Our latest episode of CPG Launch Leaders features a fascinating conversation with Eleni Shipp about creating a blueprint for market readiness. Give it a listen anywhere you get your podcasts!
So excited to share our latest CPG Launch Leaders podcast episode featuring the brilliant Eleni Shipp from The Partnering Group! With over 40 years of marketing and innovation experience, Eleni offers invaluable insights, including her 5C Analysis for businesses aiming to improve their market readiness. 🌟 👉 In this episode, we explore: The importance of separate marketing and sales functions post-acquisition. The benefits of small-scale product launches to manage risks. How current trends influence consumer behavior in the CPG sector. 🎧 Tune in to learn how to transform your product strategies and achieve remarkable market success. Listen now on Spotify https://lnkd.in/gKvAwnWW and Apple Podcasts https://lnkd.in/gnEBWxta CPG Launch Leaders is presented by Bold Strategies, Inc. and hosted by Allan Peretz and Darcy Ramler. #CPG #Innovation #MarketingStrategy #Podcast #ConsumerGoods
The two of you are a power team! Well done Leni and Allan!!