumer segment that marketers should consider on Advertising Champions with Tony Stanol. Here's the link to the interview. if you are interested! https://lnkd.in/gv9c_AY9   

Unsure of where to start? Voguish Media Consultants can help you conceptualize your perfect media strategy and put it into action. Let’s get started today! VoguishMedia.com

Blog Post | Certain clips are taken from high-profile publications, while others may come from less popular media outlets. Every clip, however, can be assigned monetary value that gives you more insight into its significance. Read more about it here: https://lnkd.in/d-Tt-PtQ #AVE #mediaoutlets #media #mediacoverage #mediavalue

Are you a news junkie? How many times a day do you check? It turns out 11% of Americans are exclusively news junkies. 📰 They don’t follow sports or entertainment and, in the words of Mark Penn “you can’t reach them with your Super Bowl ad”. 📺 Talk about unduplicated incremental reach 🤩 so how do you reach them?…. Advertising in real NEWS! Check out the full Stagwell study results below 👇 (Wish this booklet came as a PDF) https://lnkd.in/eC5k5zb3

Today's all-new Cog Blog on how a simple example based on newspaper audiences illustrates many of the issues faced within today's media planning and buying business. Or should that be media buying and planning business?

This old adage may have held true in the Hollywood of old, but negative publicity can harm your brand’s reputation and customer trust, especially in our current climate. It's essential to manage your public image carefully and authentically to ensure that the publicity you receive aligns with your brand values and positively impacts your business.   Need help? https://lnkd.in/eZGWj3ET   #Debunked #MarketingMyth #Marketing #Publicity #MarketingMythMonday